- Paperback: 218 pages
- Publisher: Social Media Performance Group (October 11, 2012)
- Language: English
- ISBN-10: 0988468204
- ISBN-13: 978-0988468207
- Product Dimensions: 6 x 0.5 x 9 inches
- Shipping Weight: 13.8 ounces (View shipping rates and policies)
- Average Customer Review: 3 customer reviews
- Amazon Best Sellers Rank: #2,882,783 in Books (See Top 100 in Books)
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The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success: Sales Person Edition Paperback – October 11, 2012
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About the Author
Mike Ellsworth has been buying enterprise technology solutions for more than 20 years and has met, worked with, and been (sometimes) annoyed by every kind of B2B sales person. He even briefly sold vacuum cleaners a long time ago while in graduate school, and experience which firmly convinced him that he’s not a sales guy.
Mike’s background includes experience as an IT Program Manager, Chief Technology Officer, Vice President of Strategic Planning, Senior Project Manager, and as an independent Emerging Technology Strategy Consultant.
Robbie Johnson is an experienced business development and channel sales manager who is adept at effectively creating a community of customers and prospects to attract new business, close sales, and increase company revenue. He has successfully worked with a wide array of organizations ranging from Fortune 100 companies to small, local companies to non-profits and charity organizations.
Robbie has a history of using new approaches to adapt sales processes and the relationship sell to the constantly evolving business-to-business environment to successfully close millions of dollars of sales and partnerships. Over the past five years, Robbie has focused on pioneering the use of social media in three different B2B environments: one of the world’s largest software companies, a small IT consulting firm, and as global channel manager of a medium-sized software-as-service (SaaS) company.
In addition to being a founding principal of SMPG, Ken Morris is President and CEO of Aperçu Group Inc., a team of leading scholars and practitioners dedicated to helping organizations improve their financial and operational performance, and co-founder, President and CEO of CorCardia Group, Inc., a global medical supply chain firm that develops leading-edge inventory management solutions for medical device companies and hospitals.
Contributing author Jill Rowley has established herself as a thought leader and adviser to some of the world’s largest companies. Jill has been hailed as the #1 most influential woman in social selling (#3 overall) by Forbes, named to OpenView's list of Top 25 B2B Sales Influencers for 2014, and listed as the number one social selling influencer by Onalytica in 2015. She is on Social Selling University’s Top 15 Professionals that Utilize Social Selling list, and was featured in the October 2012 issue of SUCCESS Magazine as a Top Sales Star.
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Top customer reviews
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A couple of the key salient points is to not always be selling - look for opportunities to make yourself useful, and leverage social media more for what you can do for someone else, rather than what you need (a sale) from them.