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Influencer Marketing For Dummies Paperback – December 4, 2015
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From the Back Cover
- Find influencers: it's not just a numbers game or a "who's who" of social media
- Engage with influencers once you've found them
- Recognize the best practices of influencer marketing and outreach
The easy way to get "in" with influencer marketing
Want to market to those who rock social media in order to grow your brand? With the help of this soup-to-nuts guide, you'll discover how to launch a successful influencer marketing campaign, engage with influencers in an effective way, connect with customers, and encourage organic and authentic sharing about your brand.
- Get a lay of the land find out how getting sponsored content from influential online personalities can grow your brandand your bottom line
- And the award for best influencer goes to discover why it's almost always a safe bet to start with female influencersafter all, they rule household, social media, and social trends
- The new rules of engagement approach influencers with irresistible offers, enter into mutually agreeable relationships, ensure great results, and compensate influencers the right way
- Find your niche find influencers in every corner of the Internet, from popular bloggers and Instagrammers to trendy Twitterers and Facebookersand everyone in between
Open the book and find:
- What influencer marketing is and how it can help your business
- How to work with influencers on any social media platform like a pro
- What you need to know about hiring a social influencer agency
- The six "secrets" to influencer marketing success
- Case studies that showcase influencer marketing done right
- How to avoid common mistakes
About the Author
Kristy Sammis is Founder and Chief Innovation Officer of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online. Cat Lincoln is Founder and CEO of Clever Girls. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in-demand speaker, presenting on social media strategy and leadership. Stefania Pomponi is Founder, President, and Chief Evangelist of Clever Girls. Stefania has been responsible for leading sales/business development, inking key partnerships, and leading corporate communications and PR efforts.
Top customer reviews
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This is formatted similar to other "for dummies" and has the typical comics at the beginings, and the format is familiar. This was easy to pick up one chapter and read it as needed.
I would recommend this to anyone needing more information about marketing.
So I ended up taking more time to read this book which goes through many angles: what it is, how to use, how to become one, where it is effective, etc. It isn't the end-all book on the topic but if you want to learn about it, this book is a good start. Clear language with not a lot of fat in the text, it can read by anymore to learn more about this tool of marketing.
1. Our company isn't a PR firm, we aren't "famous" and we don't have blog fame. I don't know what this is in reference to.
2. The Vine reviewers have nothing to do with us (I think it's done thru Amazon?) and aren't given free books for favorable reviews. That would be silly. Plenty of Vine reviewers leave scathing reviews.
3. The book is not about helping people build their own influence, and doesn't purport to be. That's a totally separate subject matter. It's frustrating to be dinged by a reader bc we didn't write about what she mistakenly expected.
4. Pretty sure she didn't actually read any of the book anyway. Her comments about paying for favorable reviews is entirely antithetical to the entire book (seriously!) and literally EVERYTHING we write about is how companies should NOT use "spin" bc it doesn't work. So...
The authors pretend that with a new descriptor “influencer marketing – which is not original with them – “brings together age-old cncepts but gives them a modern social media twist “. Hyperbolic? You bet. But, still, there’s some truth to it.
“Center of influence” marketing is different today. The neighborhood clubs, the local banker and doctor, the fraternal and social organizations aren’t as important today. No, the reigning power is social media.
And it is in describing ways to enlist social media as an aid to your marketing that the authors do very, very well.
I’m an old marketing guy. I am also an old techie guy. Still, I don’t pretend to understand the appeal of all the various social media platforms, such as Pinterest. The authors (six of them!) did an excellent job of showing me how and why I should use Pinterest. Nice work!
They cover major social platforms and how to approach and make allies of bloggers and others.
The authors claim their book is intended as a reference and that you can dip in as required.
This is true. But I strongly suggest that you read this book cover to cover.
It’s that good, that informative.
A definitive keeper (until it is obsolesced).
Influencer Marketing for Dummies is what all good Dummies books are. It is an overview of the topic that allows someone like me, who knows little to nothing on the subject, to be able to develop an understanding. My field is Library and Information Science, so influencer marketing is an important idea to understand, though it is not an idea limited to my field.
The book describes what influencer marketing is, is not, and who utilizes it and how they do it best. If you are dealing with social media marketing strategies, this is a very good book to have in your library. I have not read cover to cover, but am using it as a reference tool and will probably want to finish all of it. So far, I have mainly been in the what it is, and who does it chapters, as well as the chapters on social media influencers like Pinterest, Facebook, and Twitter. However, there is a lot more to the book than what I have read so far. For the record, since this is my first introduction to the topic, I do not have anything to compare it to. I know that, but for my purposes, this works and works well.