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The Indispensable Brand: Move from Invisible to Invaluable by [Mitch Duckler]

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The Indispensable Brand: Move from Invisible to Invaluable Kindle Edition

4.9 out of 5 stars 25 ratings

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Length: 323 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
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Editorial Reviews

Review

Praise for Mitch Duckler and The Indispensable Brand:
In The Indispensable Brand, Mitch Duckler proposes a number of significant changes to the ways we view and manage brands that can help combat brand monotony and achieve the goal of building brands our consumers truly cannot live without.--Rebecca Messina Chief Marketing Officer, Uber

The Indispensable Brand is a great guide for anyone who wants practical examples of how successful brands are conceived and brought to life. For big and small brands, B2C and B2B, and both product- and service-based businesses, Mitch provides great insights, examples, and suggestions for how to do this for your organization.--Steven Dominguez, Vice President, Global Brands Hyatt Hotels Corporation

In a world of short attention spans, skeptical consumers, insta-fads, and knockoffs, The Indispensable Brand offers the principles required to build brands and businesses that endure. Mitch's firsthand experiences and strategic insights serve as a must-read for the modern-day CMO.--Adam Stotsky, President, E! Entertainment, NBCUniversal Media, LLC

About the Author

Mitch Duckler is the founder and managing partner of FullSurge (fullsurge.com), a brand and marketing strategy consultancy based in Chicago, Illinois. He has more than 25 years of brand management and management consulting experience. Prior to FullSurge, Mitch was a senior partner at Vivaldi Partners Group and a partner in the Chicago office of Prophet, where he co-led the brand strategy practice area. His client base includes Fortune 500 companies and numerous world-class brands, such as Boeing, Deloitte, Kellogg's, Best Buy, Hyatt Hotels, American Family Insurance, NBCUniversal, Cox Communications, Alcon, The Home Depot, General Electric, and ExxonMobil.

Product details

  • Publication Date : April 15, 2019
  • Publisher : Randolph House Press (April 15, 2019)
  • ASIN : B07NRV2MD6
  • Word Wise : Enabled
  • Print Length : 323 pages
  • File Size : 5774 KB
  • Enhanced Typesetting : Enabled
  • Language: : English
  • Text-to-Speech : Not enabled
  • Simultaneous Device Usage : Unlimited
  • X-Ray : Not Enabled
  • Lending : Enabled
  • Customer Reviews:
    4.9 out of 5 stars 25 ratings