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Impact Pricing: Your Blueprint for Driving Profits Paperback – July 29, 2011
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From the Back Cover
AM I PRICING RIGHT?
Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.
Priceit’s most powerful marketing tool you have and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.
Learn how to:
Set prices that drive your market position
Correctly use costs to make profitable pricing decisions
Implement value-based pricing to charge what customers are willing to pay
Use price segmentation to leverage value and capture new business
Cash-in on complementary products and product versions with portfolio pricing
Prepare for changing conditions pricing strategically now
Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.
About the Author
Mark Stiving, www.markstiving.com, is a respected price strategist with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value based pricing strategies to increase profits. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures. Read more from Stiving on his blog, www.PragmaticPricing.com.
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Top customer reviews
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I have been a gatekeeper on a number of occasions for stage gate new product development programs where the pricing work was done prior to the engineering design phase. In a number of cases we used choice based conjoint analysis to help monetize the value propositions. New product development teams should read Impact Pricing to ensure that they get value for the innovation they have developed in the form of optimum price.
As a pricing professional, I endorse this book.
Loved the book. Almost have read it all in one evening. Loved that it's short (a primer). Loved short 1-2 page chapters. Loved short sentences. Loved the quotes (like about inflation making balloons bigger). Loved the last chapter how the author priced his own book!
I ordered 3 copies today: one for myself, one for my friend (PhD/MBA at Fortune 500 Silicon Valley company), and one for our CEO.
Everything appears so obvious -- once you've read it.
Just wanted to share how well written I found it. I thought it was going to be b.llsh.t.
I read the book twice, and may read it again! The knowledge and wisdom he shares was immediately and practically helpful to me as I worked through a very sensitive pricing exercise for a new product in a new market.