- Hardcover: 256 pages
- Publisher: Ballantine Books; 1st edition (July 26, 2011)
- Language: English
- ISBN-10: 0345530691
- ISBN-13: 978-0345530691
- Product Dimensions: 6.4 x 1 x 9.6 inches
- Shipping Weight: 15.2 ounces
- Average Customer Review: 22 customer reviews
- Amazon Best Sellers Rank: #1,451,673 in Books (See Top 100 in Books)
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Innovation You: Four Steps to Becoming New and Improved Hardcover – July 26, 2011
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A Letter from Author Jeff DeGraff
Advance praise for Innovation You
“A useful guide to thinking about career changes, entrepreneurial leaps, or general self-improvement, DeGraff’s newest work is a must-read for those contemplating change and wanting to make more creative decision.”—Publishers Weekly
“Whether you’re looking to stay competitive professionally, make a career change, or just be inspired to greater personal creativity, this is the book to light the proverbial fire underneath you. It is a pragmatic, step-by-step framework for unlocking the unique capacity for growth in each of us.”—Tom Glocer, CEO, Thomson-Reuters Group, PLC
“This is not just another book on innovation. Jeff DeGraff takes a lifetime of learning and teaching and turns it into a conversation about what it takes to change, grow, and create. And he does it with honesty and wit. You’ll discover ‘we grow when our life sucks’ and other DeGraffisms that put into perspective the hard work and motivation that goes into innovating at work and in life.”—Beth Comstock, chief marketing officer, GE
“DeGraff translates the innovation strategies and practices used in top-shelf firms into an easy-to-follow road map for making our own lives new and improved. This book will show you how to really make innovation happen.”—Vijay Govindarajan, professor, Tuck School of Business, Dartmouth
Top customer reviews
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Unlike most business books--there is actually a wealth of ideas to choose from--you can skim or read carefully to see the depth involved, it has depth. The stories are brief and the concepts are lucid. Most importantly, the foundational ideas are based on published academic research. An author with high fidelity to this standard is rare. While I am no professor, I found the book very consistent with academic theory, yet accessible and relevant in many ways.
Personal change is not a new topic, by any means. I am familiar with most of the standard popular books. And there is nothing wrong with reading them too. But if you are serious about improvement you should at least consider formulating a comprehensive approach--and this book is the only tool to give you that. Change efforts fail most of the time, on the individual level and within organizations, because we don't apply the right mindset.
It was a pleasure to read, but more importantly, it confirmed to me that there is a tangible process for personal change. A rigorous one at that.
University of Michigan, Class of 2012
Innovation You: Four Steps to Becoming New and Improved is quite simply a very useful book. Personally useful. Most books with the word Innovation in the title are not terribly exciting, particularly for someone who is not say, a VP or CEO of a major company. Sadly, for average people, or small business owners, most innovation books are quite overwrought with innovation from a large corporation perspective. Nothing wrong with that, but doesn't Joe or Jane Smith need innovation? In their lives and careers? Of course they do, and DeGraff's new book is about Personal Innovation and is the perfect innovation book for average people seeking to do better or different. It has a useful framework, and utilitarian tools and techniques.
I read this book over the late part of the summer and it was so thought provokingly good I started using it even before I finished. It's a great book for anyone who is trying to: get back in the game, trying to stay ahead of the game, or even get into the game. I sent a copy to a friend who is seeking re-employment after years working for a bank. I saw the book as an instant, and needed, perspective shift. It's great for those who have been victimized by the economy, and even better for those who are trying to stay ahead of the economy.
DeGraff writes in a matter-of-fact, but easy to read and digest manner. This is not a scholarly tome, thank God, although DeGraff is clearly a highly credible scholar. This book is about transformation, but it's not really new-agey. The examples used are Real People. It's just darn useful, and personally useful at that. Looking for an innovative perspective shift for yourself? Buy Innovation You.
For a book about personal creative problem solving, readers might want to take a look at Jack's Notebook, a business novel about creative problem solving.
Jack's Notebook: A business novel about creative problem solving
The frameworks, and I hesitate to call them that because they are very natural and easy to use, encourage you to look at what you're doing in your life and come up with ways to improve and re-balance them. The book motivates you to seek new areas of growth, ideas, people, to grow and reinvigorate yourself and those around you.
One of my favorite examples in the book that is:
"...it is like that moment in the old Western when a townsperson rides back into town with the bad news: "We're on our own. The cavalry isn't coming." Too me, that moment in the movie, when a man rides in, dusty, exhausted, and grim, shows the key existential moment in creativizing. It's the moment that you realize no one else is going to save you. "