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The Impact Equation: Are You Making Things Happen or Just Making Noise? by [Brogan, Chris, Smith, Juliet Stanwell]
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The Impact Equation: Are You Making Things Happen or Just Making Noise? Kindle Edition

4.7 out of 5 stars 206 customer reviews

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Length: 285 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

From Booklist

Brogan and Smith explain to entrepreneurs how to build ideas, how to move them through a platform so they will be seen and discussed, and then how to build a strong human element around those ideas so that people will know their participation is appreciated. They lead us to consider the source of our market as we combine the passion of those who matter to us with our passion so that all of us can leave our marks on the world. The book is designed around the equation IMPACT = C x (R + E + A + T + E). C represents being seen; R, whom you connect to; E, how often you connect; A, being understood instantly; T, why we trust someone; and E, the feeling of connection conveyed to our audience.The authors note, Build everything you do while understanding that things will permanently be changing. Excellent, thought-provoking book for entrepreneurs and other library patrons wanting to learn about Internet opportunities in the twenty-first century. --Mary Whaley

Review

Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that. The Financial Times

Product Details

  • File Size: 1056 KB
  • Print Length: 285 pages
  • Publisher: Portfolio; 1 edition (October 25, 2012)
  • Publication Date: October 25, 2012
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B0064VPUM2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #111,465 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Hardcover
Length: 4:53 Mins
I was fortunate to receive an advanced copy of this book. The video review is similar to the one I did on my blog. In fact, my review of this book was my first blog post ever. If it feels unbalanced or biased, it's not because I have any affiliation whatsoever with the authors, I just really liked the book. I've changed the way I think and work because of it's message.
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Format: Hardcover
I have to be honest: I wasn't a big fan of Trust Agents, the first book by Chris Brogan and Julien Smith. It was just a bit too nebulous and didn't contain enough actionable information for my tastes. So when I received a pre-release copy of The Impact Equation in the mail a month ago, I approached it with a bit of trepidation. I shouldn't have been worried.

The Impact Equation does a marvelous job of explaining how to build or expand your personal brand online. Refreshingly, it maintains a very strong human focus, rather than focusing upon specific tools and "nuts and bolts." Building influence and impact is an inexact science. There's no "do these 10 things and you'll be unstoppable" formula you can follow. Brogan and Smith acknowledge this, and focus instead on presenting a cohesive set of strategies and principles - a platform - that has proven to be successful.

As an experienced blogger and publisher of several websites for a decade now, I was pleasantly surprised to discover many fresh insights and ideas throughout The Impact Equation. Its conversational tone and numerous examples kept me engaged and turning the pages; I found myself devouring it with a highlighter and a pen, underscoring key concepts and jotting notes in the margin on how I plan to put them to work - always a great sign of a valuable business book!

Because I write extensively on creative thinking, brainstorming and visual mapping and love sharing awesome ideas, one of my favorite parts of the book was the authors' discussion of ideas. But not how to brainstorm ideas - that topic has been covered ad nauseum in numerous books and blogs.
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Format: Hardcover
Why would you buy The Impact Equation? There's a heap of marketing books. A quick search on Amazon yielded over 700,000. Most are irrelevant. Here's why I found The Impact Equation different...

I read it and it does something very unique. It focuses on results and timeless techniques to get them. There are no tricks, silver bullets, or single venue gimmicks. It's about human behavior and fulfilling compelling needs in consumers, for good; which I'm assuming is why your business exists.

I recommend you read it.

Okay, if you're still here, let me share a little more about why I liked the book, annotated the book, and changes several client campaigns to reflect it's principles.

I make my living in the digital marketing space. It's a fiercely competitive and challenging space to consistently achieve successes. There are tons of us digital marketers and the landscape is always changing. What? MySpace is coming back? See.

Likewise, there are lots of digital marketing books. Again, lots of us and things are always changing. That's why I approach all Internet marketing books with skepticism and a realization that it will probably be obsolete in six months, tops.

However, there's a little secret elite marketers hold close. People, even in Fortune 500 companies, make the ultimate buying decision. And ultimately, people only separate from their money, even corporate money, when they feel something good will happen.

That requires Impact.

This book literally takes you through the formula for building companies, platforms, and campaigns that thump people in the chest. That's impact.
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Format: Hardcover Verified Purchase
I teach a graduate course in New Media Marketing, and want to adopt this book for my course. Chris and Julien provide a simple formula for creating content that moves your audience to action. In every instance, they provide real world examples of how each part of the equation has yielded success for them as well as other well known people, companies and organizations.

My class starts with online influence, then helps students to leverage content marketing, mobile and game-based marketing, location and more. There are different tools and sites that are currently in vogue for each of these areas, but what I love about The Impact Equation is that it transcends any specific tools or social networks: the principles Chris and Julien explain apply no matter which channels you use to reach your audience. Whatever your goals are, this book can help you achieve them, because it focuses on the people you want to reach, rather than the latest social network or mobile app.

Like most people, I have precious little time to read, and I need to choose the best industry publications to stay current in my field for teaching. Having read Chris's blog for years, I've come to rely on him for consistently top-quality content. I also knew from reading Trust Agents that he and Julien are the real deal: any publication of theirs will be informative and worth reading.

The Impact Equations does not disappoint! They get right to the "good stuff," explaining The Impact Equation (yes, it's an actual equation) and what each part of the process is for building your online influence. The rest of the book expounds on each element, providing plenty of industry examples and thought provoking exercises to ensure that you're able to apply the equation to your unique goals and objectives.
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