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"In an age when a big idea can be launched -- and a big industry shaken up -- with nothing more than a laptop, The Influencer Economy offers a blueprint for how to do it. If you want to understand the way the world works now, this is a must read." - Willie Geist, host NBC's TODAY and MSNBC's Morning Joe
"Full of actionable insights, this book is pure gold for anyone wanting to make it in the Influencer Economy."
- Nir Eyal, author of "Hooked: How to Build Habit-Forming Products
"Millions have sought their big break online. Ryan Williams has hunted down the few who succeeded, and distilled their inspiring stories into lessons that we can all put to use. It's an engaging, actionable read for anyone looking to gain fans, followers, or customers in the digital age." - Adam Grant, Wharton professor and NewYork Times bestselling author of ORIGINALS and GIVE AND TAKE
"If you've ever thought about monetizing your passion, Ryan Williams delivers an insiders guide to prospering from the Influencer Economy." - Jay Samit, bestselling author ofDisruptYou! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
Just wrapped up this book. Loved it. I've read a lot of business books over the years and consume hours of content a day. I additionally run my own business and I am always looking for ways to grow my business and get creative with how I do so. This book shared with me something I never thought about before, using one platform as a prototype or minimum viable product (mvp) which will lead to another. The case Ryan uses is he started a podcast which led to the book. Genius. If he never did the one project, and just started using one platform instead of trying to perfection his messaging he wouldn't have grown into the next medium.
I've thought to myself while reading this, what could I implement, because if we just consume information that's only half the battle. We create a lot of content ourselves (video + blog content), I'm mapping out platforms we can use to prototype our content. Facebook Live to get questions, then develop deeper in blog or maybe create a blog post and allow responses that we then dive deeper into. The concept of this is great and really has my head spinning.
The Influencer Economy is an easy read that is loaded with material that is easy to understand from both the author and what seems like hundreds of use cases from other business folks. He guides us through the stories of people we have heard of and their experience in create communities, raving fans and turning that into a business. I Love This Book!!!
There are so many books that have one or two good nuggets you have to dig for in hundreds of pages. Not so for The Influencer Economy. Here’s the 3 reasons I’d highly recommend adding this to the front of your "To Read" List.
First, the content: Ryan actually makes it enjoyable to read and learn the DNA of real influencers with his accounts of talking with dozens of incredible people that were some of the original online influencers. The stories are entertaining and kept me interested while I learned from them.
Second, The Structure. Have you ever read a book and wondered where the author was going with this only to never find out? I was so glad this book was not like that. The way the book was structured is how all business book should be structured. It was complete with core lessons to learn from influencers who’ve done it and points of action to implement exactly what he’s teaching. It made it not only easy to read but easy to go back and reference.
Third, The Author: It's easy to tell someone to do something but Ryan backs it up with his own experiences. I really appreciated the candidness of his stories about failure and success. He doesn't suggest anything he hasn't already done and takes the reader through his journey of starting a podcast to demonstrate that.
If you’re just interested in the topic of influence or want to be an influencer yourself, make this book your manual!
Ryan William’s book, “The Influencer Economy – How to Launch Your Idea, Share It with the World and Thrive in the Digital Age” is chock-full of ideas, principles, and strategies drawn from the many successful entrepreneurs/influencers such as Seth Godin, James Altutcher, Tim Ferris and many others. I found the lessons from both the luminaries as well as Ryan’s personal story hugely engaging along with the suggested practical and concrete actions that the reader could take. As well as the meaty content, I also appreciated the encouraging and empowering tone of the book - for us to back our dreams and aspirations and launch, share and thrive!
I'm someone that has routinely made the same mistakes throughout my career, particularly with respect to launching my "side projects" or "pipe dreams." In particular, I was always worried about making sure I had everything exactly perfect before getting started. Worst of all, I worried constantly about how others would react once I got started... and eventually, after spinning my wheels and not making any real progress, I'd let the idea slip away.
The Influencer Economy is exactly the kick in the pants I've been looking for. It succeeds where other "you can do it!" motivational books have failed me in the past thanks to it's practical, tactical, and straightforward advice. Moreover, when it comes to the digital age, we are all being forced to become our own personal brand, where we can't rely on just a single, long term gig to always be there. Instead, we need to prepare for an uncertain future by hedging our bets, and creating a foundation where we always have out networks to leverage as an "influencer," regardless of how big or small that foundation is.
Essentially... this book helped me GET STARTED ALREADY. Now is the time.
In order to thrive in the digital age you need this book and to understand the 10 key principles that are the building blocks of the Influencer Economy. Ryan understands social influencers better than anyone from his many interviews with creators, writers, entrepreneurs launching big ideas online. I really enjoyed this read and recommend it to anyone looking to learn how to breakthrough with a successful business idea online.
A great read for anyone looking to launch a product OR a marketing campaign. Basically, if you're in business, you can benefit from this book. Ryan does a great job explaining how success stories REALLY happen. It's a great read for leadership and management as well.
A side note: I happened to catch Ryan speak before this book was published and one of the clever things he did pre-book launch was crowd-source the editing for the book. People who wanted to get involved would be likely supporters. Very clever. Plus, he's a great speaker.