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Indie & Small Press Book Marketing Paperback – December 15, 2012
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I really wanted to give the book five stars. I enjoyed the banter of the text, and the simplified formulas for making sense of sales figures, however, the lack of mention of any platform beyond Amazon, LinkedIn, or Goodreads (nothing on LibraryThing, Shelfari, Smashwords, for example) as a venue for marketing was a little disappointing. I was also looking for more tips on how to find industry "influencers", either through directories like "The Indie View", or mentioning other large book sites, such as Shelfari, Book Riot, etc.
In addition, despite the title of the text, the book heavily leans towards self-publishing authors, as the most important tactics for gaining the initial reviews in Phase 2 require interpersonal relationships with friends and family. Book marketing practices for indie presses, as a business, are practically nonexistent, except for targeted marketing on FB or Goodreads (which I imagine has changed quite a bit since 2011). Considering the fact that I bought this as a study tool for an indie press I work for that is just starting out, I found the info lacking on that end.
However, for authors who are looking to promote their own work, this is a great, simple resource that points you in the right direction. I definitely recommend it for authors who are writing either non-fiction, or clear-cut genre fiction.
Hertling lays out a program that he follows himself and has done well with. It takes you step-by-step through promotion before, during, and after release, and includes checklists. This is not the encyclopedia of indie marketing. But it's an approach that's based on testing and sound business thinking with a lot of good ideas. I found 90% of what he suggests actionable and applicable to me.
If you're looking to market indie books, I would recommend you get this volume plus Gaughran's Let's Get Visible.
There are a lot of poor quality books on marketing out there, but this one is a solid checklist and countdown for a good launch.
2. While a great approach for publishing one or two large works over an extended time frame, if utilizing this approach "as is", I'm not fully convinced it's the best approach for continuously publishing smaller works. That being said, who's to stop you from picking and choosing and experimenting?
3. Hertling is genuine, and based on the way in which he has engaged me via my blog or social media whenever I discuss his book(s), I know he really does follow the approach outlined in this book. Or he has an AI working for him.
His book is well laid-out and easy to follow. Whether you are publishing traditionally or indie, Will's book gives you lots of tactical ideas that you can put to work.