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The Ultimate Guide To Inflating Your Tradeshow Profits; How to Increase Branding, Recognition, Visibility, Customer Loyalty & Attract More Attention With BALLOONS! Paperback – June 21, 2012
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About the Author
Sandi Masori has been a balloon industry leader and educator since 1994. In 2010, Wanting to make her own business website get better results, Sandi started studying marketing, search engine optimization, social media and cross- channel marketing. After a few years of trying to juggle both identities, Sandi realized that she could combine both passions into one and serve her corporate clients best by using balloons as a marketing tool, along side the other tool in her marketing bag of tricks. Sandi currently lives in San Diego, Ca with her husband and children, where she runs Balloon Utopia and the Masori Group.
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Top customer reviews
Beeing seen is one thing BUT getting NOTICED is a whole other level! She then recommends some marketing ideas once you have captured the audience's attention. What a great combination.
This was something I really just never thought of, but now having read the book, it JUST MAKES TOTAL SENSE ! I'm so glad I bought the book! It's OBVIOUS you have been in the trenches and see something I have seen but never really noticed.
Thanks Sandi! Great Job!
Hopefully it leads to less dull and mundane booths at Chamber events and other small local shows, as well as the large ones, don't get me wrong!
Easy to read for the booth owner as well as the balloon artist!
As a potential booth manager trade show presenter you do need to read this, there are ideas that will blow you away!