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Innovation (NTC Business Books) Hardcover – January 11, 1996


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In their book Values-Based Leadership (1994), Kuczmarski and his wife, Susan, exhorted managers to make "values" a part of organizational mission and corporate strategy. Now he returns to another interest, earlier addressed in Managing New Products (1988). He makes the case that innovation is not only a process but also a mindset. He shows that those companies that gain competitive advantage are those that take risks and understand that failure can be an acceptable consequence of risk. Kuczmarski argues that successful innovation leads to increased earnings, higher stock prices, greater employee and customer satisfaction, and global competitiveness, and he provides tools and techniques for "inspiring innovation and making it work." This book is published in conjunction with the American Marketing Association. David Rouse

Product details

  • Hardcover : 224 pages
  • ISBN-10 : 9780844233246
  • ISBN-13 : 978-0844233246
  • Product Dimensions : 7.6 x 0.82 x 9.5 inches
  • Item Weight : 1.37 pounds
  • Publisher : McGraw-Hill; 1st Edition (January 11, 1996)
  • Language: : English
  • ASIN : 0844233242
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