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The Industries of the Future Hardcover – February 2, 2016
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While Alec Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled to forty-one countries, exploring the latest advances coming out of every continent. From startup hubs in Kenya to R&D labs in South Korea, Ross has seen what the future holds.
In The Industries of the Future, Ross shows us what changes are coming in the next ten years, highlighting the best opportunities for progress and explaining why countries thrive or sputter. He examines the specific fields that will most shape our economic future, including robotics, cybersecurity, the commercialization of genomics, the next step for big data, and the coming impact of digital technology on money and markets.
In each of these realms, Ross addresses the toughest questions: How will we adapt to the changing nature of work? Is the prospect of cyberwar sparking the next arms race? How can the world’s rising nations hope to match Silicon Valley in creating their own innovation hotspots? And what can today’s parents do to prepare their children for tomorrow?
Ross blends storytelling and economic analysis to give a vivid and informed perspective on how sweeping global trends are affecting the ways we live. Incorporating the insights of leaders ranging from tech moguls to defense experts, The Industries of the Future takes the intimidating, complex topics that many of us know to be important and boils them down into clear, plainspoken language. This is an essential book for understanding how the world works—now and tomorrow—and a must-read for businesspeople in every sector, from every country.
- Print length320 pages
- LanguageEnglish
- PublisherSimon & Schuster
- Publication dateFebruary 2, 2016
- Dimensions1.11 x 6.57 x 9.13 inches
- ISBN-101476753652
- ISBN-13978-1476753652
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Editorial Reviews
Review
—Eric Schmidt, CEO of Google and author of The New Digital Age
“A fascinating vision of the future of industry. The Industries of the Future reads like a portable TED conference at which you have been seated next to the smartest guy in the room. The book is filled with glimpses of cutting-edge biotech research, statecraft, and entrepreneurship. Ross writes engagingly, and the book should be compelling whether you follow these fields closely or you still think of Honda as a car rather than a robotics company.”
—Forbes
"The next 20 years are going to be even faster-moving and more transformative than the 20 we just lived through. Predicting exactly what is going to happen is impossible. But thinking systematically and strategically, as Alec Ross does here, about robotics, genomics, and the codification of everything is absolutely critical. Anyone who wants to understand the key forces that are shaping our economic, political, and social futures will benefit hugely from Ross's insights."
—Reid Hoffman, Founder & Chairman, LinkedIn
“It will likely be one of 2016’s most talked about releases, and I predict will take its place alongside other classic tech-and-society books, like Tim Wu’s Master Switch and Jonathan Zittrain’s Future of the Internet. It’s that good. His writing reveals not just where industries are heading, but where entire societies may end up as a result. This is important reading. Ross takes on an enormous challenge of making sense of how new technology is changing the world, and does so incredibly well, by any standard.”
—Medium
"This book is a must read for the rising generation and their concerned parents and educators. Alec Ross brings a far-reaching perspective to bear in illustrating the opportunities to be seized in our changing world—across sectors and the globe—and the kind of preparation that will be important to make the most of them."
—Wendy Kopp, Founder of Teach For America and CEO of Teach For All
“A riveting and mind-bending book. If you want to know how to survive and thrive in the fast-paced world of today and how to anticipate the opportunities of tomorrow’s information age as well as how to solve big mysteries, this is a good place to start.”
—New York Journal of Books
"A lucid and informed guide, even on the most technical issues."
—Financial Times
"A brilliant, captivating description of the profound changes that will be ushered in by advances in robotics, big data, and genomics – and of the implications of those developments for employment, wealth distribution, and global trade. Alec Ross combines an extraordinary understanding of future trends with an equally extraordinary ability to describe those trends and explain what they mean for the world in the decades ahead."
—General (Ret.) David H. Petraeus, Chairman, KKR Global Institute; former Commander of the Surge in Iraq and Director of the CIA
"The Industries of the Future is an engaging, clear-eyed look at the benefits and challenges of the coming wave of global innovation. Alec Ross, with his years of passionate work in the public and private sectors, is uniquely positioned to understand and explain where we’re coming from and where we’re going."
—Arianna Huffington
“How can we prepare our children—and ourselves—to succeed in a world of robotics, globalization, and digitally driven markets? In this valuable book, Alec Ross analyzes what it will take to survive and even thrive. The future is already hitting us, and Ross shows how it can be exciting rather than frightening.”
—Walter Isaacson, author of Steve Jobs and The Innovators
“Well worth reading.... Mr. Ross does a good job of describing the advantages and disadvantages of the third wave, which is just beginning.”
—Washington Times
“Asks big questions to help prepare us for the inevitable, and is an important read for everyone from businesspeople to parents to teachers.”
—TechRepublic
“Ross offers us an articulate, accessible and engaging blueprint for the prosperity of people everywhere.... Whether you are a business executive considering new investments and navigating emerging markets, or an advocate for human rights issues, this book is your guide to the geopolitical, cultural and technological contexts that will impact your work.”
—Global Daily
“A wide-ranging and smoothly written prospectus on the near future of innovation. It’s a whirlwind tour, incisively covering economics, politics, cyberwarfare, genomics, and the complexities of Big Data—among many other things—in language for the layperson interested in what tomorrow could bring.”
—Booklist
“This astute and enlightening book is generous with insight about what the future holds and how best to prepare for it.”
—Publishers Weekly
"Discerning insights on approaching changes to our economic and social landscapes and solid advice on how we should navigate them."
—Kirkus Reviews
“A very readable discussion of what the future might look like.... This book will have a large audience among general readers of business and technology titles and should also appeal to high school and college students, as well as anyone trying to prepare for the economy of the future.”
—Library Journal
“This book is a worthy addition to the near-future canon.... Ross writes well on what he knows and, like an expensive consultant, he knows a lot about a lot.”
—Mob76 Outlook
“Ross expertly weaves stories from his travels into his projections for the future of innovation.... Ross’s book gives a thorough overview of the exciting developments ahead in healthcare, financial services, and technology. For anyone interested in a glimpse of the future, it’s a must-read.”
—Opportunity Lives
“Ross blends storytelling and economic analysis to give a vivid and informed perspective on how sweeping global trends are affecting the ways we live.... This is an essential book for understanding how the world works—now and tomorrow—and a must-read for businesspeople in every sector, from every country.”
—Stevo's Book Review on the Internet
“Excellent for those who are curious about what may happen in the future based on today’s innovations.”
—Sandbox Advisors
“A rigorous and revealing exploration of the industries that will drive the next 20 years of change to our economies and societies.”
—Blogging on Business
About the Author
Product details
- Publisher : Simon & Schuster; Unabridged edition (February 2, 2016)
- Language : English
- Hardcover : 320 pages
- ISBN-10 : 1476753652
- ISBN-13 : 978-1476753652
- Item Weight : 1.04 pounds
- Dimensions : 1.11 x 6.57 x 9.13 inches
- Best Sellers Rank: #497,074 in Books (See Top 100 in Books)
- #381 in Globalization & Politics
- #404 in Social Aspects of Technology
- #441 in International Economics (Books)
- Customer Reviews:
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About the author

Alec Ross is a New York Times best-selling author and Distinguished Professor at the Business School of l’Universitá di Bologna.
His book The Industries of the Future has been translated into 24 languages and been a best-seller on 5 continents.
Speaking of Ross' new book The Raging 2020s, Adam Grant writes:
“Alec Ross fearlessly confronts one of the fundamental concerns of our time: fixing the broken social contract between people, business, and government. His book will challenge you to rethink some of your assumptions about democracy, capitalism, and globalization.”
Alec Ross also serves as Board Partner at Amplo, a global venture capital firm and sits on the board of directors for companies in the fields of technology, finance, education, human capital and cybersecurity.
He began his career as a 6th grade teacher in Baltimore where he lives with his wife and 3 children.
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Customers find the book well-written, easy to read, and inspiring. They also find it informative and provides excellent feedback on approaching the future. Readers mention the book presents an interesting overview of the current geopolitical situation.
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Customers find the book well-written, easy to read, and inspiring. They say it's a great book for parents and anyone who wants a go-to book to understand technologies.
"Great book" Read more
"...This is a fun read with some interesting stories. If you read the newspaper, you will find nothing new here...." Read more
"...I wish the book used the first person less, but it's still a good and important read. It's a good pulling together of what many have written about...." Read more
"Great book to read and great nuggets shared. if you know what you are looking for the book will be informative amd worthwhile...." Read more
Customers find the book very informative and interesting. They say it provides excellent feedback on approaching the future by using real-world examples. Readers also mention the book presents an interesting overview of the current geopolitical situation. In addition, they say it's thought-provoking and an effortless, exciting read.
"...of the main reasons I was enjoying this book was because I found it both philosophical..." Read more
"...These are industries producing cutting-edge advances in robotics. They are advancing the life sciences that will change the way we work and live...." Read more
"...for the women and the companies they support, it is an empowering force for good in parts of the world where women are prevented from balancing work..." Read more
"First, the good. These are interesting topics. It's good to be reminded of how much has changed in the last couple of decades...." Read more
Customers find the book amazing and current. They say it provides good broad buckets of things that will be vital in their lives.
"...This book provides some good broad buckets of things that will be so vital in their lifetimes (and their mother and mine for that matter)...." Read more
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The most important job you will ever have will be to understand the future so you can guide your children’s development into it.
The last wave of innovation and globalization which centred around digitization and the internet, produced winners and losers. Among the winners were the investors, entrepreneurs, people with high-skills levels, and those who focused on fast-growing markets and new inventions. In this period more than a billion people rose from poverty into the middle class in the developing countries. They achieved this because their labour was sold at low cost, and their countries had entered the global economy.
And there were the losers. They generally came from countries where the cost of their poorly skilled labour was high, and they could not train up to the needs of the technological changes and the competition of global markets. In the past they could have found work in the textile industry or in mining. Textiles in South Africa lost to the countries with cheaper labour, and mining was slimmed down by mechanical and technological advances.
“And all this change will pale in comparison to what is going to come in the next wave of innovation, as it hits all 196 countries on the planet,” Ross explains.
In the near future, Ross points out, people will be able to wear robot-suits that will enable paraplegics to walk. They will ingest designer drugs which will melt away certain forms of cancer. Computer code will be the new international currency. Computer code will be the new weapon that will be able to destroy physical infrastructure on the other side of the world.
This book explores the industries that will drive the next 20 years of change to our economies and societies. These are industries producing cutting-edge advances in robotics. They are advancing the life sciences that will change the way we work and live. These industries codify money, and use code as weapons (and prevent codes being used as weapons,) and other industries will take data, the raw material of the information age, and advance society through this.
The advances these industries will make and the wealth they generate will not accrue evenly. Again there will be winners and many losers.
A sense of the message of this very rich book can be seen from the section on robotics.
Japan is already the world leader in robotics, operating 25% of all the industrial robots in existence across the world.
25% of Japanese are over 65. Japan’s birth rate is very low. The consequence of this demographic is that there will not be enough people to care for grandparents. Enter the robots. The future caretakers of the aged are being developed right now in a Japanese factory. Toyota and Honda are using their mechanical engineering proficiency to invent the next generation of robots.
Robina, for example, is a 60 kilograms, 1.2 meters tall ‘female’ robot. She can communicate using words and gestures. “She has wide-set eyes, a moptop hairdo, and even a flowing white metallic skirt.” Humanoid, (‘male’) is a multipurpose home assistant. He can do the dishes, take care of your sick, aged parents, and can even entertain them by playing the trumpet or violin.
Honda’s ASIMO can even interpret human emotions, movements, and conversation. It can help the patient get out of bed and even hold a conversation. ‘Walking Assist’ is a device that wraps around the legs and backs of people with weakened leg muscles so they can move on their own.
Robots of this kind will be the rare technology that starts with grandma showing her cutting-edge gadget to her children and grandchildren.
Japan, the United States, and Germany dominate the high-value industrial and medical robot arena, and South Korea and China are now the major producers of less expensive consumer-oriented robots.
Already at Manchester Airport in England, there are robot janitors that navigate the cleaning of their work areas using laser scanners and ultrasonic detectors. If a person gets in the way, the robot will say, “Excuse me, I am cleaning,” with a perfect English accent, and work around the person.
“The first wave of labour substitution from automation and robotics came from jobs that were often dangerous, dirty, and dreary and involved little personal interaction,” Ross explains. In the future, however, jobs that require situational awareness, spatial reasoning and dexterity, contextual understanding, and human judgment, are now starting to be performed by robots. These include waitressing (the Hajime restaurant in Bangkok has robot waiters to take orders, serve customers, and clean tables,) hairdressing (Panasonic created a 24-fingered hairwashing robot that has been tested in Japanese salons,) and driverless cars (Google, and soon - Uber?)
An Oxford study of more than 700 occupations suggests that over half of US jobs could be at risk of computerization in the next two decades. 47% are at high risk of robot takeover, and 19% face a medium level of risk. Replacing a trial lawyer may take a while, but not the replacement of a paralegal.
Consider the impact on those working in the jobs accessible to lower skilled people, jobs that offer first-time employment, and the route out of poverty. There are 2.3 million people currently employed at waiting on tables in the United States. There are 162,000 Uber drivers. This route out of poverty will slam closed.
The future industries are currently frontier economies, but they will move into the economic mainstream rapidly. The next wave will be a challenge to the middle classes everywhere, with the threat of a return to poverty.
“I have been fortunate enough to gain a glimpse of what lies around the next corner. This book is about the next economy. It is written for everyone who wants to know how the next wave of innovation and globalization will affect our countries, our societies, and ourselves,” Ross explains.
This book is a must read for all of us, if not as business people who must lead our companies into the future, then as moms and dads who owe it to our children to equip them for their future.
Readability Light ----+ Serious
Insights High +---- Low
Practical High ----+ Low
Ian Mann of Gateways consults internationally on leadership and strategy
The ‘industries of the future’ in the context of this book are not familiar verticals such as healthcare, manufacturing, or financial services, but the shifting paradigms that will govern future business. As Ross states in the introduction, “This book is about the next economy. It is written for everyone who wants to know how the next wave of innovation and globalization will affect our countries, our societies, and ourselves” (p. 6-7). Competitiveness is a function of all three dimensions, and it assumes that connectivity (and therefore interdependence) will only increase in the future.
Advances in robotics play in important role throughout the book, and my only disappointment is that Ross confines his robotics discussions to traditional (mechanical) robots as opposed to including their newer software-based counterparts. While Robotic Process Automation (RPA) is a relatively new service delivery model, and serves a different role for individuals and businesses than physical robots such as Honda’s ASIMO do, some of the human acceptance barriers seen in traditional robotics still apply. The need to lower costs and fulfill tactical service requirements drive robotics innovation and interest, but people continue to have trouble ‘bonding’ with these automated support systems. Despite the fact that most of the robotics discussion in the book relates to mechanical robots, Ross points out that the horizon for their impact far exceeds what we might conceive of today. In fact, it is hard not to feel in the robotic ‘cross hairs’ – even as a knowledge worker – when he writes, “In the greatest peril are the 60 percent of the US workforce whose main job function is to aggregate and apply information” (p. 38).
In the future, the affects of globalization will be felt broadly, particularly in geographies that take an inefficient (authoritarian) approach to infrastructure, skills development, and information. There are two case examples in chapter six, The Geography of Future Markets, that are not to be missed.
The first is the undeniably inspiring story of Maria Umar, a woman living in ‘bleak’ and ‘virtually lawless’ Waziristan, Pakistan. Her Women’s Digital League makes it possible for women with a wide variety of skills in remote parts of the world to connect with freelance virtual work opportunities. Not only is it a commercially effective arrangement for the women and the companies they support, it is an empowering force for good in parts of the world where women are prevented from balancing work and family, in some cases without any freedom outside the home. Later in the same chapter, Ross appeals to humanity (as well as logic) to make the case that societies that disregard the potential represented in the female half of their population will have no meaningful role in the industries of the future.
The second story compares the current situation and improvement trajectories of Estonia and Belarus, two former Soviet occupied countries that found themselves in dire economic and industrial straits in the early 1990s. Estonia embraced openness – social, commercial, and political – and has reaped the benefits. The have become one of the innovation capitals of the world, due in part to their determination to climb out of chaos and also in decisions about technology infrastructure that allowed them to leap forward to the full capabilities of the present day rather than following the same process as other developed nations, even at a faster pace. Belarus on the other hand, has a ‘tightly controlled’ political and economic system. They have no technology and even less modern industry, both of which contribute to a weak and unstable economy.
The real meaning in the difference between these two countries is not, however, their economic status as much as it is the living conditions of their citizens. Estonia’s standard of living has improved dramatically since the fall of the Soviet Union, while Belarus’ residents are living in what amounts to modern feudalism. There is no freedom of expression, of the press, or of assembly, and most businesses are state owned by the neo-Luddite government.
Perhaps the most important take away from The Industries of the Future is that everyone, in every industry, geography, and walk of life, will find something in it that holds meaning for them. Living conditions and the role of the family are stressed from beginning to end and provide a constant reminder of why we work as hard as we do to achieve success, and what is required from a human perspective to realize the benefits of competition.
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Come sempre le conseguenze non potranno essere tutte positive, ma neanche tutte negative, quindi inutile essere catastrofisti.
Da non perdere, e da consigliare a tutti.














