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Innovation, Market Archetypes and Outcome: An Integrated Framework 2007th Edition

5.0 out of 5 stars 1 customer review
ISBN-13: 978-3790819458
ISBN-10: 379081945X
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From the Back Cover

Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework.

The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype are described. Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google. A diagnostic matrix is presented which enables one to take a ´snapshot´ of a product in the innovation environment. This book is an invaluable tool for the academic, the manager and the consultant to understand ‘where’ a firm is located in an innovation environment, `why’ it is so located and provides valuable clues as to ‘what’ to do when designing strategy.

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Product Details

  • Hardcover: 202 pages
  • Publisher: Physica; 2007 edition (June 12, 2007)
  • Language: English
  • ISBN-10: 379081945X
  • ISBN-13: 978-3790819458
  • Product Dimensions: 6.1 x 0.6 x 9.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #9,365,654 in Books (See Top 100 in Books)

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Format: Hardcover
Soumodip Sarkar (Indian economist, former consultant and university professor in Management), one of Europe's leading researchers in entrepreneurship and innovation, has managed to produce an intuitive yet rigorous account of basically all the concepts and relationships that matter for the study and practice of innovation. Newcomers to the field will greatly appreciate the first third of the book, where much of the jargon surrounding the study, practice and politics of innovation is decodified and explained, and all important definitions and their implications are presented to the reader. But for researchers and those initiating the complex analysis of innovation phenomena, it is the second third of the book that delivers. Drawing upon such different schools of thought as Strategic Management, Industrial Economics and Technology Management, Sarkar proposes a a new, unified theoretical framework within
which to examine the dynamic relationships between competitive pressure, market archetypes, product differentiation and innovation outcomes. In the last third of the book, the author ilustrates the soundness and usefulness of his integrated framework by employing it in the analysis of selected corporate developments (Lego, Barbie, Apple's I-Pod, Netscape, Ikea, to mention but a few) and widely recognisable phenomena like customisation, product life-cycle, disruptive technologies and technology adoption. Much to the practitioners' appreciation, he also discusses in detail what for and how the framework's insights can be employed (including diagnostic tools, metrics and so on) in the Strategic Management of everyday corporate life.
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