|Print List Price:||$26.95|
Save $11.96 (44%)
Penguin Group (USA) LLC
Price set by seller.
The Impact Equation: Are You Making Things Happen or Just Making Noise? Kindle Edition
|Length: 285 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
|Page Flip: Enabled||
Switch back and forth between reading the Kindle book and listening to the Audible narration with Whispersync for Voice. Add narration for a reduced price of $4.49 when you buy the Kindle book.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
Customers Who Bought This Item Also Bought
Top Customer Reviews
|Length: 4:53 Mins|
The Impact Equation does a marvelous job of explaining how to build or expand your personal brand online. Refreshingly, it maintains a very strong human focus, rather than focusing upon specific tools and "nuts and bolts." Building influence and impact is an inexact science. There's no "do these 10 things and you'll be unstoppable" formula you can follow. Brogan and Smith acknowledge this, and focus instead on presenting a cohesive set of strategies and principles - a platform - that has proven to be successful.
As an experienced blogger and publisher of several websites for a decade now, I was pleasantly surprised to discover many fresh insights and ideas throughout The Impact Equation. Its conversational tone and numerous examples kept me engaged and turning the pages; I found myself devouring it with a highlighter and a pen, underscoring key concepts and jotting notes in the margin on how I plan to put them to work - always a great sign of a valuable business book!
Because I write extensively on creative thinking, brainstorming and visual mapping and love sharing awesome ideas, one of my favorite parts of the book was the authors' discussion of ideas. But not how to brainstorm ideas - that topic has been covered ad nauseum in numerous books and blogs.Read more ›
I read it and it does something very unique. It focuses on results and timeless techniques to get them. There are no tricks, silver bullets, or single venue gimmicks. It's about human behavior and fulfilling compelling needs in consumers, for good; which I'm assuming is why your business exists.
I recommend you read it.
Okay, if you're still here, let me share a little more about why I liked the book, annotated the book, and changes several client campaigns to reflect it's principles.
I make my living in the digital marketing space. It's a fiercely competitive and challenging space to consistently achieve successes. There are tons of us digital marketers and the landscape is always changing. What? MySpace is coming back? See.
Likewise, there are lots of digital marketing books. Again, lots of us and things are always changing. That's why I approach all Internet marketing books with skepticism and a realization that it will probably be obsolete in six months, tops.
However, there's a little secret elite marketers hold close. People, even in Fortune 500 companies, make the ultimate buying decision. And ultimately, people only separate from their money, even corporate money, when they feel something good will happen.
That requires Impact.
This book literally takes you through the formula for building companies, platforms, and campaigns that thump people in the chest. That's impact.Read more ›
My class starts with online influence, then helps students to leverage content marketing, mobile and game-based marketing, location and more. There are different tools and sites that are currently in vogue for each of these areas, but what I love about The Impact Equation is that it transcends any specific tools or social networks: the principles Chris and Julien explain apply no matter which channels you use to reach your audience. Whatever your goals are, this book can help you achieve them, because it focuses on the people you want to reach, rather than the latest social network or mobile app.
Like most people, I have precious little time to read, and I need to choose the best industry publications to stay current in my field for teaching. Having read Chris's blog for years, I've come to rely on him for consistently top-quality content. I also knew from reading Trust Agents that he and Julien are the real deal: any publication of theirs will be informative and worth reading.
The Impact Equations does not disappoint! They get right to the "good stuff," explaining The Impact Equation (yes, it's an actual equation) and what each part of the process is for building your online influence. The rest of the book expounds on each element, providing plenty of industry examples and thought provoking exercises to ensure that you're able to apply the equation to your unique goals and objectives.Read more ›
Most Recent Customer Reviews
New York Times bestselling authors, Chris Brogan and Julien Smith, provide an excellent overview of how to captivate social media audiences and create trust around your content... Read morePublished 20 months ago by Jim Barry
Just as Anne Lamott’s iconic "Bird By Bird" is the first resource universally recommended to new writers, "The Impact Equation" should be the the first book... Read morePublished on June 10, 2014 by James House
maybe its good but not for me. It was either too obvious or to complicated and i just lost interest, others seem to like it thoughPublished on March 29, 2014 by Steven Richardson
Borrowing a term from the authors, I strongly suggest you read this book before you start building your business, platform, or career. Read morePublished on March 3, 2014 by Jane Horan
I've had this book tagged in Goodreads as "reading" for over a year now... !! I finally checked "read", but that's sort of an exaggeration. Read morePublished on January 21, 2014 by Margaret Murphy
This book is a mess. It fails both in content as well as in the way the content is presented.
Content: nothing new. Read more
Repetitive nostrums that don't add up to much real advice. Completely lacking in specifics. The authors are just making noise.Published on November 29, 2013 by Bobel
The authors wrote Trust Agents which was a good read. This book takes from their journeys in social media and develops a theme of around why you do what you do using the tools... Read morePublished on August 14, 2013 by Reg Nordman
Set up an Amazon Giveaway
What Other Items Do Customers Buy After Viewing This Item?
Look for Similar Items by Category
- Books > Business & Money > Management & Leadership > Systems & Planning
- Books > Business & Money > Marketing & Sales > Marketing
- Books > Business & Money > Processes & Infrastructure > E-Commerce
- Books > Business & Money > Processes & Infrastructure > Strategic Planning
- Books > Business & Money > Skills > Communications
- Books > Computers & Technology > Business Technology > Web Marketing
- Kindle Store > Kindle eBooks > Business & Money > Industries > E-commerce
- Kindle Store > Kindle eBooks > Business & Money > Management & Leadership > Systems & Planning
- Kindle Store > Kindle eBooks > Business & Money > Marketing & Sales
- Kindle Store > Kindle eBooks > Business & Money > Skills > Communications
- Kindle Store > Kindle eBooks > Computers & Technology > Web Marketing