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Infinite Possibility: Creating Customer Value on the Digital Frontier Hardcover – August 1, 2011
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“Using an ingenious combination of visual imagination and hard logic, Pine and Korn explore and map eight new largely undiscovered digital realms, ripe for development. They take us on a mesmerizing journey to new fields where tomorrow’s dreams will prosper. Infinite Possibility will be to digital experience design what Columbus’s voyage was to the New World. Buy this book: it is your field guide to the future of digital imagination.”
—Bob Rogers, founder, BRC Imagination Arts
“This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.”
—Gary Shapiro, President and CEO, Consumer Electronics Association
“If you think your company doesn’t need to worry about Virtuality, think again. You should be very worried. Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.”
—Chris Parker, Senior Vice President and CIO, LeasePlan Corporation
“I have always been amazed by how Joe Pine thinks. Here, with coauthor Kim Korn, he provides an entirely new lens to view—and experience—the world, guiding us beyond Reality to realms of infinite possibility.”
—Sonia Rhodes, Vice President, Customer Strategy, Sharp HealthCare
“The Experience Economy helped us construct our business model to create value with our virtual offerings. Now, Infinite Possibility provides a great tool to help us discover new areas to explore as Virtuality increasingly permeates Reality. Fulfilling our purpose ‘To create virtual worlds more meaningful than real life’ feels much less of a stretch than it did before!”
—Hilmar Veigar Pétursson, CEO, CCP (developer of EVE Online)
“Pine and Korn have brilliantly and cohesively mapped out the realms of the real and the virtual in a way that is both insightful and intuitive. This new multidimensional way of looking at the world and locating business opportunities will determine who will best seize the infinite possibility that still exists at the fringes of the real and the virtual.”
—Risto Nieminen, President and CEO, Veikkaus Oy (Finnish National Lottery)
About the Author
Pine and Gilmore are co-founders of Strategic Horizons LLP.
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Top Customer Reviews
If you ever had the desire or necessity to take your offering, business model or idea to the farthest reaches of consumer awareness and far into the next realms of the digital domain, this is a must book to have, to read, re-read and re-read again. You can not escape the reality that our world has changed. We, as consumers, will never revert back to a digital-less existence. Change has already happened and is happening everyday. "Infinite Possibilities" is the quintessential framework of the future of business. With each chapter, Joe and Kim take you further down the rabbit hole of possibilities.
- Kevin Clark, President and Founder, Content Evolution and CoEvolvingLabs
I gave it 2 stars because it may be of use the academics somewhere.
But for our kids, believe me, the virtual world is far more real than the real world. For them, the real world of brick-and-mortar schools is boring, unimaginative and for them increasingly irrelevant. And herein lies the problem. How can we make the real world more relevant, more meaningful, to them than their unreal (virtual) world? Simply, by embracing the latter and blending it with the former.
A new book by B. Joseph Pine II and Kim C. Korn, titled Infinite Possibility: Creating Customer Value on the Digital Frontier (BK Publishers: San Francisco, 2011), can help.
Pine takes a cue from Einstein, who redefined the relationship between time, space and matter. The real world, Pine observes, in his Figure 1.2 and Figure 1.3, has matter, has time and has space. The virtual world has none of those three. Yet increasingly, we are living in a digital virtual world. Digital technology makes possible vivid memorable experiences that the real world cannot truly rival. (Imagine sitting in a top tier seat, at Real Madrid's Camp Neu stadium, and watching tiny figures miles away dance around the field, with binoculars; now add a hand-held HDTV and watch them up large, up-close, with only the ambience of crowd noise to distract you from the virtual soccer field). Pine leads us systematically through several permutations and combinations of space/non space, matter/non-matter, and time/non-time, to create vivid new offerings based on digital technology.
Here is an example of an innovation that uses the virtual to make life much more real. Most videoconferencing technology requires extensive bandwidth, to stream live video. Some Boston entrepreneurs have created venuegen, software that replaces real video figures with avatars, based on photographs. ([...]) . The avatar `learns' to mimic the motions of the real figures participating in the videoconference. It gesticulates, moves, wriggles, and emphasizes. Avatars need a tiny fraction of the bandwidth that video streaming demands. The inventors got the idea from video games. An avatar can be more real, for participants, than a real fuzzy blurred and jerky video image.
Read "Infinite Possibility", then re-invent your offerings to explore and exploit the amazing new world of the virtual. It's time, innovator, to get real by getting far less real.