Praise for The Imperectionists

“An engaging collection of often novel and excellent advice for business leaders, which draws on the wisdom of long experience and on many memorable examples of decisions and their consequences. Imperfectionism is a powerful idea.”
― Professor Daniel Kahneman, Nobel Laureate

“McLean and Conn’s The Imperfectionists is a breath of fresh air among books on business strategy. They correctly take problem-solving as the most crucial skill in the strategist’s toolkit and explore six different ways of thinking about difficult uncertain situations. If your company is struggling with ‘strategies’ that are just three-year budgets, get this book as quickly as you can. It will open your mind to powerful ways of dealing with uncertainty and complexity.”
― Professor Richard Rumelt, author, Good Strategy Bad Strategy and The Crux

“The Imperfectionists is a must-read for global leaderswho face complex problems which require risk-taking and a commitment to NOT being perfect. Charles and Rob’s real-life examples from global businesses and nonprofits provide critical insights into how leaders can turn today’s uncertainty from leadership paralysis to productive progress.”
― Jennifer Morris, CEO, The Nature Conservancy

“Business leaders and organizations measure risk on a daily basis and must be able to make decisions in the face of uncertainty. The willingness to be wrong, in the right places, is a powerful management tool that allows organizations to be proactive. Embracing a degree of failure while thinking long-term allows leaders to stray from the crowd and ultimately be more successful. In The Imperfectionists, Rob and Charles lay out a framework for staying front-footed and leading through uncertainty that is applicable to all corporate and nonprofit leaders.”
― James Gorman, CEO, Morgan Stanley

“In fast-changing times, nimble strategic mindsets are more important than conventional planning, which is quickly outmoded. Conn and McLean have captured the essence of risk and decision-making as I see it.”
― Eric Schmidt, Former CEO, Google

“The world changes too fast for complicated corporate strategies to make sense. The competition beats you to market by the time you have it worked out. The best way is to take small steps and learn by doing―this book gets it right.”
― Yvon Chouinard, Founder of Patagonia

“A great read for those tackling wildly ambitious projects. The book’s core message about the importance of an imperfectionist mindset and a high tolerance for ambiguity will reassure some and challenge others.”
― Professor Ngaire Woods, CBE, Founding Dean, Blavatnik School of Government, Oxford University