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Innovate the Pixar Way: Business Lessons from the World's Most Creative Corporate Playground Hardcover – December 14, 2009

4.4 out of 5 stars 20 customer reviews

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Editorial Reviews

About the Author

Bill Capodagli coauthored The Disney Way and cofounded Capodagli Jackson Consulting in 1993.
Lynn Jackson helps Fortune 500 and entrepreneurial companies reshape their cultures and principles using the methods outlined in The Disney Way, which she coauthored.
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Product Details

  • Hardcover: 224 pages
  • Publisher: McGraw-Hill Education; 1 edition (December 14, 2009)
  • Language: English
  • ISBN-10: 0071638938
  • ISBN-13: 978-0071638937
  • Product Dimensions: 5.8 x 0.7 x 8.7 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #540,299 in Books (See Top 100 in Books)

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By Robert Morris HALL OF FAMETOP 500 REVIEWERVINE VOICE on September 20, 2010
Format: Hardcover
Those who are interested in this book probably include those whose primary objective is to understand how to (a) establish an innovative culture within their workplace, (b) think more innovatively, and/or (c) understand the how the studio could produce classic animated films such as Toy Story (1995), Toy Story 2 (1999), Finding Nemo (2003), Ratatouille (2007), WALL-E (2008), Up (2009) and Toy Story 3 (2010). I am among those who read this book for all three reasons and congratulate Bill Capodagli and Lynn Jackson on the wealth of information and insights that they provide.

Others have their reasons for admiring the book. Here are three of mine. First, Capodaglia and Jackson skillfully "set the stage" by creating a context for the establishment of Pixar in 1979 as the Graphics Group, part of the Computer Division of Lucasfilm before it was acquired by Apple co-founder Steve Jobs in 1986. The Walt Disney Company bought Pixar in 2006. From the beginning, co-founders Ed Catmull and Alvy Ray Smith and their associates have shared the same credo: "dream like a child." They are also perfectionists in every aspect of film production who believe that "art is a team sport." These are recurrent themes throughout the book because they are core values throughout the entire Pixar organization.

I also appreciate the attention that Capodaglia and Jackson devote to lessons that can be learned as well as policies and procedures that can be adopted and then implemented by leaders of almost any organization (regardless of its size or nature) in which there is a need for more and more effective innovation.
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Format: Hardcover Verified Purchase
In this incredibly interesting book, Capodagli and Jackson provide the reader with an insider's perspective on how the magic that occurs behind Pixar's doors occurs. Pixar Studios have gifted the world with unforgettable animated creations that are cross-generational, such as Toy Story, the Incredibles, Wall-E and UP, making notably acclaimed content that became what sets the new standards for commercial and critical achievements. At Pixar, the magic happens not only because of the content creators that span from animators, directors, and techies but especially because of the environment that facilitates the collaboration between artists and "geeks", who work side by side with trust and respect.

The book reveals how Pixar has rediscovered the innovative spirit that originally characterized Walt Disney in his earlier creations. The authors explore how Ed Catmull and John Lasseter built such a massive organization on the philosophical foundation that quality is the best way to do business out there. To people at Pixar, what matters is not the time you take to serve a client with the final product, but rather the fact that you only have one chance to deliver something that is going to leave a mark because it's an enchanting experience for the customer.

In order to describe how Pixar functions today, the authors trace the company's history back in time all the way to 1979, when Pixar was originally established as "Graphics Group" and it was part of the Computer Division of Lucasfilm, only to be later acquired by Steve Jobs in 1986. Disney, on the other hand, bought Pixar in 2006 but the co-founders and the rest of the employees have maintained the belief that in order to create a great product, you need to dream like a child.
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Format: Hardcover
I just finished reading Innovate the Pixar Way, and I'm going to do something I rarely do. I'm going to write a review.

I read a lot of business books. I'll bet you do, too, if you're thinking of buying this one. Here's why I highly recommend this book.

1. It's loaded with thought-provoking ideas. For example, the chapter titled Forty-One Neat Things to Unleash Your Imagination isn't 10 neat things followed by 31 not so neat things. It's 41 neat things!
2. It's engaging and informative all the way through. I hate it when all the good stuff is in the first third of a book followed by two-thirds of fluff.
3. The Pixar story can stand on its own as a fascinating read. Even if you're not looking for ways to energize your business, you'll enjoy this book.
4. Don't skip the appendices. They are filled with fun, surprising facts.

Read this book. You'll be glad you did!
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Format: Hardcover
Since 1995 with the release of Toy Story, Pixar has created blockbuster animated films that the whole family loves. How do they KEEP doing it? To be creative and innovative once, twice, even three times is a major feat, but 10 in a row! Pixar replaced Disney as the family animation movie specialist and then was purchased by Disney for $7.4 billion in 2006.

The authors of The Disney Way researched and interviewed to find answers to Pixar's sustainable culture of innovation. The results are not surprising:
* Dream like a child
* Believe in your playmates
* Dare to jump in the water and make waves
* Do unleash your childlike potential

The book is loaded with lists of ideas based on Pixar's culture. For example, 10 ideas to encourage risk taking, 7 ways to create an inspirational environment, 41 ways to improve innovation, and 16 ways to get started.

At times, the book reads like a sequel to The Disney Way with the authors liberally quoting and drawing leadership points from their previous book. In many ways, Pixar is a sequel to Disney. The founders of Pixar has Walt Disney and Disney animation as their models. And Pixar recaptured what many saw was lacking in Disney's productions through the 1980s and 1990s.

As a short and inspiring book, The Pixar Way, left me with a number of ideas and a child-like zeal to innovate through fun.
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