Inbound Marketing: Get Found Using Google, Social Media, and Blogs 1st Edition
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"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."—Guy Kawasaki, cofounder of Alltop, and author of Reality Check
From the Back Cover
If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working.
Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.
"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." --Seth Godin, author of Meatball Sundae
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book." --Guy Kawasaki, cofounder of Alltop, and author of Reality Check
- Item Weight : 15.4 ounces
- Hardcover : 256 pages
- ISBN-10 : 0470499311
- ISBN-13 : 978-0470499313
- Product Dimensions : 6.25 x 0.9 x 9.3 inches
- Publisher : Wiley; 1st Edition (October 19, 2009)
- Language: : English
- Best Sellers Rank: #767,216 in Books (See Top 100 in Books)
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