Here's what people are saying about the material in INFLUENCE: Science and Practice:
This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy. ROGER FISHER, Director, Harvard Negotiation Project, Co-author of Getting to Yes.
For marketers, it is among the most important books written in the last 10 years. JOURNAL OF MARKETING RESEARCH
The best sales tip I ever got was encouragement to read INFLUENCE by Dr. Robert Cialdini. It was so profound and insightful, I read it three times in a row. GREG RENKER, President, Guthy-Renker
It would be marvelous reading for students taking Social Psychology. DAVID MYERS, Hope College
The book is tremendously entertaining and very popular with students. It makes excellent reading for a Consumer Behavior or Advertising class. ALAN J. RESNIK, Portland State University
INFLUENCE should be required reading for all business majors. JOURNAL OF RETAILING
From the Publisher
Engaging writing style with amusing anecdotes.
Includes citations from both recent and classic research.
Describes how to resist unwanted influence attempts.
Well known and influential author speaks frequently on The Power of Ethical Influence to such organizations as IBM, the Mayo Clinic, and NATO.
NEW TO THIS EDITION:
New reports from readers illustrate how a principle has worked on or for them.
Additional examples from current events illustrate psychological research, such as holiday gift crazes for Beanie Babies, Furbies, and Pokemon; the Columbine High School shootings; and the FBI's decision to attack Branch Davidian headquarters in Waco, Texas.