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Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates Hardcover – February 12, 2008
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Instead of simply encouraging workers to be creative, give them tools to "stretch their thinking and develop new perspectives,"...Make innovation an "all-the-time, everywhere" process. --CNNMoney.com, April 16, 2008
"...the 'innovation movement' is gathering momentum"... three "critical" preconditions [are] needed to foster innovation, including "creating time and space in people's lives for reflection, ideation and experimentation." --IndustryWeek, May 1, 2008
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1. How to create the preconditions for innovation?
2. How to establish a foundation of "novel strategic insights"?
3. How to generate a "torrent" of new opportunities for innovative thinking?
4. How to ask the right questions at the right time?
5. How to construct an "innovation architecture"?
6. How to select, schedule, manage, and leverage investments in innovation?
7. What does "driving to innovation" involve?
8. When doing so, how to balance supply and demand?
9. How to build a "systematic innovation capability"?
10. How to sustain innovation?
The Porter and Drucker observations correctly stress the importance of knowing what not to do as well as knowing what to do. There are countless examples throughout the history of business when brilliant execution had catastrophic consequences. I suspect this is what Gary Hamel had in mind when suggesting in the Introduction that in a world of ever-accelerating change, "innovation is the only insurance against irrelevance. In an environment of steadily decreasing friction and crumbling entry barriers, innovation is the only antidote to margin-crushing competition. And in a global economy where knowledge advantages dissipate ever more rapidly, innovation is the only brake on commoditization.Read more ›
The book is very much focused on the importance of people behind innovation and discusses a wide array of business elements that may need to be changed in order to implement and operate a holistic, seamlessly integrated innovation process. The transformation process and key issues are repeatedly compared to the development of TQM many years ago. An idea that I like because it allows us to learn from experience in the past where companies were challenged with a focus on quality similar to a focus on innovation today.
While this book is great when read with a focus on the key issues surrounding cultural change, values and corporate learning, I can not agree that it is a complete blueprint for making innovation work. The key topic of IT and processes did not get the attention it should have received to complete this book. According to my own experience with global organizations and also to other authors like Prahalad in his latest book on innovation, are IT systems and processes two of the key success factors to a sustainable system of innovation inside the enterprise.Read more ›
It's an easy read yet packed with excellent information for someone wanting the "big picture" on innovation as well as a good reference book. Readers shouldn't let the length of this book scare them. Its almost 300 pages don't need to be read in any particular order, and all of the information in it is so meaningful and written so well, that readers will likely want more after having read the entire book.
Innovation to the Core is one of the few books that I've read more than once, and yet I continue to come back for more. I'm still in awe as to how the authors covered so much ground without it feeling overwhelming.
There are a lot of books on innovation on the market today, but this one takes a deep dive and underscores the importance of a systemic and sustainable approach. If I could give it a higher rating than 5 stars, I would!
Most Recent Customer Reviews
Nice guide for creating an innovative culture, and has a distinct focus on people instead of theory.Published 4 months ago by Jonathan Kweder
Rowan Gibson consistently produces fantastic business and management content. As one of the founders of Innovation Excellence he has a wealth of experience to back up his work. Read morePublished 5 months ago by Ella Kaaz
I've read quite a number of books on innovation and if I had come across this one first, I would have read one book on innovation, 5 times. Well done Rowan and Peter!Published 12 months ago by Lloyd
A good book !!!, very interesting.
I would like it in spanish version.
Sería muy bueno que existiera una versión en español.
I found this book on a recommended reading list about corporate innovation. I have little education in business management and am not familiar with the literature, but I found... Read morePublished on September 20, 2013 by wendy jacobsen
Here you can find an easy way to understand how to make innovation part of everyone's job everyday. There are good examples of big companies all around the globe and good practices... Read morePublished on July 10, 2013 by Juan
I am a consultant and chose this book to brush up a bit on latest thinking in insights driven innovation. The book is fantastic. Read morePublished on May 13, 2013 by Anne R.
if you are in any way involved with implementing innovation into your business, this is compulsory reading
without this book it would be a hit or miss affair
but under... Read more