Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The Influencer Economy: How to Launch Your Idea, Share It with the World, and Thrive in the Digital Age Paperback – June 18, 2016
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently bought together
Customers who bought this item also bought
- Adam Grant, Wharton professor and NewYork Times bestselling author of ORIGINALS and GIVE AND TAKE
"In an age when a big idea can be launched -- and a big industry shaken up -- with nothing more than a laptop, The Influencer Economy offers a blueprint for how to do it. If you want to understand the way the world works now, this is a must read."
- Willie Geist, host NBC's TODAY and MSNBC's Morning Joe
- Nir Eyal, author of "Hooked: How to Build Habit-Forming Products
"If you've ever thought about monetizing your passion, Ryan Williams delivers an insiders guide to prospering from the Influencer Economy."
- Jay Samit, bestselling author of DisruptYou! Master Personal Transformation, Seize Opportunity, and Thrive in theEra of Endless Innovation
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
I've thought to myself while reading this, what could I implement, because if we just consume information that's only half the battle. We create a lot of content ourselves (video + blog content), I'm mapping out platforms we can use to prototype our content. Facebook Live to get questions, then develop deeper in blog or maybe create a blog post and allow responses that we then dive deeper into. The concept of this is great and really has my head spinning.
The Influencer Economy is an easy read that is loaded with material that is easy to understand from both the author and what seems like hundreds of use cases from other business folks. He guides us through the stories of people we have heard of and their experience in create communities, raving fans and turning that into a business. I Love This Book!!!
First, the content: Ryan actually makes it enjoyable to read and learn the DNA of real influencers with his accounts of talking with dozens of incredible people that were some of the original online influencers. The stories are entertaining and kept me interested while I learned from them.
Second, The Structure. Have you ever read a book and wondered where the author was going with this only to never find out? I was so glad this book was not like that. The way the book was structured is how all business book should be structured. It was complete with core lessons to learn from influencers who’ve done it and points of action to implement exactly what he’s teaching. It made it not only easy to read but easy to go back and reference.
Third, The Author: It's easy to tell someone to do something but Ryan backs it up with his own experiences. I really appreciated the candidness of his stories about failure and success. He doesn't suggest anything he hasn't already done and takes the reader through his journey of starting a podcast to demonstrate that.
If you’re just interested in the topic of influence or want to be an influencer yourself, make this book your manual!
I found the lessons from both the luminaries as well as Ryan’s personal story hugely engaging along with the suggested practical and concrete actions that the reader could take. As well as the meaty content, I also appreciated the encouraging and empowering tone of the book - for us to back our dreams and aspirations and launch, share and thrive!
The Influencer Economy is exactly the kick in the pants I've been looking for. It succeeds where other "you can do it!" motivational books have failed me in the past thanks to it's practical, tactical, and straightforward advice. Moreover, when it comes to the digital age, we are all being forced to become our own personal brand, where we can't rely on just a single, long term gig to always be there. Instead, we need to prepare for an uncertain future by hedging our bets, and creating a foundation where we always have out networks to leverage as an "influencer," regardless of how big or small that foundation is.
Essentially... this book helped me GET STARTED ALREADY. Now is the time.
A side note: I happened to catch Ryan speak before this book was published and one of the clever things he did pre-book launch was crowd-source the editing for the book. People who wanted to get involved would be likely supporters. Very clever. Plus, he's a great speaker.