- Paperback: 192 pages
- Publisher: Addison-Wesley Professional; 1 edition (September 7, 2006)
- Language: English
- ISBN-10: 0321437292
- ISBN-13: 978-0321437297
- Product Dimensions: 7.9 x 0.6 x 8.9 inches
- Shipping Weight: 12.8 ounces (View shipping rates and policies)
- Average Customer Review: 25 customer reviews
- Amazon Best Sellers Rank: #44,548 in Books (See Top 100 in Books)
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Innovation Games: Creating Breakthrough Products Through Collaborative Play 1st Edition
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From the Back Cover
Innovation Through Understandingsm The toughest part of innovation? "Accurately predicting what customers want, need, and will pay for." Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: "Innovation Games." Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' "true, hidden" needs and desires. You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and "deliver the right solutions, right from the start."
- Learn how your customers define success
- Discover what customers don't like about your offerings
- Uncover unspoken needs and breakthrough opportunities
- Understand where your offerings fit into your customers' operations
- Clarify exactly how and when customers will use your product or service
- Deliver the right new features, and make better strategy decisions
- Increase empathy for the customers' experience within your organization
- Improve the effectiveness of the sales and service organizations
- Identify your most effective marketing messages and sellable features
About the Author
Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is also the author of Beyond Software Architecture: Creating and Sustaining Winning Solutions and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys roughhousing with his four kids, his wife’s cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife’s cooking).
Top customer reviews
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I highly recommend this book to anyone who is trying to draw out customer requirements. There are even some techniques for discovering the killer features that will set your product apart from your competitors' (Give them a hot tub). I plan on using these techniques in upcoming customer engagements especially for helping them with strategic direction and product requirements gathering.
It's a must for any innovation professional.
One main reason why games work is because (a) they are fun, and (b) they make everybody to actively participate. Hohmann's book is a great starting point. The games cover diverse needs and conducted properly add significant value (and save costs) to teams, projects, and entire enterprises.
Don't get serious... instead, start using this book!
I especially liked "Buy A Feature" because it helped our team to focus in on the actual product features
a customer is obviously looking for.
Some of the ideas, while creative, are just repackaging of many well-known and established techniques.
In addition, there is one reality the author ignores. The exercises are not going to work well with "average," everyday people. They require a degree of creativity and acumen that quite honestly, most people (including very well-educated ones) just do not possess. I work in this industry everyday and if there is one thing I've learned it is most individuals are much better reacting to ideas than creating them.
However, if someone isn't already familiar with running games like this, then they may need quite a bit of practice first. Since, the actual instructions are only part of the story: setting the right mood in the room is important, as is one's manner as a facilitator. The best way of learning this is practice, and working with someone who is already good at this and learning from them. Yet, as book go, there is another book I recommend on the subject: Moderating to the Max, and the Culture Code.