- Paperback: 253 pages
- Publisher: HarperCollins Publishers; 3rd edition (October 1992)
- Language: English
- ISBN-10: 0673467511
- ISBN-13: 978-0673467515
- Product Dimensions: 9.2 x 6.1 x 0.5 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 9 customer reviews
- Amazon Best Sellers Rank: #1,847,410 in Books (See Top 100 in Books)
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Influence: Science and Practice 3rd Edition
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Top customer reviews
Good book for lay person though. Its entertaining and well orgainized.
One disappointment is that Cialdini's defense mechanisms are not terribly satisfying. He urges us to stop and think about our situation and if we feel we're being manipulated, we're probably right. I wanted a better defense than "Try not to be a sucker"-I already know that.
Cialdini provides all the "how-to's" any huckster wannabe could ever desire. Simultaneously, forewarned is forearmed. After reading this, you'll know most of the tricks of the trade for every sly dog and slippery weasel that ever padded a sale - from boyscouts to pollsters, car salesmen to politicians.
Along with "Doublespeak" and some of the books on hypnotic language patterns, this is an invaluable, enjoyable, readable reference for the average consumer and the serious "student" of persuasion alike. It even sheds light on the Heaven's Gate cult! What more could you want
If anyone knows a better book on the topic, send me mail.