- Paperback: 276 pages
- Publisher: Ryno Lab; 1 edition (June 18, 2016)
- Language: English
- ISBN-10: 0996077111
- ISBN-13: 978-0996077118
- Product Dimensions: 5.5 x 0.7 x 8.5 inches
- Shipping Weight: 14.9 ounces (View shipping rates and policies)
- Average Customer Review: 134 customer reviews
- Amazon Best Sellers Rank: #213,908 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The Influencer Economy: How to Launch Your Idea, Share It with the World, and Thrive in the Digital Age 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
Frequently bought together
Customers who bought this item also bought
- Adam Grant, Wharton professor and NewYork Times bestselling author of ORIGINALS and GIVE AND TAKE
"In an age when a big idea can be launched -- and a big industry shaken up -- with nothing more than a laptop, The Influencer Economy offers a blueprint for how to do it. If you want to understand the way the world works now, this is a must read."
- Willie Geist, host NBC's TODAY and MSNBC's Morning Joe
- Nir Eyal, author of "Hooked: How to Build Habit-Forming Products
"If you've ever thought about monetizing your passion, Ryan Williams delivers an insiders guide to prospering from the Influencer Economy."
- Jay Samit, bestselling author of DisruptYou! Master Personal Transformation, Seize Opportunity, and Thrive in theEra of Endless Innovation
Try the Kindle edition and experience these great reading features:
134 customer reviews
Review this product
Showing 1-5 of 134 reviews
There was a problem filtering reviews right now. Please try again later.
Most business books could be condensed to a pamphlet or brochure, and you have to suffer through 200 pages of repetition or convoluted writing. Often times the advice is forehead-slappingly obvious or goes missing amidst reams of theory and case studies of very large, well-funded entities. The Influencer Economy pulls off a neat trick of being full of actionable, practical advice in between entertaining stories about approachable people and their success. The writing is clear and succinct and the advice supported by the examples.
I think anyone thinking about starting or growing their business, creating a fun side project, or getting their creative output in the world will benefit from this book, and will find themselves able to promote their own work in a positive, additive way.
Books that are written by authors who walk the talk and talk the walk are ones I pay close attention to. This is that kind of book.
The author, Ryan Williams, through his own personal experience as a successful Podcaster, working at startups DigiSynd, Machinima, and even a stand-up comedian, interjects a lot of interesting anecdotes few could replicate. He's even found a way to carefully organize these sections into a launch-share-thrive framework - these same three steps necessary for success in the influencer economy.
This book focuses on the inspiring stories of more than a dozen people who turned their passions into profitable digital empires, however, you don't have to be the world's next YouTube sensation to benefit from the lessons and tactics contained in each chapter. Some of the main themes I took away:
- Get your idea out to the world
- You won’t know how your ideas are perceived until you put them out there in front of people.
- The journey is just as important as the end result.
- Start creating and stop getting hung up in the details, like worrying about what people think.
- Be an early adopter of technology.
You don't have to read the book in succession, necessarily - I know I didn't. When I see Chapter called, "Capture Lightning in a Bottle" I couldn't resist heading over to Chapter 7, my favorite. And I was pleased to discover the author even lays out the action steps for writing a self-published book. So if you're like me and it's on your bucket list, then you'll appreciate how he's mapped it out the process in detail.
First, the content: Ryan actually makes it enjoyable to read and learn the DNA of real influencers with his accounts of talking with dozens of incredible people that were some of the original online influencers. The stories are entertaining and kept me interested while I learned from them.
Second, The Structure. Have you ever read a book and wondered where the author was going with this only to never find out? I was so glad this book was not like that. The way the book was structured is how all business book should be structured. It was complete with core lessons to learn from influencers who’ve done it and points of action to implement exactly what he’s teaching. It made it not only easy to read but easy to go back and reference.
Third, The Author: It's easy to tell someone to do something but Ryan backs it up with his own experiences. I really appreciated the candidness of his stories about failure and success. He doesn't suggest anything he hasn't already done and takes the reader through his journey of starting a podcast to demonstrate that.
If you’re just interested in the topic of influence or want to be an influencer yourself, make this book your manual!
The Influencer Economy is exactly the kick in the pants I've been looking for. It succeeds where other "you can do it!" motivational books have failed me in the past thanks to it's practical, tactical, and straightforward advice. Moreover, when it comes to the digital age, we are all being forced to become our own personal brand, where we can't rely on just a single, long term gig to always be there. Instead, we need to prepare for an uncertain future by hedging our bets, and creating a foundation where we always have out networks to leverage as an "influencer," regardless of how big or small that foundation is.
Essentially... this book helped me GET STARTED ALREADY. Now is the time.
The Influencer Economy, I suck at marketing less. The book is told in an engaging conversational style and full of fun anecdotes, but it distills them down into concrete and actionable lessons. This isn't some slick get-rick-quick book, it's about organically building and connecting with your audience, which is infinitely more valuable.