- Paperback: 200 pages
- Publisher: Wiley; 1 edition (November 3, 2008)
- Language: English
- ISBN-10: 0470823518
- ISBN-13: 978-0470823514
- Product Dimensions: 6.1 x 0.7 x 9.1 inches
- Shipping Weight: 12 ounces
- Average Customer Review: 1 customer review
- Amazon Best Sellers Rank: #6,223,883 in Books (See Top 100 in Books)
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India's Store Wars: Retail Revolution and the Battle for the Next 500 Million Shoppers Paperback – November 3, 2008
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
From the Inside Flap
With a population fast approaching 1.2. billion and an economy that will like4ly double in size by 2015, India is destined to become one of the largest consumer markets in the world. In the coming decade, as many as 500 million people, newly released from living on or just above the poverty line, will start to buy goods and services in significant quantities for the first time in their lives.
How and where those people spend their money will determine the fortunes of countless retail businesses - from corporate giants such as reliance, Bharti, Birla, Tata, Future and RPG to the ubiquitous kirana or mom-and-pop corner stores that, along with bazaars, fresh food markets, weekly rural fairs and a smattering of department stores, have so far provided for the shopping needs of much of the Indian population.
But tastes and spending habits are changing as India's demographic profile becomes ever younger. By 2015, more than half of India's population will have only ever experienced an economically liberalized country. Their idea of shopping will include hanging out at the mall, browsing for designer brands in air-conditioned boutiques, or picking up the latest CD or DVD in the shiny mini-mart that adjoins a petrol kiosk. Brand advertising is becoming a factor in consumer choice, spurred along by a proliferation of mass media and pervasive technology in the form of mobile phones, the internet and electronic billboards. That is why modern retail is well on its way to being a key driver of the Indian economy and why it is shaping up as the biggest battleground yet seen by Indian business. India's Store wars explores the tensions at play as the next 500 million consumers gradually work their way up from the bottom of the pyramid.
From the Back Cover
Geoff's book is a cogent, clear and comprehensive survey of this rapidly emerging new sector of the Indian economy. Based on the large amount of research now available on the sector, supported by interviews with the leading practitioners, this book is a welcome handbook on the retailing revolution in India. - Alan Rosling, Executive Director, Tata Sons Limited
Geoff Hiscock's book is a comprehensive and detailed analysis of he retail industry in India. The challenges he identifies are well-researched and include diverse topics such as infrastructure, supply chain, human resources, land, product supply base as well as the vast diversity of Indian consumers. It also highlights the huge potential for the industry (provided strong economic growth is sustained) for both the nascent organized retail and the existing unorganized sectors. It is imperative that both grow side by side and remain complementary. - Colette Mathur, Co-President, EuroIndia Centre President, India invest S.A.
Geoffrey Hiscock's book should be mandatory reading for anyone trying to understand one of the next big frontiers in India's business landscape - Professor Sree Sreenivasan, Co-founder SAJA, South Asian Journalist Association and Dean of Student Affairs, Columbia Journalism School
India's Store Wars is a fascinating and upbeat story of the emerging Retail Revolution in India. Geoff Hiscock is a master story teller about India's transitions from unorganized to organized retailing. - Jagdish N. Sheth, Ph.D., Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Author, Chindia Rising: How China and India Can benefit our Business