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Influencer Marketing For Dummies Paperback – December 14, 2015

4.4 out of 5 stars 13 customer reviews

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From the Back Cover

Learn to:

  • Find influencers: it's not just a numbers game or a "who's who" of social media
  • Engage with influencers once you've found them
  • Recognize the best practices of influencer marketing and outreach

The easy way to get "in" with influencer marketing

Want to market to those who rock social media in order to grow your brand? With the help of this soup-to-nuts guide, you'll discover how to launch a successful influencer marketing campaign, engage with influencers in an effective way, connect with customers, and encourage organic and authentic sharing about your brand.

  • Get a lay of the land — find out how getting sponsored content from influential online personalities can grow your brand—and your bottom line
  • And the award for best influencer goes to — discover why it's almost always a safe bet to start with female influencers—after all, they rule household, social media, and social trends
  • The new rules of engagement — approach influencers with irresistible offers, enter into mutually agreeable relationships, ensure great results, and compensate influencers the right way
  • Find your niche — find influencers in every corner of the Internet, from popular bloggers and Instagrammers to trendy Twitterers and Facebookers—and everyone in between

Open the book and find:

  • What influencer marketing is and how it can help your business
  • How to work with influencers on any social media platform like a pro
  • What you need to know about hiring a social influencer agency
  • The six "secrets" to influencer marketing success
  • Case studies that showcase influencer marketing done right
  • How to avoid common mistakes

About the Author

Kristy Sammis is Founder and Chief Innovation Officer of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online. Cat Lincoln is Founder and CEO of Clever Girls. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in-demand speaker, presenting on social media strategy and leadership. Stefania Pomponi is Founder, President, and Chief Evangelist of Clever Girls. Stefania has been responsible for leading sales/business development, inking key partnerships, and leading corporate communications and PR efforts.

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Product Details

  • Series: For Dummies
  • Paperback: 312 pages
  • Publisher: For Dummies; 1 edition (December 14, 2015)
  • Language: English
  • ISBN-10: 1119114098
  • ISBN-13: 978-1119114093
  • Product Dimensions: 7.4 x 0.6 x 9.3 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,323,117 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Vine Customer Review of Free Product ( What's this? )
I've owned a few "For Dummies" books over the years and I've come to really enjoy the format. A lot of marketing books nowadays are full of fluff, especially if the author is well known for their marketing techniques. I hate when I feel like I'm being sold the techniques in the book rather that just being able to read about different approaches. Influencer Marketing for Dummies was a nice break from reading text heavy marketing books. That being said, I don't think this is the only book you should study when wanting to learn more in this genre, as it's obviously not a tell-all.
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Format: Paperback
Of course we don't expect all positive reviews, but I want to respond to Desdemona's comments (because we care!):

1. Our company isn't a PR firm, we aren't "famous" and we don't have blog fame. I don't know what this is in reference to.

2. The Vine reviewers have nothing to do with us (I think it's done thru Amazon?) and aren't given free books for favorable reviews. That would be silly. Plenty of Vine reviewers leave scathing reviews.

3. The book is not about helping people build their own influence, and doesn't purport to be. That's a totally separate subject matter. It's frustrating to be dinged by a reader bc we didn't write about what she mistakenly expected.

4. Pretty sure she didn't actually read any of the book anyway. Her comments about paying for favorable reviews is entirely antithetical to the entire book (seriously!) and literally EVERYTHING we write about is how companies should NOT use "spin" bc it doesn't work. So...
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
I thought that Kristy Sammis's "Influencer Marketing for Dummies" was going to be a quick read because usually the "For Dummies" line are quick reads due to the streamlined nature of the format. It is why I love this line. Yet, it took me a bit longer to get through this book simply because it had a lot of good info regarding this evolving area of marketing. Part of me would love to dismiss social media but it is here for awhile so marketing is part of it. Sometimes I'll get on twitter and wonder why there are certain people always on the landing page. It is influencers or people who want to be influencers and there is a whole market that wants to be influenced.

So I ended up taking more time to read this book which goes through many angles: what it is, how to use, how to become one, where it is effective, etc. It isn't the end-all book on the topic but if you want to learn about it, this book is a good start. Clear language with not a lot of fat in the text, it can read by anymore to learn more about this tool of marketing.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
I felt that this book was well written and would apply to a large audience, from those seeking to know more about influencers to those who are more seasoned. The layout of the book and well constructed table of contents makes it easy to go back and find specific topics. I will keep this book around for years to come as a reference manual. The reason I only gave this book 4 stars is because I felt the book was too biased. Much of the book is focused on using female influencers, almost exclusively. While I get the books supporting information about the role women play in social media and the Internet, I still feel that men can play a vital role as influencers and wish more time was spent covering the unique aspects of the male influencers.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
The names of these books are unfortunate because it almost makes it look like something you shouldn't read. But I have read about a half dozen on different subjects and they always end up blowing me away with how thorough they are. My wife read this one too because she does marketing for a living and she is loving it. She has already started using a few of the principles at work. She does a lot of B2B marketing and internal and it's just as important to have influencers advocating for your material in that environment as it is when dealing direct to a consumer.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
Back in the day, the used to suggest that marketers of all kinds expend considerable effort in identifying, connecting with and spreading their message through “centers of influence” and “opinion makers” in the community. These would range from local doctors to the presidents of garden clubs and neighborhood boosters.

The authors pretend that with a new descriptor “influencer marketing – which is not original with them – “brings together age-old cncepts but gives them a modern social media twist “. Hyperbolic? You bet. But, still, there’s some truth to it.

“Center of influence” marketing is different today. The neighborhood clubs, the local banker and doctor, the fraternal and social organizations aren’t as important today. No, the reigning power is social media.

And it is in describing ways to enlist social media as an aid to your marketing that the authors do very, very well.

I’m an old marketing guy. I am also an old techie guy. Still, I don’t pretend to understand the appeal of all the various social media platforms, such as Pinterest. The authors (six of them!) did an excellent job of showing me how and why I should use Pinterest. Nice work!

They cover major social platforms and how to approach and make allies of bloggers and others.

The authors claim their book is intended as a reference and that you can dip in as required.

This is true. But I strongly suggest that you read this book cover to cover.

It’s that good, that informative.

A definitive keeper (until it is obsolesced).

Jerry
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