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Infinite Possibility: Creating Customer Value on the Digital Frontier Hardcover – August 1, 2011
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“Using an ingenious combination of visual imagination and hard logic, Pine and Korn explore and map eight new largely undiscovered digital realms, ripe for development. They take us on a mesmerizing journey to new fields where tomorrow’s dreams will prosper. Infinite Possibility will be to digital experience design what Columbus’s voyage was to the New World. Buy this book: it is your field guide to the future of digital imagination.”
—Bob Rogers, founder, BRC Imagination Arts
“This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.”
—Gary Shapiro, President and CEO, Consumer Electronics Association
“If you think your company doesn’t need to worry about Virtuality, think again. You should be very worried. Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.”
—Chris Parker, Senior Vice President and CIO, LeasePlan Corporation
“I have always been amazed by how Joe Pine thinks. Here, with coauthor Kim Korn, he provides an entirely new lens to view—and experience—the world, guiding us beyond Reality to realms of infinite possibility.”
—Sonia Rhodes, Vice President, Customer Strategy, Sharp HealthCare
“The Experience Economy helped us construct our business model to create value with our virtual offerings. Now, Infinite Possibility provides a great tool to help us discover new areas to explore as Virtuality increasingly permeates Reality. Fulfilling our purpose ‘To create virtual worlds more meaningful than real life’ feels much less of a stretch than it did before!”
—Hilmar Veigar Pétursson, CEO, CCP (developer of EVE Online)
“Pine and Korn have brilliantly and cohesively mapped out the realms of the real and the virtual in a way that is both insightful and intuitive. This new multidimensional way of looking at the world and locating business opportunities will determine who will best seize the infinite possibility that still exists at the fringes of the real and the virtual.”
—Risto Nieminen, President and CEO, Veikkaus Oy (Finnish National Lottery)
About the Author
Top Customer Reviews
The remainder of the book focuses on how an innovative (and fairly complex) multiverse model can help business modelers leverage experience design techniques. Much of it is based on a very compelling "progression of economic value" framework the authors use to contextualize their arguments. Using various examples, the authors argue the various gradations of digitally infused experiences and how IT can enable different business models to augment reality.
The first chapter introduces their complex multiverse leveraging time, space, matter axes. Using time, space and matter axes, the authors constructs 8 octants (encompassing different "forms" of reality and virtuality) through a very dense discussion that is not very intuitive and a nomenclature that is quite confusing (as the authors point out, their mutliverse concept is not for light reading). Nevertheless, the discussions provides a novel and interesting way to frame "experiences". Specific examples help to orient the reader but this is a concept that probably needs a pull-out as you plough your way through the book.Read more ›
But for our kids, believe me, the virtual world is far more real than the real world. For them, the real world of brick-and-mortar schools is boring, unimaginative and for them increasingly irrelevant. And herein lies the problem. How can we make the real world more relevant, more meaningful, to them than their unreal (virtual) world? Simply, by embracing the latter and blending it with the former.
A new book by B. Joseph Pine II and Kim C. Korn, titled Infinite Possibility: Creating Customer Value on the Digital Frontier (BK Publishers: San Francisco, 2011), can help.
Pine takes a cue from Einstein, who redefined the relationship between time, space and matter. The real world, Pine observes, in his Figure 1.2 and Figure 1.3, has matter, has time and has space. The virtual world has none of those three. Yet increasingly, we are living in a digital virtual world. Digital technology makes possible vivid memorable experiences that the real world cannot truly rival. (Imagine sitting in a top tier seat, at Real Madrid's Camp Neu stadium, and watching tiny figures miles away dance around the field, with binoculars; now add a hand-held HDTV and watch them up large, up-close, with only the ambience of crowd noise to distract you from the virtual soccer field). Pine leads us systematically through several permutations and combinations of space/non space, matter/non-matter, and time/non-time, to create vivid new offerings based on digital technology.
Here is an example of an innovation that uses the virtual to make life much more real.Read more ›
Yes, this book is about "to boldly go where no man has gone before" or to quote Buzz Lightyear; "to infinity and beyond!" This is about creativity and product development along some very interesting development lines. The classic core development lines are space, time, matter. Infinite possibility adds non time, non space and non matter and thus creating a new universe for innovation. What "spaces" do you get if you start combining these development lines:
Once you have done that, the new world is full of possibilities. Which brings you into the world of Wii, Guitar Hero, Deus Ex, cyberpunk, Second Life, 3D printing, avatars, Layar, Bookbuzz (yes!), Walt Disney, LEGO, Organovo, personal fabrication, World Lense and Tom-Tom. And this is just the beginning!As a science fiction freak you can understand that I am very taken by the book and not that surprised by what is now possible.
Ian Geider, the presenter of the show, asked me if this is relevant to business. Because this does sound like science fiction. You bet!Read more ›
Most Recent Customer Reviews
I thoroughly enjoyed this book as it builds so well on ideas that have a history in the author's other works but also a relevance to thoughts that have occurred to too few people... Read morePublished on September 29, 2012 by Paul Houghton
Pine and Korn create and explain a framework in this book that really does help one to manage the infinite possibilities in digitally enhanced customer experiences. Read morePublished on April 30, 2012 by Paul N.
Pine and Korn have really moved the ball forward with this one. The model adds much-needed depth to the concept of virtual and real. Read morePublished on December 20, 2011 by Edward Castronova
This book is just so much theory written by a couple academics/consultants who have never really built and operated a successful website. I have. Read morePublished on December 5, 2011 by T. Zehrer
Digital methods and practices open whole new worlds of value that can be created for customers. Bestselling author Joe Pine and co-author Kim Korn provide a compelling framework... Read morePublished on August 16, 2011 by KevinC