Information Visualization: Perception for Design (Interactive Technologies) 3rd Edition

by Colin Ware (Author)

20 ratings

ISBN-13: 978-0123814647

ISBN-10: 0123814642

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Information Visualization: Perception for Design (Interactive Technologies)
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Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented.

This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.

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Editorial Reviews

Review

"Oh my God, the Bible just got better. There is no book that I rely on more in my work than Information Visualization: Perception for Design, and with this third edition Colin Ware has made it more indispensible and easier to apply than ever." --Stephen Few, Principal, Perceptual Edge

"Drawing on his background in both computer science and the psychology of perception, Ware (coastal and ocean mapping, U. of New Hampshire) has become a leader in three-dimensional visualization systems, such as ocean currents and the movement of whales. For this third edition of his reference on what the science of perception reveals about visualization, he has clarified the design implications of research in perception, and increased the emphasis on the process of visual thinking. The topics include foundations for an applied science of data visualization, color, static and moving pictures, visual objects and data objects, and interacting with visualization." --Reference and Research Book News, August 2012

From the Back Cover

Information Visualization: Perception for Design is a comprehensive guide to what the science of human perception tells us about how we should display information.

The human brain is a super-computer for finding patterns in information. Our understanding of visual data and visual information is greatly enhanced or impeded by the way information is presented. It is essential that visual data be designed in such a way that key information and important patterns will stand out. It is only by understanding how perception works that the best visualizations can be created.

Colin Ware outlines the key principles for a wide range of applications and designs, providing designers with the tools to create visualizations of improved clarity, utility and persuasiveness. The book continues to be the key resource for practical design guidelines, based on perception, which can be applied by practitioners, students and researchers alike.

Publisher ‏ : ‎ Morgan Kaufmann; 3rd edition (June 1, 2012)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 536 pages
ISBN-10 ‏ : ‎ 0123814642
ISBN-13 ‏ : ‎ 978-0123814647
Item Weight ‏ : ‎ 3.23 pounds
Dimensions ‏ : ‎ 6 x 1.25 x 9 inches

Best Sellers Rank: #1,039,326 in Books (See Top 100 in Books)
- #459 in Human-Computer Interaction (Books)
- #778 in Computer Graphics
- #1,043 in Graphics & Multimedia Programming

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20 ratings

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Rando CalrissianTop Contributor: Science Fiction Books

Authoritative Reference for Understanding "Design Perception"

Reviewed in the United States on December 24, 2013

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This book does not mess around. If you truly want to understand why human beings see things the way they do in the world of design (including areas like universal signage, graphic arts, and infographics), and are willing to put in the time to read the science presented in this book, you will be rewarded with a level of understanding that probably fewer than 5% of all marketers and graphic designers possess. This is not a fluff book; it's as much academic as it is instructional in terms of design concepts (things to do, things to avoid, etc). It will require concentration and a quiet place to absorb what's being taught. If you want a book on how to make frilly Illustrator Symbols, this is not that book -- there are dozens of others for that purpose.

This book teaches you the most important thing about design and symbology; it explains *why* certain types of designs resonate with most people, and why others don't... basically giving you a window into the human brain and the eye-brain perception system. If you really want to learn something and not just how and when to press a few buttons, this is a book that does not have any peers as far as I can tell. Note: I'm not a scientist or someone who works in academia so that is not a requirement to understand the book, but as I said it does require concentration.

18 people found this helpful

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AWV

Its a good book but its very pricey I like Colin Ware's ...

Reviewed in the United States on March 28, 2017

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Its a good book but its very pricey I like Colin Ware's stuff but you can get the same information from a variety of cheaper books. I recommend HBR's Guide to Charts Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations .

However, if you are some studying the psychology of visual perception, this might be a good choice for you.

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Alberto Cairo Touriqo

Information graphics meet cognitive psychology

Reviewed in the United States on September 8, 2012

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I read the 2nd ed. of this book, years and years ago. I remember that it was a life-changing experience. Having worked in information graphics and visualization in newspapers and magazines, Ware's thoughts made a lot of things suddenly make sense. If you work in this area and wish to have a more scientifically-grounded approach to it, this is a good place to start.

18 people found this helpful

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Russell Taylor

Great addition of Guidelines throughout

Reviewed in the United States on October 28, 2012

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I've used the previous versions of this textbook to teach my course on Visualization in the Sciences for years. The new edition adds a set of succinct Guidelines that will be very useful to the students in recalling the material and in expressing why they chose particular designs.

9 people found this helpful

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Jayne Voyt

Four Stars

Reviewed in the United States on September 4, 2015

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This book was better than I expected!

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Alessnadro

Great book, fast delivery

Reviewed in the United States on September 23, 2012

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Great book, takes the notion of visual perception to a next level.
I'm a master degree in Computer Science student, working with information visualization and this book is very helpful.

The book arrives here in Brazil very fast, about five days, much less than if I buy the book here, and more cheaper.

3 people found this helpful

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Kim A

Three Stars

Reviewed in the United States on November 4, 2015

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I didn't care for this book. Found it a slow difficult read. Boring

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Juanita

One Star

Reviewed in the United States on June 21, 2016

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Waaaaay more technical than I was expecting.
Anyone want to buy it off me?! :)

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Top reviews from other countries

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As advertised.

Reviewed in the United Kingdom on March 13, 2016

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As expected.

One person found this helpful

Stefan R.

Sehr gut, aber manchmal etwas anspruchsvoll

Reviewed in Germany on January 23, 2017

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Das Buch gibt einen erfrischend qualifizierten Blick von wissenschaftlicher Seite auf Visualisierungstechniken. Anstatt nur zu benennen, was nach Meinung des Autors gut funktioniert, versucht er durch Zitierung wahrnehmungsphysiologischer sowie empirischer Untersuchungen eine fundierte Herleitung guter Techniken durchzuführen. Das Ziel ist, dem Leser beizubringen, zu verstehen, warum bestimmte Visualisierungstechniken gut funktionieren und andere weniger gut.

Dies gelingt dem Autor meistens hervorragend, man muss allerdings anmerken, dass sich hier (Natur-)wissenschaftliche Laien wahrscheinlich ein wenig schwer tun werden, da die meisten Themen nur recht oberflächlich angerissen werden und man auf viel vorheriges Wissen zurückgreifen muss. Beispielsweise werden mathematische bzw. physikalische Konzepte wie etwa die Fourier-Transformation und Ortsfrequenzen, sowie auch Standards wie der CIE-Farbenraum verwendet, ohne gesondert erklärt zu werden. Falls man etwas nicht versteht kann man natürlich auch drüberblättern, das könnte aber das Verständnis einschränken.

Der Schreibstil ist nüchtern, aber insgesamt liest sich das Buch meiner Meinung nach gut. Die Informationsdichte ist hoch, man muss sich also nicht durch seitenweise Gelaber kämpfen, um zur Sache zu kommen. Die wichtigsten Anwendungserkenntnisse sind noch einmal extra hervorgehoben, sodass man sie beim Durchblättern schnell findet.

Insgesamt ein tolles Werk mit gehobenem Anspruch bei dessen Lektüre ich sehr viel gelernt habe.

2 people found this helpful

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Maxime Dumas

Best book for perception theory for visualization practitionists. Period!

Reviewed in Canada on March 26, 2014

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Anyone working in the information visualization field should read this book! Prof. Ware is one the leading experts in perception. His book gives an excellent overview the human capacities and limits. This book is not intended only to psychologists as a reviewer said. Anyone trying to build efficient visualizations should understand those concepts, especially IT people who build those things... The book is well structured and gives good practical advices.

One person found this helpful

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