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Influence: The Psychology of Persuasion, Revised Edition Paperback – December 26, 2006

4.6 out of 5 stars 5,693 ratings
Part of: Collins Business Essentials (15 Books)

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Frequently bought together

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Editorial Reviews

Review

"For marketers, this book is among the most important books written in the last ten years." (Journal of Marketing Research)

Influence should be required reading for all business majors. (Journal of Retailing)

This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)

The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)

From the Back Cover

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


Product details

  • Item Weight : 9.8 ounces
  • Paperback : 336 pages
  • ISBN-10 : 006124189X
  • ISBN-13 : 978-0061241895
  • Dimensions : 5.31 x 0.84 x 8 inches
  • Publisher : Harper Business; Revised edition (December 26, 2006)
  • Language: : English
  • Customer Reviews:
    4.6 out of 5 stars 5,693 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
5,693 global ratings
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Top reviews from the United States

Reviewed in the United States on December 27, 2016
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740 people found this helpful
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Reviewed in the United States on February 19, 2018
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213 people found this helpful
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Reviewed in the United States on November 22, 2017
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97 people found this helpful
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Reviewed in the United States on May 16, 2019
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Top reviews from other countries

Stiven Skyrah
5.0 out of 5 stars If you haven't read it, then you should.
Reviewed in the United Kingdom on March 3, 2018
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98 people found this helpful
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jay321
3.0 out of 5 stars Not persuasively good
Reviewed in the United Kingdom on June 1, 2018
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50 people found this helpful
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Sue Cartwright
5.0 out of 5 stars An invaluable series of lessons to be learned about self awareness
Reviewed in the United Kingdom on November 12, 2018
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12 people found this helpful
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Nitin Sachdeva
2.0 out of 5 stars Poor paper quality
Reviewed in India on January 23, 2018
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46 people found this helpful
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Yash E
1.0 out of 5 stars Despicable Print Quality. Great book. Don't bother buying here!
Reviewed in India on July 11, 2018
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35 people found this helpful
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