- Hardcover: 256 pages
- Publisher: Ballantine Books; 1st edition (July 26, 2011)
- Language: English
- ISBN-10: 9780345530691
- ISBN-13: 978-0345530691
- ASIN: 0345530691
- Product Dimensions: 6.4 x 1 x 9.6 inches
- Shipping Weight: 15.2 ounces
- Average Customer Review: 4.4 out of 5 stars See all reviews (22 customer reviews)
- Amazon Best Sellers Rank: #1,006,284 in Books (See Top 100 in Books)
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Innovation You: Four Steps to Becoming New and Improved Hardcover – July 26, 2011
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A Letter from Author Jeff DeGraff
Advance praise for Innovation You
“A useful guide to thinking about career changes, entrepreneurial leaps, or general self-improvement, DeGraff’s newest work is a must-read for those contemplating change and wanting to make more creative decision.”—Publishers Weekly
“Whether you’re looking to stay competitive professionally, make a career change, or just be inspired to greater personal creativity, this is the book to light the proverbial fire underneath you. It is a pragmatic, step-by-step framework for unlocking the unique capacity for growth in each of us.”—Tom Glocer, CEO, Thomson-Reuters Group, PLC
“This is not just another book on innovation. Jeff DeGraff takes a lifetime of learning and teaching and turns it into a conversation about what it takes to change, grow, and create. And he does it with honesty and wit. You’ll discover ‘we grow when our life sucks’ and other DeGraffisms that put into perspective the hard work and motivation that goes into innovating at work and in life.”—Beth Comstock, chief marketing officer, GE
“DeGraff translates the innovation strategies and practices used in top-shelf firms into an easy-to-follow road map for making our own lives new and improved. This book will show you how to really make innovation happen.”—Vijay Govindarajan, professor, Tuck School of Business, Dartmouth
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Top customer reviews
He has broken it down into these four steps that he has used so successfully with his corporate clients:
1. Rethink Innovation shows you the opportunities to inject creativity into every aspect of your life.
2. Revise Your Approach with Prismatic Thinking explains the four most common approaches to innovation, you see which ones you typically use, and what better results you could be getting if you understood the full range of your possibilities.
3. Run Your Experiments will give you a step-by-step road map for implementing your new approach to innovation.
4. See the Whole Journey will help you discover how to ensure your ongoing innovation success over the long-term.
And as you would expect with a book about innovation, Jeff DeGraff shares many unique and creative observations and concepts. A few that really stood out to me (and you will discover many more for yourself) are:
* The 20/80 Rule - "It is easier to change 20% of a company or a life by 80% than it is to change 80% of that company or that life by even 20%."
* Prismatic Thinking - "We break the light of innovation into its component colors. Each of these is a way to make your situation new and improved, yet each one gets different results."
* How you innovate is what you innovate - "The approach is not just a matter of style. The approach is everything...Many people get it backward. They decide how they feel like innovating and then hope it gets them to their goal."
Believe me, this book is well-worth your time if you are committed to getting more out of your life than you are right now. Through interesting stories and practical take-aways, you will learn how to apply this powerful innovation model to your own situation - and ideate and execute innovation in a way you may never have thought possible before.
Unlike most business books--there is actually a wealth of ideas to choose from--you can skim or read carefully to see the depth involved, it has depth. The stories are brief and the concepts are lucid. Most importantly, the foundational ideas are based on published academic research. An author with high fidelity to this standard is rare. While I am no professor, I found the book very consistent with academic theory, yet accessible and relevant in many ways.
Personal change is not a new topic, by any means. I am familiar with most of the standard popular books. And there is nothing wrong with reading them too. But if you are serious about improvement you should at least consider formulating a comprehensive approach--and this book is the only tool to give you that. Change efforts fail most of the time, on the individual level and within organizations, because we don't apply the right mindset.
It was a pleasure to read, but more importantly, it confirmed to me that there is a tangible process for personal change. A rigorous one at that.
University of Michigan, Class of 2012