- Explore more great deals on thousands of titles in our Deals in Books store.
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
Innovation, Market Archetypes and Outcome: An Integrated Framework 2007th Edition
Use the Amazon App to scan ISBNs and compare prices.
Special Offers and Product Promotions
From the Back Cover
Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework.
The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype are described. Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google. A diagnostic matrix is presented which enables one to take a ´snapshot´ of a product in the innovation environment. This book is an invaluable tool for the academic, the manager and the consultant to understand ‘where’ a firm is located in an innovation environment, `why’ it is so located and provides valuable clues as to ‘what’ to do when designing strategy.
Top Customer Reviews
which to examine the dynamic relationships between competitive pressure, market archetypes, product differentiation and innovation outcomes. In the last third of the book, the author ilustrates the soundness and usefulness of his integrated framework by employing it in the analysis of selected corporate developments (Lego, Barbie, Apple's I-Pod, Netscape, Ikea, to mention but a few) and widely recognisable phenomena like customisation, product life-cycle, disruptive technologies and technology adoption. Much to the practitioners' appreciation, he also discusses in detail what for and how the framework's insights can be employed (including diagnostic tools, metrics and so on) in the Strategic Management of everyday corporate life.Read more ›