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"In an age when a big idea can be launched -- and a big industry shaken up -- with nothing more than a laptop, The Influencer Economy offers a blueprint for how to do it. If you want to understand the way the world works now, this is a must read." - Willie Geist, host NBC's TODAY and MSNBC's Morning Joe
"Millions have sought their big break online. Ryan Williams has hunted down the few who succeeded, and distilled their inspiring stories into lessons that we can all put to use. It's an engaging, actionable read for anyone looking to gain fans, followers, or customers in the digital age." - Adam Grant, Wharton professor and NewYork Times bestselling author of ORIGINALS and GIVE AND TAKE
"Full of actionable insights, this book is pure gold for anyone wanting to make it in the Influencer Economy." - Nir Eyal, author of "Hooked: How to Build Habit-Forming Products "If you've ever thought about monetizing your passion, Ryan Williams delivers an insiders guide to prospering from the Influencer Economy." - Jay Samit, bestselling author ofDisruptYou! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
Just wrapped up this book. Loved it. I've read a lot of business books over the years and consume hours of content a day. I additionally run my own business and I am always looking for ways to grow my business and get creative with how I do so. This book shared with me something I never thought about before, using one platform as a prototype or minimum viable product (mvp) which will lead to another. The case Ryan uses is he started a podcast which led to the book. Genius. If he never did the one project, and just started using one platform instead of trying to perfection his messaging he wouldn't have grown into the next medium.
I've thought to myself while reading this, what could I implement, because if we just consume information that's only half the battle. We create a lot of content ourselves (video + blog content), I'm mapping out platforms we can use to prototype our content. Facebook Live to get questions, then develop deeper in blog or maybe create a blog post and allow responses that we then dive deeper into. The concept of this is great and really has my head spinning.
The Influencer Economy is an easy read that is loaded with material that is easy to understand from both the author and what seems like hundreds of use cases from other business folks. He guides us through the stories of people we have heard of and their experience in create communities, raving fans and turning that into a business. I Love This Book!!!
There are so many books that have one or two good nuggets you have to dig for in hundreds of pages. Not so for The Influencer Economy. Here’s the 3 reasons I’d highly recommend adding this to the front of your "To Read" List.
First, the content: Ryan actually makes it enjoyable to read and learn the DNA of real influencers with his accounts of talking with dozens of incredible people that were some of the original online influencers. The stories are entertaining and kept me interested while I learned from them.
Second, The Structure. Have you ever read a book and wondered where the author was going with this only to never find out? I was so glad this book was not like that. The way the book was structured is how all business book should be structured. It was complete with core lessons to learn from influencers who’ve done it and points of action to implement exactly what he’s teaching. It made it not only easy to read but easy to go back and reference.
Third, The Author: It's easy to tell someone to do something but Ryan backs it up with his own experiences. I really appreciated the candidness of his stories about failure and success. He doesn't suggest anything he hasn't already done and takes the reader through his journey of starting a podcast to demonstrate that.
If you’re just interested in the topic of influence or want to be an influencer yourself, make this book your manual!
Ryan William’s book, “The Influencer Economy – How to Launch Your Idea, Share It with the World and Thrive in the Digital Age” is chock-full of ideas, principles, and strategies drawn from the many successful entrepreneurs/influencers such as Seth Godin, James Altutcher, Tim Ferris and many others. I found the lessons from both the luminaries as well as Ryan’s personal story hugely engaging along with the suggested practical and concrete actions that the reader could take. As well as the meaty content, I also appreciated the encouraging and empowering tone of the book - for us to back our dreams and aspirations and launch, share and thrive!
A great read for anyone looking to launch a product OR a marketing campaign. Basically, if you're in business, you can benefit from this book. Ryan does a great job explaining how success stories REALLY happen. It's a great read for leadership and management as well.
A side note: I happened to catch Ryan speak before this book was published and one of the clever things he did pre-book launch was crowd-source the editing for the book. People who wanted to get involved would be likely supporters. Very clever. Plus, he's a great speaker.
Ryan William's work was recommended to me by a colleague and I can't tell you how thankful I am for it. Ryan shares the detailed stories of some of today's top "influencers" and creators. And if that was not enough, he pulls out the biggest takeaways from their experiences, and provides you with a clear, precise roadmap of how to replicate their success for yourself in your own unique manner (no matter what market your in)! Not only was the book entertaining, but it provided me with a number of key frameworks for launching my would business in the current digital economy.
The Influencer Economy delivers an actionable business framework for launching your work in the modern internet age. I had the chance of seeing Ryan speak on his book tour in New York City, and it was remarkable how easy to understand his 3 step launch process. Launch, Share, Thrive are the 3 cornerstones for anyone gaining influence in their business fields or areas of passion. This is well-worth reading for anyone interested in digital business and online marketing culture.
Ryan Williams delivers the modern action and lesson guide for launching a digital business or product. Whether your have your own company, work on a passion project in your free time, or work at a big company in marketing or sales - this book shares Ryan's years of knowledge on subject of gaining influence with your ideas.
I saw Ryan speak in Durham, North Carolina on his book tour and he shared his three steps 1) Launch 2) Share 3) Thrive to a packed house of startup founders. The book is not only practical in its business framework but Ryan's experience as a stand-up comedian comes through in the stories and anecdotes he tells about the modern day "influencers" in our economy.