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Influence: The Psychology of Persuasion, Revised Edition Paperback – December 26, 2006

4.6 out of 5 stars 3,444 ratings

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Frequently bought together

  • Influence: The Psychology of Persuasion, Revised Edition
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  • Getting to Yes: Negotiating Agreement Without Giving In
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Editorial Reviews

Review

For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)

Influence should be required reading for all business majors. (Journal of Retailing)

This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)

The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)

From the Inside Flap

Influence, the classic book on persuasion, explains the psychology of why people say yes--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

--Journal of Mariketing Research

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4.6 out of 5 stars
4.6 out of 5
3,444 customer ratings
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Reviewed in the United States on December 27, 2016
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669 people found this helpful
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Reviewed in the United States on February 19, 2018
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Reviewed in the United States on November 22, 2017
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Top international reviews

Stiven Skyrah
5.0 out of 5 stars If you haven't read it, then you should.
Reviewed in the United Kingdom on March 3, 2018
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jay321
3.0 out of 5 stars Not persuasively good
Reviewed in the United Kingdom on June 1, 2018
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Sue Cartwright
5.0 out of 5 stars An invaluable series of lessons to be learned about self awareness
Reviewed in the United Kingdom on November 12, 2018
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Nitin Sachdeva
2.0 out of 5 stars Poor paper quality
Reviewed in India on January 23, 2018
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Yash E
1.0 out of 5 stars Despicable Print Quality. Great book. Don't bother buying here!
Reviewed in India on July 11, 2018
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Jeremy Prior
3.0 out of 5 stars Hard going
Reviewed in the United Kingdom on May 28, 2014
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Luke It Or Not
4.0 out of 5 stars Never trust a marketeer
Reviewed in the United Kingdom on January 26, 2016
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Daniel Davinci
5.0 out of 5 stars Great for Sales!
Reviewed in the United Kingdom on December 13, 2018
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Mash
4.0 out of 5 stars An education in compliance tactics
Reviewed in the United Kingdom on April 15, 2016
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Kamaljeet
3.0 out of 5 stars like many, based on loads of reviews I read ...
Reviewed in the United Kingdom on December 16, 2016
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Reece
5.0 out of 5 stars Classic on understanding how the brain works
Reviewed in the United Kingdom on September 28, 2013
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Ammon Johns
5.0 out of 5 stars Immensely Practical and Pre-eminent
Reviewed in the United Kingdom on July 14, 2016
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tKing
5.0 out of 5 stars Cycle of Influence
Reviewed in the United Kingdom on August 12, 2013
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Zabi
3.0 out of 5 stars Not as the title suggests
Reviewed in the United Kingdom on May 9, 2020
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Hercules
4.0 out of 5 stars Great in-depth book!
Reviewed in the United Kingdom on October 15, 2019
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