- Paperback: 192 pages
- Publisher: Agate B2 (April 15, 2014)
- Language: English
- ISBN-10: 1932841822
- ISBN-13: 978-1932841824
- Product Dimensions: 6 x 0.6 x 8.9 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 40 customer reviews
- Amazon Best Sellers Rank: #713,594 in Books (See Top 100 in Books)
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Improvise: Unconventional Career Advice from an Unlikely CEO Paperback – April 15, 2014
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"Fred is a legend in the PR business.... [Improvise] is immensely fun and engaging." Bruce Rogers, Forbes
"An offbeat career guide for new college graduates." Parade
"[Cook] shares his knowledge with the hopes that college graduates will discover there’s more than one path to success." Fast Company
"Fred Cook’s advice in his new book, Improvise, is as good as any commencement address."- Culpwrit.com
"A profound book by an extraordinary man who has lived an incredible life... [Improvise] is every bit as unconventional as the man himself." Nick Vaidya, The CEO Magazine
"This isn’t your average career development publication. It’s an entertaining education on leadership, creativity, business and getting ahead of your competition...pick up Cook’s Improvise, and I promise that your career will never be the same." - The Edge, PRSSA blog
"Improvise: Unconventional Career Advice from an Unlikely CEO, outlines Fred’s life, illustrating a path to the top that defies conventional wisdom. Each chapter features a bold lesson from his unorthodox early career, reinforced with insights from his later efforts working with major companies." - PR Week
"Some might drop 'pool hustler' and 'Norwegian tanker cabin boy' from their resumes. But years working those unusual jobs taught PR agency GolinHarris CEO Fred Cook priceless lessons." -Investors Business Daily
"Cook inspires young people with what is possible, encouraging them to take risks, try new things, and not be afraid to fail... Cook’s eminently readable chapters tell colorful stories from his life in the course of presenting a series of valuable career tips." Council of Public Relations Firms
[Improvise] chronicles a life of extraordinary experiences that serve as a lesson plan for a career training program unlike any other." Under the Rug, IT Business Edge
"Fred shares the street smarts he gained from a lifetime of uncommon experiences to educate and inspire others who are trying to find their own way in the business world." Execunet.com
Sage advice from a leader in today’s public relations industry.” Public Relations Student Society of America, University of Iowa chapter
"A must-read. I plan to give copies to my millennial daughters." - O'Dwyer's
"Anyone from college student to established professional can take the actionable advice and apply it to their growing careers." - BrandBrainBlog
About the Author
Top customer reviews
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What Fred does for readers through IMPROVISE is give them permission to do more than just go to school and get a job. His story shows how hours spent in Indiana pool halls and unusual voyages taken on freighters provided him with a view of the world that form the foundation of his success in business. Combining real-world examples drawn from his public relations career with those from his world travels, Fred offers tips for how you can learn more about your world around you everyday if you ask the right questions and open your eyes and ears to what's around you. Talk to taxi drivers, handwrite notes during meetings, ask questions of smart people, just listen.
This book should be on your college graduate's gift list, and if you're at the 5-year or 10-year career mark wondering what to do next, this is a motivating read.
When it comes to traditional "how to get ahead" business advice books, "Improvise" could be called both a companion piece and a parody of them. You'll laugh as you follow Fred's improbable anecdotes about traveling the world with little or no money and see how each of his experiences taught him a life lesson that stuck with him through his various careers.
This book has great advice for high school and college grads, or anyone who's looking for a spiritual boost to break out of his or her Groundhog Day routine. If anything, it shows there's no one-size-fits-all approach to getting ahead in a career. As the book indicates, it's not about getting ahead at all. There's no one template for career or life success. Instead of measuring your happiness against what your friends post on Facebook, try and remember the last time you really shook up your routine. If you ran into yourself at a party, would you have anything interesting to say?
I found the book to be more of a guide to how people should live their lives all the time. Take a different route to work. Visit a new restaurant, neighborhood or country for the first time. You'll be a better person for it. And it won't seem like work.
"Improvise" is a fun, interesting read. You should check it out.
Mr. Cook's unusual journey to success is NOT your typical "work hard and you can achieve your dreams" message. It is a fun, breezy read that is never pretentious but still packs a punch when you recognize that a) living life is often the best inspiration and b) it's never too late to craft your own destiny.
Honestly, you will love this little book and recommend it to others!
As I read the book I felt like I was sitting face-to-face with the author and I was getting career advice from a mentor. I could relate to so many of his experiences. This book ignited my drive and passion to continue to pursue new opportunities. I highly recommend this book to everyone navigating the job market.
Fred has had a wild ride - from college dropout to doorman to cabin boy to...CEO of a major global PR firm? Yep, it isn't just possible; it happened.