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Influence: The Psychology of Persuasion, Revised Edition Paperback – December 26, 2006

4.6 out of 5 stars 7,937 ratings
Part of: Collins Business Essentials (15 Books)

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Editorial Reviews

Review

“This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” -- Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife


“Prepare to be dazzled. Bob Cialdini is the godfather of in?uence, and the original version of this book is already a classic. Whether you’re trying to in?uence or understand how others in?uence you, this book will show you how.” -- Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst

“If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” -- Angela Duckworth, author of Grit and founder and CEO of Character Lab

“Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn ?rst edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” -- Betsy Levy Paluck, professor of psychology and public affairs,  deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University

Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral ?nance.” -- Barry Ritholtz, chairman and chief investment of?cer of Ritholtz Wealth Management

“The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” -- Joe Polish, founder of Genius Network

“The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” -- Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast

Influence is a modern business classic that has profoundly shaped the ?elds of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” -- Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business

“Cialdini has made a classic even better. This updated edition of Influence af?rms its place as one of the most important books on business and behavior of the last ?fty years. The new additions are terri?c.”
-- Daniel H. Pink, author of When, Drive, and To Sell Is Human

"Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. Your knowledge base is simply incomplete without it." -- Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference

From the Back Cover

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


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Product details

  • ASIN : 006124189X
  • Publisher : Harper Business; Revised edition (December 26, 2006)
  • Language : English
  • Paperback : 336 pages
  • ISBN-10 : 9780061241895
  • Item Weight : 9.8 ounces
  • Dimensions : 5.31 x 0.84 x 8 inches
  • Customer Reviews:
    4.6 out of 5 stars 7,937 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
7,937 global ratings
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Top reviews from the United States

Reviewed in the United States on December 27, 2016
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Reviewed in the United States on February 19, 2018
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Reviewed in the United States on November 22, 2017
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Reviewed in the United States on May 16, 2019
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Top reviews from other countries

Stiven Skyrah
5.0 out of 5 stars If you haven't read it, then you should.
Reviewed in the United Kingdom on March 3, 2018
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113 people found this helpful
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jay321
3.0 out of 5 stars Not persuasively good
Reviewed in the United Kingdom on June 1, 2018
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57 people found this helpful
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Sue Cartwright
5.0 out of 5 stars An invaluable series of lessons to be learned about self awareness
Reviewed in the United Kingdom on November 12, 2018
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12 people found this helpful
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Nitin Sachdeva
2.0 out of 5 stars Poor paper quality
Reviewed in India on January 23, 2018
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55 people found this helpful
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Yash E
1.0 out of 5 stars Despicable Print Quality. Great book. Don't bother buying here!
Reviewed in India on July 11, 2018
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42 people found this helpful
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