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The Innovation Expedition: A Visual Toolkit to Start Innovation Paperback – October 1, 2013

4.1 out of 5 stars 31 ratings

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Editorial Reviews

From the Author

Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. This book is intended for innovators: managers, consultants, entrepreneurs and organization leaders. The process of innovation is highly relevant in their professional capacity; and it is a process that many struggle to master.
"What is the right moment?" "How do I discover what customers want?" "How do I get breakthrough ideas?" "How do I get internal support?"
 
This book takes an original approach to show how you can innovate the expedition way! It draws parallels between mankind's greatest explorations in history and modern-day innovation. How Columbus discovered America; how Hillary reached the summit of Everest; and how Neil Armstrong got to be the first man on the Moon. Their remarkable stories of exploration and how they overcame unexpected setbacks will inspire you to approach innovation with a new mindset. 
 
The Innovation Expedition is a visual toolkit for a successful start to innovation. It is 240 pages packed with accounts of historic explorations, quotes, charts, cases, checklists, formats and innovation maps. The fundamental parallels that can be drawn between historic voyages of discovery and innovation today are that: the process takes time; it's full of risks; and there will be unexpected setbacks. The book is full of practical and visual tools. And with its unusual design, The Innovation Expedition is a unique, hands-on voyage of discovery in itself.
 
One important lesson that you should take from this toolkit is: "You cannot innovate alone." Likewise, The Innovation Expedition could not be written alone and without support at each stage of development. First of all, I'd like to thank all the users, facilitators and fans of the FORTH innovation method. Their on-going support and practical feedback are what make FORTH a dynamic innovation expedition, which continues to innovate itself year after year. Next, there are a few people I'd like to thank specifically: Christine Boekholt for her excellent advice on textual content, designer Frederik de Wal for co-creating this book in a wonderful style and publisher Rudolf van Wezel for his support making The Innovation Expedition a reality. Finally, I am grateful for the internal support of my loving family. This undertaking could not have been accomplished without their boundless patience and encouragement.
 
Gijs van Wulfen

From the Back Cover

Innovation is highly relevant to every organization. Yet, eighty percent of innovation projects never reach the market. Many have a false start. The Innovation Expedition is written to inspire you with practical tools on HOW to start innovation effectively. It gives you practical and visual tools. The remarkable stories of how great explorers overcame unexpected setbacks will inspire you. How Columbus discovered America, how Hillary reached the summit of Everest and how Neil Armstrong got to be the first man on the Moon. With 240 pages full of exploration stories, quotes, charts, cases, checklists, formats and innovation maps, 'The Innovation Expedition' is an inspiring visual toolkit to start innovation successfully. It's written for innovators: managers, consultants, entrepreneurs and organization leaders.
 
Innovate the expedition way!

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4.1 out of 5 stars
4.1 out of 5
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Reviewed in the United States on April 5, 2014
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Top international reviews

Matthew Haynes
4.0 out of 5 stars Some very useful tools and opinions
Reviewed in the United Kingdom on May 11, 2014
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Hans Christian Keller Rix
5.0 out of 5 stars A master piece of how to participate innovation
Reviewed in the United Kingdom on February 3, 2014
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Alan Marson - New-Food Innovation ltd
5.0 out of 5 stars Innovate more effectively - A tool kit for the journey
Reviewed in the United Kingdom on September 8, 2013
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Onedmc
4.0 out of 5 stars Super
Reviewed in the United Kingdom on January 23, 2014
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Mohammed
5.0 out of 5 stars It is just amazing! A book you must read many many times
Reviewed in the United Kingdom on October 6, 2014
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bammbi
5.0 out of 5 stars Great visual guide, even for those with no innovation experience
Reviewed in Germany on November 22, 2014
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Helene Cohen
4.0 out of 5 stars Fun and new approach
Reviewed in Canada on April 28, 2014
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Miguel Miñano Núñez
5.0 out of 5 stars muy bueno
Reviewed in Spain on March 19, 2018
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Gabriel Hernández
5.0 out of 5 stars Innovación práctica
Reviewed in Mexico on February 17, 2020
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Subrat Ojha
5.0 out of 5 stars Amazing book
Reviewed in Germany on January 14, 2014
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Claudia Bonacker
5.0 out of 5 stars Great catch!
Reviewed in Germany on June 18, 2015
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