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The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Hardcover – October 11, 2010
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From the Back Cover
“An inspiring roadmap for anyone who wants to live a life of passion and purpose.”
―Tony Hsieh, CEO of Zappos.com, Inc., and bestselling author of Delivering Happiness
“Apple changed the world with the Mac and hasn’t stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve.”
―Marc Benioff, chairman and CEO of Salesforce.com and bestselling author of Behind the Cloud
“Steve Jobs reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone created multibillion-dollar ideas, and turned them into multibillion-dollar products that everyone loves and admires. This book is not an option. Buy it now; bank it tomorrow.”
―Jeffrey Gitomer, bestselling author of The Little Red Book of Selling
“In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds, it is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives.”
―Tim Bajarin, president of Creative Strategies, Inc.
--This text refers to the
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Top Customer Reviews
I have the good fortune to read books on innovation subjects just before they are released. It is actually a lot more interesting than that might sound. On the whole, there is a lot of good stuff being written about innovation - the real question is, will anyone take the time to read all that's out there?
Today I am reviewing a book called The Innovation Secrets of Steve Jobs by Carmine Gallo. Gallo wrote a well-received book a few years ago entitled The Presentation Secrets of Steve Jobs, and felt a book on Jobs and Innovation was in order. Anyone who has paid any attention lately knows that Apple is held up as a leading innovator, and rightly so, and most people place the locus of that success squarely on Jobs' head, which I also agree with. If Jobs is driving a wave of innovation at Apple, it would make sense to understand what makes him tick, and what we could learn from that.
First, let me get off my chest the annoyance with the focus on "secrets". As I've written before, there really aren't any secrets where innovation is concerned, and if you've paid any attention to the media you'll know much that Gallo is writing about. The sooner we end the mythos that pervades the innovation space the better.
Now that that's off my chest we can proceed with the review. Gallo has done an excellent job rounding up a significant number of people who were present at the beginning of a number of Apple's innovations. He had to use this method to suss out Jobs' strategy, since Jobs doesn't like to talk about it directly to the media.Read more ›
I read the book cover to cover. Here are my comments:
1. The book is to a very very large extent based on Steve Jobs' presentations and interviews in the press. No original research And my god, the guy believes he could mine the SECRETS of Jobs' innovation philosophy from these published stuff. What a naive approach and what a lousy result.
2. His so-called innovation secrets are mereley romantic mumbo-jumbo like "Sell dreams, not products (woooow), Do what you love (if you love your job then you can innovate!!!!), Put a dent in the universe (yeah, but how?), Kick start your brain.
3. I particularly liked this Kick start thing (Doug Hall's Jump Start?). Apparently Steve Jobs took a calligraphy class at college and visited India before Apple. These two things gave him EVERYTHING that he needed on his succesful route to innovation. One of the foolish things I have ever heard. If one is interested in that subject, Frans Johansson's book The Medici Effect is a lot more valuable. But stil event that kind of thinking, that is connecting&creativity is not enough for corporate innovation.
4. I must warn you on one other thing too.Read more ›
My point is, the value of Gallo's book is not based on any the head-snapping revelations it provides; rather, on the analysis he offers of a truly unique person who co-founded a truly unique organization, and who then established and nourished a culture within which innovative thinking continues to produce, in Jobs's familiar words, "insanely great ideas." Ironically, it is possible but unlikely that Jobs and Apple would have succeeded to the extent they later did were it not for the "insanely great ideas" that he and Steve Wozniak encountered during a visit to Xerox PARC in 1979. Long ago, Thomas Edison observed, "Vision without execution is hallucination." An "insanely great" idea will not achieve "insanely great" breakthrough success without "insanely great" execution.
I also presume to assert that, with all due respect to Jobs, credit for the extraordinary success that Apple has achieved thus far must be shared by hundreds (if not thousands) of people who have been or are now centrally involved at every management level and in all areas of operations.Read more ›
Most Recent Customer Reviews
Nice read and connection to Steve jobs philosophy. As a huge fan of what Steve job has done , it's good to know why and bring some of that to your field as wellPublished 1 day ago by Ashish
Not a huge fan of the narrator's voice, but tolerable enough to glean some fantastic insights from this spoken book.Published 4 months ago by Ecosavvy
Tough to get through. The first 50 or so pages are all devoted to selling you on how great Steve Jobs is, and reselling the book's premise.Published 10 months ago by B. Schmierbach
Amazing just how the book"s content connects important areas that lead to sucres.