- Paperback: 336 pages
- Publisher: HarperBusiness; Reprint edition (October 4, 2011)
- Language: English
- ISBN-10: 9780062060242
- ISBN-13: 978-0062060242
- ASIN: 0062060244
- Product Dimensions: 5.3 x 0.8 x 8 inches
- Shipping Weight: 8.8 ounces
- Average Customer Review: 565 customer reviews
- Amazon Best Sellers Rank: #27,795 in Books (See Top 100 in Books)
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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business Paperback – October 4, 2011
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""The Innovator's Dilemma" is becoming a handbook for CEOs remaking their businesses for the Net."- BusinessWeek"In a sea of mostly worthless business books, this is an upside surprise - sharply written and rigorous enough to be predictive..."The Innovator's Dilemma" could be the wake-up call you need."- Rich Karlgaard, "Forbes"""The Innovator's Dilemma" captures the critical role of leadership in creating markets."- John Seely Brown, chief scientist, Xerox Corp., and director, Xerox Parc"Succinct and clearly written, "The Innovator's Dilemma" is an important book that belongs on every manager's bookshelf. Highly recommended."- Harry C. Edwards, "Amazon.com""This book ought to chill any executive who feels bulletproof - and inspire entrepreneurs aiming their guns."- "Forbes""This is a compelling argument, thoroughly researched and superbly written, which challenges conventional theory."- Jon Hughes, "Supply Management""I cannot recommend this book strongly enough - ignore it at your peril."- Martin Fakley, "Information Access""[A] masterpiece...The most profound and useful business book ever written about innovation."- George Gilder, "Gilder Technology Report""Absolutely brilliant. Clayton Christensen provides an insightful analysis of changing technology and its importance to a company's future success."- Michael R. Bloomberg, CEO & Founder, "Bloomberg Financial Markets""This book addresses a tough problem that most successful companies will face eventually. It's lucid, analytical - and scary."- Dr. Andrew S. Grove, chairman & CEO, Intel Corporation"Clayton Christensen's groundbreaking book...brings fresh insight and understanding to the complex and critically important relationshipsbetween technological change and business success...His conclusions provide food for thought for the top management of every company."- Richard N. Foster, Director, "McKinsey & Company""The Best Business Book of 1997."- The "Financial Times"/Booz Allen & Hamilton Global Business Book Awards""The Innovator's Dilemma has become the book to read among mainstream managers trying to dope out an Internet strategy."-- "New York Times
From the Back Cover
In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership—or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate.
Focusing on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.
- When it is right not to listen to customers.
- When to invest in developing lower-performance products that promise lower margins.
- When to pursue small markets at the expense of seemingly larger and more lucrative ones.
Sharp, cogent, and provocative, The Innovator’s Dilemma is one of the most talked-about books of our time—and one no savvy manager or entrepreneur should be without.
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The goal of the book is to educate people in the business world about how new technologies affect firms and to provide a new way of thinking about disruptive technologies. The end of the piece brings the conclusion that leading firms almost always have set technologies that work well for their current customers, choosing not to invest in new technologies because what they are currently doing is working, current customers do not want change. That is, until new technologies grow to be superior than their predecessors. Christensen does a fantastic job in making his point clear as he provides a plethora of studies across different markets to support his claims. The first half of the book is essentially a detailed history of the disk drive industry that has multiple examples of different firms both choosing to invest in smaller drives and continuing to use their already established, larger drives. He uses this information to create hypothesis’ about why these firms made their decisions and whether it lead them to success or not. Essentially, the author’s process in writing the book is to look at different industries that had disruptive technologies and discover what trends lead to success and what trends lead to failure. He spends a lot of time focusing on a single industry, the disk drive. However, he does bring up several other markets including the mechanical excavator, steel, computer, and discount retailer industries. This variety of different scopes enhances his argument, especially since he sees similar trends across all of these different markets. Many of his examples include established firms choosing not to adopt new technologies because it does not fit their current business motives, but then later being replaced by firms that dared to find new markets for the new technology. His claims are definitely unbiased as all of his conclusions are drawn from the hard evidence that he compiles and delivers to the reader throughout the book about the different firms in those industries. It is almost impossible to disagree with his conclusion since all of his evidence accurately backs up his claims.
Personally, I enjoyed reading the book but mostly because it appeals to my interests. As a young business major, the book is intended for me to read and may directly pertain to my own future. However, this book would be challenging to read for the average person that is not interested in business. The book is confusing at some times and is clearly designed for educated readers with a basic understanding of the business world. I would say that the book is a must-read for managers of a company that may be facing disruptive technologies in their industry as it does provide direct advice for people of that demographic. It is a book that I would certainly recommend to my peers within my major.
Christensen does a decent job in making the book engaging. Some of the chapters where he is providing data are dry and confusing, but he does always provide a summary at the end of chapters to keep the reader focused. A lot of the book is also repetitive in regards to the disk drive industry and the author reiterating his claims about disruptive technologies. Nonetheless, the book is overall definitely a success for its purpose. There is plenty of evidence throughout the book that prove his claims in real-world situations. His main ideas about why firms choose to serve current customers with current technology rather than try to force new technologies on customers also makes logical sense, given the customer-centric market that is present in today’s society. His complex conclusion that disruptive technologies succeed only when they find a market that does not currently exist is confusing, but is definitely supported with his evidence.
In conclusion, the book is a great read for those looking to advance their knowledge in the business world and think about topics that are not usually discussed. The author’s conclusions are creative and complex, but are backed up with hard evidence throughout the piece. The insights and advice brought up by Christensen are useful knowledge to any person studying business and the impact of emerging technologies. This is a book that I will definitely keep in mind in the future and I will recommend to others.
Clayton M. Christensen has recognized a major problem in business, that of tapping into disruptive innovation in a successful way, and tells us how to avoid the pitfalls and to leverage it to the advantage of the company. He has plenty of insight and is a big-picture thinker. The book is enlightening and is required reading for any business person that is in a field where innovation is important. By the way, this is a business book, not an inventor's book - as it is not about innovation itself, but is about applying that innovation to your business.
Once you get through the first couple of chapters you will realize how important this book can be and you will want to read the rest of it.