- Audible Audio Edition
- Listening Length: 8 hours and 54 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Random House Audio
- Audible.com Release Date: May 31, 2011
- Whispersync for Voice: Ready
- Language: English
- ASIN: B0053ET3WO
- Amazon Best Sellers Rank:
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Incognito: The Secret Lives of the Brain Audible Audiobook – Unabridged
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Top Customer Reviews
In high school math, I knew something I did not quite understand until reading this book, and did not verbalize until writing this review: that we can know before we can say, that our reasoning can be at first non-conscious, and then, with effort, be piped up to our feeble consciousness, as if it had taken place there.
We give great credit to our consciousness, very little credit to our brains. It should be the other way around. As it turns out, our conscious experience is a small, dim fragment of our actual experience. When a perception finally reaches our consciousness, it has been washed clean of noise, twisted according to our expectations and prejudices, and packaged into something more familiar. Most everything that happens in that brain never reaches the surface of awareness.
If you think your brain is a second class citizen, and your consciousness is driving things, then read Incognito: The Secret Lives of the Brain, by David Eagleman. Turns out that much of the action is below consciousness. You know this from your reactions to brake in a dangerous situation before you are fully aware of the danger, or to pull your hand from the stove before you become aware of the pain. The decision-making process of the unconscious brain is not always revealed to our consciousness. In one study, men rated some women as more attractive than others from photographs, but couldn't explain why. Turns out, the pupils of the more attractive women had been artificially dilated with Photoshop. The unconscious brain knows that dilated pupils are an indicator of sexual arousal.
You must read Eagleman's book. When you are finished, you will marvel even more at what the hundreds of billions of neurons in your head can do, understand yourself a bit better, and maybe even understand that your "self" is just a constructed reality.
David Eagleman's book is one of the most insightful and thought-provoking reads I have finished this year. I found this title on a list of "10 Books That Will Blow Your Mind," and Eagleman did not disappoint. This book is an entertaining piece of work that will have you reciting facts to your friends, co-workers, and your even neighborhood barkeep.
1. Why is it that you can hardly remember a time when you could not ride a bike or tie your own shoe;
however, now you can accomplish these tasks while holding an intelligent conversation at the same time.
2. Have you ever heard of someone falling asleep at the wheel of a car, yet they find themselves safely
stopped at the STOP sign at the end of the block?
Eagleman's book teaches it's readers about the amazing organ in our body known as the brain and how we operate every day at an unconcious level. He even describes how we can interfere with our own performance by thinking too much and not just completing a task. But this is just the beginning of what Eagleman has to say to his readers.
This book is written by a trustworthy author who is knowledgable and well-versed in terms of the history of human cognition. I would highly recommend this book as a good "beach read," but do not save this title only for your vacation week because you deserve to know what is going on upstairs with your marbles...before you start to lose them.
It's a contest in there!
And WE are not really in charge of it.
Now, if someone could just give me a way to "paternalistically" update the brains of those around me so they are not so STUPID, we might have something worthwhile. Just kidding. If you read in this literature, we ALL think we are right and they are wrong - no matter what the topic.
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