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Inbound Marketing: Get Found Using Google, Social Media, and Blogs Hardcover – October 19, 2009

4.4 4.4 out of 5 stars 266 ratings

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Editorial Reviews

Review

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."—Seth Godin, author of Meatball Sundae

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

From the Back Cover

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.

If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working.

Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." --Seth Godin, author of Meatball Sundae

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book." --Guy Kawasaki, cofounder of Alltop, and author of Reality Check

www.InboundMarketingBook.com

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (October 19, 2009)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 0470499311
  • ISBN-13 ‏ : ‎ 978-0470499313
  • Item Weight ‏ : ‎ 15.4 ounces
  • Dimensions ‏ : ‎ 6.25 x 0.9 x 9.3 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 266 ratings

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4.4 out of 5 stars
4.4 out of 5
266 global ratings

Top reviews from the United States

Reviewed in the United States on November 1, 2009
4 people found this helpful
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Reviewed in the United States on November 3, 2011
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Nick Dougan
5.0 out of 5 stars Invaluable Handbook to New Marketing on the Internet
Reviewed in the United Kingdom on February 5, 2011
One person found this helpful
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Neil Davidson
5.0 out of 5 stars Great mainstream book about new marketing
Reviewed in the United Kingdom on November 9, 2009
26 people found this helpful
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Louise Barnes-Johnston
4.0 out of 5 stars An excellent guide to marketing online
Reviewed in the United Kingdom on February 18, 2012
One person found this helpful
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Christoph Müller-Stoffels
4.0 out of 5 stars Wer hat's erfunden?
Reviewed in Germany on July 25, 2014
Regi Keyz
3.0 out of 5 stars Not a bad little intro book
Reviewed in the United Kingdom on January 30, 2012
2 people found this helpful
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