A must read for entrepreneurs | Innovation and Entrepreneurship by Peter F. Drucker
If you are looking to get knowledge on the basic principles of entrepreneurship, this book is where you should start. Peter Drucker explains in a very detailed way these 19 principals which cover everything that you should know about the business world. Throughout the entire book he makes use of many examples of successful companies to show their process to success, he also shows examples of companies that have failed and why this happened.
The book starts by letting you know the the deep relationship between innovation and entrepreneurship, it even starts by using examples which make the entire book much easier to understand. The author explains how an entrepreneur isn't a person starting a small food business but, the person that starts a new food business that has a new process which satisfies the people's demand. The author uses as example one of the most famous restaurants today, Mcdonald's, which changed an entire food industry with an innovating new process called “fast food”. We see many examples like this one throughout the book to explain the different topics, it explains how a business has to evolve alongside with the generations in order to survive. In general it is a very good book for young dreamers that like to think outside the box and want to become successful in life.
This is the first entrepreneur book a read and i am really satisfied. One of the best lessons i learned form one of the chapters of the book is the change in perception, basically that we should always see a cup half full and never half empty. I highly recommend this book a a start line because of its combination of simplicity, detail and real life examples.
- Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account
