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Innovate the Pixar Way: Business Lessons from the World's Most Creative Corporate Playground Hardcover – December 14, 2009
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About the Author
Lynn Jackson helps Fortune 500 and entrepreneurial companies reshape their cultures and principles using the methods outlined in The Disney Way, which she coauthored.
Top Customer Reviews
Others have their reasons for admiring the book. Here are three of mine. First, Capodaglia and Jackson skillfully "set the stage" by creating a context for the establishment of Pixar in 1979 as the Graphics Group, part of the Computer Division of Lucasfilm before it was acquired by Apple co-founder Steve Jobs in 1986. The Walt Disney Company bought Pixar in 2006. From the beginning, co-founders Ed Catmull and Alvy Ray Smith and their associates have shared the same credo: "dream like a child." They are also perfectionists in every aspect of film production who believe that "art is a team sport." These are recurrent themes throughout the book because they are core values throughout the entire Pixar organization.
I also appreciate the attention that Capodaglia and Jackson devote to lessons that can be learned as well as policies and procedures that can be adopted and then implemented by leaders of almost any organization (regardless of its size or nature) in which there is a need for more and more effective innovation.Read more ›
The book reveals how Pixar has rediscovered the innovative spirit that originally characterized Walt Disney in his earlier creations. The authors explore how Ed Catmull and John Lasseter built such a massive organization on the philosophical foundation that quality is the best way to do business out there. To people at Pixar, what matters is not the time you take to serve a client with the final product, but rather the fact that you only have one chance to deliver something that is going to leave a mark because it's an enchanting experience for the customer.
In order to describe how Pixar functions today, the authors trace the company's history back in time all the way to 1979, when Pixar was originally established as "Graphics Group" and it was part of the Computer Division of Lucasfilm, only to be later acquired by Steve Jobs in 1986. Disney, on the other hand, bought Pixar in 2006 but the co-founders and the rest of the employees have maintained the belief that in order to create a great product, you need to dream like a child.Read more ›
I read a lot of business books. I'll bet you do, too, if you're thinking of buying this one. Here's why I highly recommend this book.
1. It's loaded with thought-provoking ideas. For example, the chapter titled Forty-One Neat Things to Unleash Your Imagination isn't 10 neat things followed by 31 not so neat things. It's 41 neat things!
2. It's engaging and informative all the way through. I hate it when all the good stuff is in the first third of a book followed by two-thirds of fluff.
3. The Pixar story can stand on its own as a fascinating read. Even if you're not looking for ways to energize your business, you'll enjoy this book.
4. Don't skip the appendices. They are filled with fun, surprising facts.
Read this book. You'll be glad you did!
The authors of The Disney Way researched and interviewed to find answers to Pixar's sustainable culture of innovation. The results are not surprising:
* Dream like a child
* Believe in your playmates
* Dare to jump in the water and make waves
* Do unleash your childlike potential
The book is loaded with lists of ideas based on Pixar's culture. For example, 10 ideas to encourage risk taking, 7 ways to create an inspirational environment, 41 ways to improve innovation, and 16 ways to get started.
At times, the book reads like a sequel to The Disney Way with the authors liberally quoting and drawing leadership points from their previous book. In many ways, Pixar is a sequel to Disney. The founders of Pixar has Walt Disney and Disney animation as their models. And Pixar recaptured what many saw was lacking in Disney's productions through the 1980s and 1990s.
As a short and inspiring book, The Pixar Way, left me with a number of ideas and a child-like zeal to innovate through fun.
Most Recent Customer Reviews
This book was a little disappointing. It definitely has some nice kernels of information in it about Pixar and is well organized to show how a business could benefit from being... Read morePublished 20 months ago by Madam M
Short Version: This well-researched book will an easy-to-read introduction to creativity management and Pixar's corporate strategy, but those already familiar with either topic... Read morePublished on July 26, 2014 by nathan renner-johnson
While working on the videogame industry sometimes you need books like this that shows you that creativity and being profitable can mix.Published on February 22, 2014 by Arturo Nereu
I'm not sure what I expected out of this book but it underwhelmed me for whatever I was expecting. I found better information in additional sources.Published on July 24, 2013 by Jackie D.
I just read or really heard,(audiobook) "Innovate the Pixar way". I believe this book might also be in the form of a movie or documentary. Read morePublished on April 9, 2013 by Allen Grossman
This was a great book to read because I got to get a glimpse into the world of Pixar and see what it is that makes them tick as such an innovative and inspirational company!Published on January 13, 2013 by Justin Simao
THis book gave me much more information about the innovative things Pixar is doing in the area of life-long learning. Read morePublished on September 6, 2012 by tom
Despite a blue-sky tone, this book offers a fascinating window into the singular culture of Pixar, the world's foremost animation studio. Read morePublished on July 26, 2010 by Rolf Dobelli