- Unknown Binding
- Publisher: Harvard Business School Press, (2011)
- Language: English
- ASIN: B005JPKLLO
- Average Customer Review: 4.6 out of 5 stars See all reviews (117 customer reviews)
- Amazon Best Sellers Rank: #10,141,771 in Books (See Top 100 in Books)
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The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators [Hardcover] Unknown Binding – 2011
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Top Customer Reviews
The five discovery skills--building blocks of innovation--that are identified in this book were arrived at through extensive research (8 years and over 100 interviews), which separates it from the bulk of the existing books on innovation that too often trumpet a methodology that worked in one case at one organization as being a universal solution.
The surprising revelation is that these five building blocks are behaviors, not traits that you are either born with or will never have. These are habits that can be learned and mastered through practice.
Although the ideas will be familiar to readers on creativity and innovation, they take on new meaning when presented in this context and prioritized based on the researcher's findings. For example, two of the five behaviors are universal and appear to be essential, while the other three showed up frequently, but not every one of those behaviors is practiced in every case.
The later part of this book gives practical ideas on how to integrate these habits into the 3P's (people, processes, and philosophies) of an organization.
I had high expectations for this book and it did not disappoint.
Some of the most valuable material was generated by interviews of dozens of "inventors of revolutionary products and services as well as founders and CEOs of game-changing companies build on innovative ideas." They also include what they learned from Steve Jobs, Richard Branson, and Howard Schultz (whom they did not interview) whose innovative thinking has transformed entire industries. "We wanted to understand as much about these people as possible, including the moment (when and how) they came up with the creative ideas that launched new products or businesses."
The title of this book refers to an aggregate of five primary discovery skills that enable various innovative entrepreneurs and executives to generate breakthrough ideas. "A critical insight from our research is that one's ability to generate innovative ideas is not merely the function of the mind, but also a function of behaviors. This is good news for us all because it means that if we change our behaviors, we can change our creative impact.Read more ›
The 5 skills:
1 - Associate. Innovators associate previously unconnected things to come up with products or ideas. Innovators apply ideas from completely different areas to their field.
2 - Questioning. clearly nothing happens unless someone questions things.
"Question the Unquestionable" Ratan Tata - Tata Group
3 - Observing. "Observation is the biggest game changer" - Scott Cook - founder of Intuit (I have met Scott a few times and he is one of the nicest person you could want to meet. I say this and I do not even like accounting) Obviously learning is greatest when things are observed.
4 - Networking. Again, a key skill for any innovator.
5 - Experiment. This, for me, would be summed up by my Fail Often, Fail Fast, Fail Cheap.
One final quote from the book:
"Innovators like to work for other innovators"
Perhaps that is why whole companies seem to attract high innovation people.
It is politically correct in management circles to say that you are "results oriented" or that you "drive for results" in your organization.
The status quo in business schools is to indoctrinate students in the delivery skills of analyzing, planning, detail-oriented implementing, and disciplined executing.
This book and the research upon which it is based disrupts that politically correct status quo.
Clayton Christensen has spent close to two decades creating the research, conceptual, and application foundation of the disruptive innovation body of knowledge. He has been working for more than 8 years with Jeff Dyer and Hal Gregersen, both gifted researchers, teachers, and consultants in their own right, on this project. These guys are a disruptive "dream team" of contributors.
This book articulates an extension of the disruptive innovation body of knowledge that clearly describes an individual profile of the disruptive innovator and an organizational profile of an organization that makes disruptive innovation happen.
So what makes this book disruptive?
The first thing is timing. It arrives on the scene at a time when innovation is one of the most critical components of a solution to our global financial and organizational mess. If we are to get out of our morass of debt and sluggish growth and respond to the continually emerging challenges of a burgeoning global society it will ride on the backs and wings of innovation. The status quo must be disrupted for us to survive and thrive!
Second is the audacity of the core models. The authors claim that innovation can be learned at both the individual and organizational level.Read more ›
Most Recent Customer Reviews
I needed this for class but I really enjoyed reading it. I good book to read for those interested in business management.Published 1 month ago by KA
Show you how can develop the skills necessary to innovative entrepreneursPublished 2 months ago by antonio anaya escamilla
Awesome book. Really opens your mind up to innovation, and makes you think about how you can practice innovative thinking and practices. Read morePublished 5 months ago by Kelly M.
Very useful suggestions in how to maximize and develop your innovative talents. Also N enjoyable read. Slightly dated.Published 5 months ago by Dr. James C. MacMillan