Save Big On Open-Box & Used Products: Buy "The Impact Equation: Are You Making Things Happen ...” from Amazon Open-Box & Used and save 71% off the $26.95 list price. Product is eligible for Amazon's 30-day returns policy and Prime or FREE Shipping. See all offers from Amazon Open-Box & Used.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The Impact Equation: Are You Making Things Happen or Just Making Noise? Hardcover – October 25, 2012
|New from||Used from|
See the Best Books of 2017 So Far
Looking for something great to read? Browse our editors' picks for the best books of the year so far in fiction, nonfiction, mysteries, children's books, and much more.
Frequently bought together
Customers who bought this item also bought
Special offers and product promotions
Brogan and Smith explain to entrepreneurs how to build ideas, how to move them through a platform so they will be seen and discussed, and then how to build a strong human element around those ideas so that people will know their participation is appreciated. They lead us to consider the source of our market as we combine the passion of those who matter to us with our passion so that all of us can leave our marks on the world. The book is designed around the equation IMPACT = C x (R + E + A + T + E). C represents being seen; R, whom you connect to; E, how often you connect; A, being understood instantly; T, why we trust someone; and E, the feeling of connection conveyed to our audience.The authors note, Build everything you do while understanding that things will permanently be changing. Excellent, thought-provoking book for entrepreneurs and other library patrons wanting to learn about Internet opportunities in the twenty-first century. --Mary Whaley
About the Author
CHRIS BROGAN and JULIEN SMITH are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.
Follow us on Twitter @chrisbrogan, @julien
If you are a seller for this product, would you like to suggest updates through seller support?
Top customer reviews
My class starts with online influence, then helps students to leverage content marketing, mobile and game-based marketing, location and more. There are different tools and sites that are currently in vogue for each of these areas, but what I love about The Impact Equation is that it transcends any specific tools or social networks: the principles Chris and Julien explain apply no matter which channels you use to reach your audience. Whatever your goals are, this book can help you achieve them, because it focuses on the people you want to reach, rather than the latest social network or mobile app.
Like most people, I have precious little time to read, and I need to choose the best industry publications to stay current in my field for teaching. Having read Chris's blog for years, I've come to rely on him for consistently top-quality content. I also knew from reading Trust Agents that he and Julien are the real deal: any publication of theirs will be informative and worth reading.
The Impact Equations does not disappoint! They get right to the "good stuff," explaining The Impact Equation (yes, it's an actual equation) and what each part of the process is for building your online influence. The rest of the book expounds on each element, providing plenty of industry examples and thought provoking exercises to ensure that you're able to apply the equation to your unique goals and objectives.
The insights you'll gain from this book are worth much more than this book costs. I liked it so much that I bought one even though I had already received a review copy. The Impact Equation is so good that I wanted to share it, but didn't want to part with my own well loved, dog-eared copy!
Buy this book and read it more than once. Take Chris and Julien's advice to heart, apply it to your online efforts, then watch your content make a whole new impact on your audience.
In this unique approach to covering the basics of content marketing, the two authors tap into the behavioral skills required to get on your audience’s radar; get your point across; open an avenue for greater exposure; and then get them to see you as themselves. But they do it in a fun way and convincing way that appeals to our natural tendencies to socialize.
The book, in my opinion, qualifies academically as a supplementary reading for undergraduate level courses. The recommendation is based on the following:
1) Using their acronym C-R-E-A-T-E (contrast, reach, exposure, articulate, trust and echo), the authors tackle the challenge of social audience building and content engagement through psychological metaphors often using well known celebrity examples. C for Contrasting, for example, covers the full spectrum of awareness and idea strategies covered in most content marketing texts. The A for Articulation then covers many examples where ideas resonate or fall flat based on how simple a story is told.
2) The social media background and popularity of both authors as experienced bloggers adds credibility to their success claims.
3) Examples are provided throughout the book of well known cases using their C-R-E-A-T-E formula. The examples sometimes lead to a “fill in the blanks” exercise for the reader as well.
4) The book is well organized around a typical social media marketing curriculum. The authors roll out their formula for idea generation. They then advance to audience and exposure building. Finally, they lay out a case for social platform activation where audiences can judge your content and unique ideas for suitability and trustworthiness. Though less clinical in style to typical text books, the topics are introduced in a sequence consistent with the steps taken in a typical content strategy plan.
5) The books is exceptionally entertaining.
Most recent customer reviews
Content: nothing new.Read more