- Series: Interactive Technologies
- Hardcover: 464 pages
- Publisher: Morgan Kaufmann; 1st edition (February 4, 2000)
- Language: English
- ISBN-10: 1558605118
- ISBN-13: 978-1558605114
- Product Dimensions: 9.2 x 7.4 x 1 inches
- Shipping Weight: 2.3 pounds (View shipping rates and policies)
- Average Customer Review: 4.4 out of 5 stars See all reviews (3 customer reviews)
- Amazon Best Sellers Rank: #1,460,082 in Books (See Top 100 in Books)
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Information Visualization: Perception for Design (Interactive Technologies) 1st Edition
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Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why? Information Visualization: Perception for Design explores the art and science of why we see objects the way we do.
Although more technical than most graphic design books, the book "is intended to make [the data from the science and study of visualization] available to the non-specialist." Each chapter focuses on a different facet of human vision, like "Lightness, Brightness, Contrast, and Constancy" in chapter 3, or "Static and Moving Patterns" in chapter 4.
Although the author tries to put a great deal of scientific research data into pedestrian terms, the nature of the subject matter and the papers from which he culls his information make this task an uphill battle from the start. As a result, the book is full of valuable information, but it may not necessarily be right for the average graphic designer looking for a new inspirational spin. Serious interface designers, presentation designers, data analyzers, or any artist tasked with presenting ideas in a visual format, though, should come away from Information Visualization with a clearer understanding of the inner workings of perception. At the very least, they'll be able to explain why yellow text against blue is a good combination. --Mike Caputo
From the Back Cover
This is the first book to combine a strictly scientific approach to
human perception with a practical concern for the rules governing the
effective visual presentation of information. Surveying the research
of leading psychologists and neurophysiologists, the author isolates
key principles at work in vision and perception, and from them, derives
specific, effective visualization techniques, suitable for a wide range
of scenarios. You can apply these principles in ways to optimize how
others perceive visual information-resulting in improved clarity,
utility, and persuasiveness. Likewise, you can apply them to your
own exploratory data analyses to develop display strategies that
make data patterns and their significance easier to discern.
Information Visualization transcends the often-divergent approaches to
visualization taken by individual disciplines. It will prove a
fascinating, practical resource for anyone who uses graphical
presentation as a key to successful analysis and communication:
graphic artists, user interface/interaction designers, financial
analysts, data miners, and managers faced with information-intensive
- Brings current scientific insight to the study of data visualization.
- Explains multiple facets of visual perception: color, organization, space, motion, texture, and the relationship between images and words.
- Explores strategies for designing glyphs and icons to optimize a GUI's effectiveness and ease of use.
- Examines the distinctions between word-based and image-based perception and develops guidelines for choosing between verbal and graphical communication approaches.
- Presents successful techniques for displaying geographical and other data in multiple layers.
- Offers rules for designing easily navigable data spaces in VRML.
- Supports points with numerous illustrations, including over thirty color images.
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Top Customer Reviews
The only main drawback may be book quality. Only a few color plates in the center make for a visually sparse work, although there are b/w images throughout. Nevertheless, writing makes up for this fact with clear and direct language. Many of us here in the Communication Planning/Information Design grad program like it a lot.
Yes, it's "introductory" in nature, but it's the most comprehensive introduction I've seen to this complex and emerging field. It would make an excellent reference or textbook.
The 5-star content gets 4 stars because of the book's numerous editorial flaws. For example, several illustrations in the text reference color plate images that simply don't exist. And at least a half-dozen works cited in the text don't appear on the reference list. All-in-all, a rather slipshod editing job.