- Audible Audio Edition
- Listening Length: 5 hours and 6 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.com Release Date: November 20, 2009
- Language: English
- ASIN: B002Y2Q97U
- Amazon Best Sellers Rank:
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs Audible – Unabridged
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Top Customer Reviews
The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) "ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain."
"Inbound marketing" is clearly - and explicitly - inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it's also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world.Read more ›
It teaches you how to utilize the following online tools to achieve this purpose:
1. Google - with VERY basic principles on SEO (Search Engine Optimization). You will need to get other books written specifically on SEO.
2. Company Website. It introduces website best practices such as how to use landing page, including a call-to-action (details see below) in EVERY page of your website.
3. Social Networking and Bookmarking Sites e.g. Facebook, Twitter, LinkedIn, Digg, StumbleUpon, Youtube. It teaches you what you should do with your sites e.g. Search for groups relevant to your industry and estabish a group of your own, make sure your group is more focused and is more relevant to your business (e.g. create an "inbound marketing group" instead of "online marketing group"). I particularly like the part on how to use StumbleUpon to attract audience (Spend time reading and voting articles, befriend with people who post articles that intrigue you, and slowly, ONLY AFTER you have done all those steps, you can submit your own articles)
4. The best part of the book is what I would call "Funnel Management" - how to turn website visitors to engaged visitors (leads) and then to customers. For visitors to become leads, you need to engage them with call-to-action offers e.g. "GET A FREE TRIAL!", the whole purpose of these call-to-action offers is to get visitors to fill out a form so that you can get building a CRM database.
5. Tracking your "online footprint" using tools like [...]. The most important thing is to track the source of your visitors of your website and measure how many of them finally become your customer.Read more ›
Couple of other things that I liked about the book are the particular examples (other organizations/blog articles/etc) that were provided and the cartoons - who doesn't enjoy a chuckle every few pages? :-)
Absolute bang for your buck and once you pick up the book, you will finish it!
Most Recent Customer Reviews
I'm an experienced internet marketer, and I found this book to be right on the mark! It's well explained for the advanced, but simple enough for the beginner to understand how it... Read morePublished 2 months ago by Michael McEwen
I did learn a lot from it. Some of the information was a bit above me however it may be due to the fact that I am not extremely computer ordinated.Published 4 months ago by Amazon Customer
Obsolete information, and too elementary to have any impact on your SEO.Published 8 months ago by JMaf
This was a gift for someone on my team getting into inbound marketing. She loved it! It was a quick guide to all the key concepts of inbound marketing, with key guidance to... Read morePublished 10 months ago by Vincent Socci
This gives you ways to consider if you have need of marketing skills.Published 13 months ago by Jerry Smith
Fantastic insight on how sales is done in the new technological world.Published 17 months ago by Claudia Hogan