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If you want to really understand whats going on in the wider world of social media/technology driven influence in the world of facebook, google, twitter, et al - GET THIS BOOK, BUY YOUR FRIENDS A COPY, GIVE IT AWAY AS A GIFT
This may be out there, but I would say I would even require it be read and reported on for/by any young person BEFORE they join social media (if ever). The material is *very* accessible.
James Scott ties it all together with eloquence and uncanny intuition. He has distilled a *ton* of information for a very approachable read.
The information is this book is awesome! James scott did a great job on this one. Very informative and easy to read! If you want to know what's going on the world of social media and technology. This book is for you.