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Implementing Your Strategic Plan: How to Turn "Intent" Into Effective Action for Sustainable Change Paperback – August 18, 2006
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About the Author
About C. Davis Fogg Dave Fogg is a nationally known consultant to top management, a strategist, author and keynote speaker. He specializes in helping companies achieve extraordinary future results through developing a view of the future, a vision, creative strategies and superb implementation. He is a personal coach and counsel to CEOs, COOs, and senior leaders. Business History: He is uniquely qualified for his roles. After a two year MIT Fellowship in Africa in Economic Development in Nigeria, he spent 20 years in big business. He occupied "all of the seats". At Corning Inc, Dave managed sales, marketing, international strategic planning, new ventures, product development and an electronic components business. He headed the Johnston and Murphy Shoe Company, and was President of Bausch and Lomb's Ophthalmic Lens Division and Consumer Products Division Consulting: Founded in 1981, Fogg Management Consulting has consulted for over 150 organizations in virtually every industry. Speaking/Training: Dave taught strategic planning, strategy, implementation, and many general management subjects in executive programs at many institutions including Vanderbilt, Columbia, Emory, MIT, Penn State, University of Wisconsin, and The AMA's Presidents Association. Education and Publications: He is a graduate of Yale University and MIT's Sloan School of Management. He authored Diagnostic Marketing (Addison Wesley 1985), Implementing Your Strategic Plan (AMACOM 1999), and Team-Based Strategic Planning (AMACOM 1994), a professional best seller now in its 12th printing. He has authored many articles. Dave was chosen as the expert on implementing strategy for Harvard Business School Publication's outstanding Online Mentor Plus program.