Influence, New and Expanded: The Psychology of Persuasion

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Influence, New and Expanded: The Psychology of Persuasion Audible Audiobook – Unabridged

Robert B. Cialdini (Author, Narrator), HarperAudio (Publisher)

4.7 4,589 ratings

in Marketing & Consumer Behavior

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The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised, adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.

You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini's Principles of Persuasion:

Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity
Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Listening Length

20 hours and 43 minutes
Author

Robert B. Cialdini
Narrator

Robert B. Cialdini
Audible release date

May 4, 2021
Language

English
Publisher

HarperAudio
ASIN

B08RLT11Q3
Version

Unabridged
Program Type

Audiobook
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Product details

Listening Length	20 hours and 43 minutes
Author	Robert B. Cialdini
Narrator	Robert B. Cialdini
Audible.com Release Date	May 04, 2021
Publisher	HarperAudio
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B08RLT11Q3
Best Sellers Rank	#37 in Audible Books & Originals (See Top 100 in Audible Books & Originals) #1 in Business Management (Audible Books & Originals) #1 in Business Management (Books) #1 in Marketing & Consumer Behavior

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4.7 out of 5

4,589 global ratings

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Jeffry Scott Pichlik

Influenced by Influence

Reviewed in the United States on November 25, 2023

Verified Purchase

I liked how the author covered the many aspects of influence and used his own personal examples of when he has been “influenced” without objectively thinking before a purchase or major decision… proving we can all be manipulated at some point or other.

Also, this book gave me an answer I needed regarding my own usage of influence. Where I thought I should be marketing a series of my books to single mothers of boys, I now realize my real target is the men who have grown up in a single parent (mother) households and may not realize, like I myself hadn’t, that they are more than often living the Peter Pan syndrome… boys who don’t grow up to be actual MEN… in the most masculine sense of the word.

Purchase and immediately read this book. It will save you countless hours of wondering how you fell into doing things you never wanted to do.

6 people found this helpful

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Amazon Kunde

fantastic book

Reviewed in the United States on December 25, 2023

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It has great psychological explanations that you can use to increase social skills and improve your business. Recommend to anyone who wants to understand the human psyche

2 people found this helpful

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user-M581FA1

MUST READ!

Reviewed in the United States on December 22, 2023

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This book is life altering, I rarely leave reviews but i'm halfway through it and just awed. Must read for both personal and professional lives

Helpful

A Fantastic Book with Lot of Information. A must add to any professional development library!!!

Reviewed in the United States on May 4, 2023

Verified Purchase

This i really a fantastic book. I came across it by way of another book I was reading. There's great information on to influence as well as how we've all been influenced. There are all kinds of examples provided in the book, those from history as well as from the author's personal life experiences. My only issue with this book is there is lot of information and sometimes the chapters seem to drag on. Hence why I only gave 4 stars. I wish Amazon would implement the 1/2 star concept in it's customer review feature. In all honesty, the book deserves 4 1/2 stars. But overall, a must have for your library.

10 people found this helpful

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Kindle Customer

I highly recommend it

Reviewed in the United States on December 13, 2023

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I've read this book multiple times. Truly one of most life changing books out there. Can anyone recommend me more books like this one?

2 people found this helpful

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Peter R

Love this book

Reviewed in the United States on December 7, 2023

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This book gives a lot of insight about human psychology. Very valuable

3 people found this helpful

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Mateo F.

Great book!

Reviewed in the United States on November 14, 2023

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A must-have for everybody. I did already read this book years ago but it is always a good idea to read it again with the passing of time and gaining of experience. A great book!

4 people found this helpful

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Fadi CHAMI

amazing concepts coupled with real examples to simplify the understanding

Reviewed in the United States on October 6, 2023

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Examples are plenty and offer an arsenal of techniques that are useful for selling or for avoiding a purchase . Loved the addition of reader accounts to add value to the concepts

5 people found this helpful

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User

good quality and worth buying

Reviewed in Canada on October 18, 2023

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good quality and worth buying. See through the tricks of sales person

DMP

Super Recomendado

Reviewed in Mexico on September 21, 2023

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Apenas voy en la página 50 (como el 8-10% del libro) y te puedo decir que ya he adquirido bastantes conocimientos y valor. Creo que será un libro increíble y me servirá mucho para la vida y negocios. Lo recomiendo mucho.

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Amazon Customer

A valuable read

Reviewed in the United Kingdom on December 27, 2023

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Very easy reading about how we can and likely have been easily manipulated, but also gives us tricks and strategies to try and resist. Fascinating examples from history and modern times. Loved it

@Jenivi.journey

Awesome!

Reviewed in Germany on December 11, 2023

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A must read!

Rams

Book is in fresh printed condition

Reviewed in India on December 9, 2023

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It's a newely printed book

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Influence, New and Expanded: The Psychology of Persuasion Audible Audiobook – Unabridged

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