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Indie & Small Press Book Marketing Paperback – December 15, 2012

4.5 out of 5 stars 36 customer reviews

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Editorial Reviews

Review

"Finally, a structured approach to marketing books."
-Tonya Macalino, author of Spectre of Intention and The Shades of Venice


"Even for the traditionally published author, this book is full of great stuff! It takes a detailed, easy to follow approach to promoting your book. Highly recommended!" 
-E.C. Ambrose, author of The Dark Apostle series 


 
"Chock full of actionable marketing tips I wish I'd known years ago."
-Gene Kim, author of The Visible Ops Handbook and The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win

About the Author

William Hertling is the author of the award-winning Avogadro Corp: The Singularity Is Closer Than It Appears and A.I. Apocalypse, near-term science-fiction novels about realistic ways strong AI might emerge. His books have been called "frighteningly plausible," "tremendous," "must read," and both have been Amazon top five bestselling technothrillers.
 
Avogadro Corp won Forewords Review Science Fiction Book of the Year and A.I. Apocalypse was nominated for the Prometheus Award for Best Novel.
 
He's been influenced by writers such as William Gibson, Charles Stross, Cory Doctorow, and Walter Jon Williams.
 
He currently resides in Portland, Oregon. Follow him on twitter at @hertling or visit his blog williamhertling.com.
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Product Details

  • Paperback: 112 pages
  • Publisher: CreateSpace Independent Publishing Platform; 1 edition (December 15, 2012)
  • Language: English
  • ISBN-10: 1481034936
  • ISBN-13: 978-1481034937
  • Product Dimensions: 6 x 0.3 x 9 inches
  • Shipping Weight: 7.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #1,167,256 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
William Hertling's book is a wonderful, systematic and focused approach to book marketing for self-published authors. "Indie & Small Press Book Marketing" makes an easy-to-follow path in the maze that is book marketing, but it is not all-inclusive, and due to not having an update in over two years, is also a little out of date.

I really wanted to give the book five stars. I enjoyed the banter of the text, and the simplified formulas for making sense of sales figures, however, the lack of mention of any platform beyond Amazon, LinkedIn, or Goodreads (nothing on LibraryThing, Shelfari, Smashwords, for example) as a venue for marketing was a little disappointing. I was also looking for more tips on how to find industry "influencers", either through directories like "The Indie View", or mentioning other large book sites, such as Shelfari, Book Riot, etc.

In addition, despite the title of the text, the book heavily leans towards self-publishing authors, as the most important tactics for gaining the initial reviews in Phase 2 require interpersonal relationships with friends and family. Book marketing practices for indie presses, as a business, are practically nonexistent, except for targeted marketing on FB or Goodreads (which I imagine has changed quite a bit since 2011). Considering the fact that I bought this as a study tool for an indie press I work for that is just starting out, I found the info lacking on that end.

However, for authors who are looking to promote their own work, this is a great, simple resource that points you in the right direction. I definitely recommend it for authors who are writing either non-fiction, or clear-cut genre fiction.
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Format: Kindle Edition Verified Purchase
I'm not an author and I really enjoyed this book. It was very informative and enjoyable read. Not only are there tons of useful tips in here for authors but also William's story is an interesting one.

Being an avid reader of his blog ([...]) for years it has been interesting to watch William go through the whole process of self publishing his two previous fiction books Avogadro Corp: The Singularity Is Closer Than It Appears and A.I. Apocalypse I know that He's learned these lessons the hard way.

If you are an interested in the publishing industry and the changes it's going through you will enjoy this book as it's the roadmap for how millions of self-published authors will make a living.

If you're an author at any level, this would be an interesting read. Having talked to several of my writer friends who have agents and publishers, I know that publishers aren't doing as much as they used to do and more authors are going to have to start being more involved in their marketing.

Lastly, if you are an independent author or publish through a small press or are even thinking about writing a book, you need to read this book.
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Format: Paperback
This author showed me some blind spots in my own first-time publishing process. I'm glad that I discovered his advice in time to apply it to my own book marketing. His thorough checklists alone are worth the book's price. Thanks in part to Will Hertling, I can look back with satisfaction on the decisions I made without saying, "Why didn't I think of THAT?" When other authors come to me now and ask me how I did it, I point them to this book.
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Format: Kindle Edition Verified Purchase
Willliam Hertling didn't write this book to sell you this book. He wrote this book because he has been successful selling his OTHER books and everyone (including me) kept asking him how. Coming from an advertising background, I knew that Hertling was on target when it came to testing various aspects of your book marketing with Google AdWords. If you know an author is on track about some things, it gives you some confidence that he's researched the others. I love books that tell you what doesn't work as well as what does. It saves so much time and effort. His information on what time of year NOT to launch a book is worth many multiples of the book price! The best thing is, this is not a bloated book. It's pretty much what you need to know for pre-launch, launch, post-launch, and how to identify secondary markets that will help your book sales take off.
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Format: Kindle Edition Verified Purchase
William has written a very clear, step-by-step list of what you can and should do before you launch your book to ensure that you get the best sales possible on Amazon.com. Very specific to selling there, his advice is very sound. If you've already launched your book, it's not too late. Much of what he suggests can help you boost your book's sales, even if you've already published it.

There are a lot of poor quality books on marketing out there, but this one is a solid checklist and countdown for a good launch.
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Format: Kindle Edition Verified Purchase
This book is expertly written, very informative and to the point. Every single word held within this book is worth reading. The price may be just a little bit high but I got it during a free promotion so I can't complain. I would recommend this book to anyone who's serious about marketing their ebook, as I am mine.

-Mark LeGrand Messick, author of 4016 A.D. Nuclear Apocalypse
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Format: Kindle Edition Verified Purchase
1. This is an informative, concise, and honest approach to Indie publishing - especially novel length ebooks.

2. While a great approach for publishing one or two large works over an extended time frame, if utilizing this approach "as is", I'm not fully convinced it's the best approach for continuously publishing smaller works. That being said, who's to stop you from picking and choosing and experimenting?

3. Hertling is genuine, and based on the way in which he has engaged me via my blog or social media whenever I discuss his book(s), I know he really does follow the approach outlined in this book. Or he has an AI working for him.
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