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The Innovation Expedition: A Visual Toolkit to Start Innovation Paperback – October 1, 2013
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From the Author
"What is the right moment?" "How do I discover what customers want?" "How do I get breakthrough ideas?" "How do I get internal support?"
This book takes an original approach to show how you can innovate the expedition way! It draws parallels between mankind's greatest explorations in history and modern-day innovation. How Columbus discovered America; how Hillary reached the summit of Everest; and how Neil Armstrong got to be the first man on the Moon. Their remarkable stories of exploration and how they overcame unexpected setbacks will inspire you to approach innovation with a new mindset.
The Innovation Expedition is a visual toolkit for a successful start to innovation. It is 240 pages packed with accounts of historic explorations, quotes, charts, cases, checklists, formats and innovation maps. The fundamental parallels that can be drawn between historic voyages of discovery and innovation today are that: the process takes time; it's full of risks; and there will be unexpected setbacks. The book is full of practical and visual tools. And with its unusual design, The Innovation Expedition is a unique, hands-on voyage of discovery in itself.
One important lesson that you should take from this toolkit is: "You cannot innovate alone." Likewise, The Innovation Expedition could not be written alone and without support at each stage of development. First of all, I'd like to thank all the users, facilitators and fans of the FORTH innovation method. Their on-going support and practical feedback are what make FORTH a dynamic innovation expedition, which continues to innovate itself year after year. Next, there are a few people I'd like to thank specifically: Christine Boekholt for her excellent advice on textual content, designer Frederik de Wal for co-creating this book in a wonderful style and publisher Rudolf van Wezel for his support making The Innovation Expedition a reality. Finally, I am grateful for the internal support of my loving family. This undertaking could not have been accomplished without their boundless patience and encouragement.
Gijs van Wulfen
From the Back Cover
Innovate the expedition way!
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Top international reviews
My only gripe I have is the repetitive nature of some of the early segments of the book and with some of the design aspects of the graphics and photography used which rather than elevating the subject matter in my imagination actually detracted in places from key messaging.
It is written an illustrated on a level which I have never seen, and since I got it has helped me in several project.
As an expedition leader on my own journey I am now pleased to have a map to guide me....Thanks Gijs
Best regards and very thankful.
Easy to pick up and just jump into it.
A book you must read many many times. It should always be with you whenever and wherever you are.
The guide includes tips, tricks, tools and activities to support innovation as well as relatable case studies and stories. It strips away common misconceptions around innovation, such as the lone genius and eureka-moments, focusing instead on the long path and winding ways to success which innovation actually entails. It also provides a useful yet oft touted process-based approach to innovation- removing the cloud of mystery and "specialness" which innovation is commonly associated with.
A fantastic way of introducing anyone to innovation- and impressing them with how accessible it is.
Does bring some good points. Also, entertaining so can be a fun vacation book for those who believe creativity should be fun and not tediously academic.
I like the parallels to real history cases that make the contents more tangible, more vivid.
Also, the point form lists that are clear, to the point.
Obviously not a book for academics but I will strongly recommend it to my students who are internet natives and used to clear, visually stimulating contents.
Would like to do the Innovation Expedition.