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The Innovator's Guide to Growth: Putting Disruptive Innovation to Work

4.6 out of 5 stars 14 customer reviews
ISBN-13: 000-1591398460
ISBN-10: 1591398460
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Editorial Reviews

Review

...the authors have provided a model that should help companies spot and seize opportunities for growth --The Financial Times, July 10, 2008

About the Author

Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise. Mark W. Johnson is chairman and cofounder of Innosight. Joseph V. Sinfield is a senior partner at Innosight and an assistant professor of civil engineering at Purdue University. Elizabeth J. Altman is vice president of strategy and business development in Motorola's Mobile Devices business.
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Product Details

  • Hardcover: 320 pages
  • Publisher: Harvard Business Review Press (May 27, 2008)
  • Language: English
  • ISBN-10: 1591398460
  • ISBN-13: 978-1591398462
  • Product Dimensions: 7.6 x 1.2 x 9.1 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #655,753 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Jeffrey Phillips VINE VOICE on May 29, 2008
Format: Hardcover
I had the good fortune to meet Scott Anthony and some of the co-authors of The Innovator's Guide to Growth at the Front End of Innovation conference last week. This book presents a number of the concepts from the Christensen series (Innovator's Dilemma, Innovator's Solution, etc) in an approachable, step by step methodology for implementation. In that manner, this book and my book (Make us more Innovative: Critical Factors for Innovation Success) are great companions, since The Innovator's Guide is really focused more on the strategic aspects of understanding how to deploy an innovation capability and align those strategies to corporate goals, while Make us more Innovative is written to detail how to build a complete innovation capability. But enough about my book.

I really liked The Innovator's Guide to Growth because it attempts to take all the great concepts about innovation and break them down into an actual guide that an innovator could follow to bring more innovation to his or her company. This book has a lot of good templates, forms and examples to help a nascent innovation leader define the innovation intent and goals and convince the management team to engage in an ongoing program of innovation.

The book is breaks down into five sections: precursors to innovation, identifying opportunities, formulating and shaping ideas, building the business and supporting systems and structures.
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Format: Hardcover Verified Purchase
Thgis is a very light version of The Innovator's Solution which, I believe, was a masterpiece. You can hardly find in this book the depth and strength which was present in The Innovator's Solution. This is more a company (i.e. Innosight) publicity material and an ecletic strategy manuscript than anything of real practical and academic value. Read the original work and don't waste your time on this, as the original work is an immensely stronger & robust piece on strategy practice and theory.

Also, please and please, aren't you fed up with the same exercises over and over, e.g. Nucor Steel and minimills etc.? Incidentally, if the authors refer to the book by AG Lafley & Ram Charan (The Game-Changer), they will find out that the Swiffer innovation story is totally different than their romantic explanation.
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Format: Hardcover
As a small business owner I was not sure this book would be relevant for the clientele I serve. I couldn't be more wrong! The book is written in an accessible and easy to understand way, and the strategies are easy to employ. The Innovator's Guide is a book I keep on my desk and refer to again and again. The book contains a wealth of practical tips that I have used to help my business grow! It especially helped us think about how to build the capabilities to innovate more reliably and set management expectations.

I found the entirety of the book practical and applicable, and highly recommend it to any executive or executive team member in both small and large businesses.
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Format: Hardcover
I've read a number of books on innovation, both on a personal and business level. Always looking to find that "edge"... In the book The Innovator's Guide to Growth: Putting Disruptive Innovation to Work by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Altman, the authors present a methodology for making disruptive innovation part of your company's culture. Along the way, I had my thoughts twisted a bit as to how best to disrupt the standard playing field, while not going head-to-head with the giants right from the beginning...

Contents:
Introduction: Your Guide to Growth; Precursors to Innovation
Part 1 - Identify Opportunities: Identifying Nonconsumers; Identifying Overshot Customers; Identifying Jobs to Be Done
Part 2 - Formulate and Shape Ideas: Developing Disruptive Ideas; Assessing a Strategy's Fit with a Pattern
Part 3 - Build the Business: Mastering Emergent Strategies; Assembling and Managing Project Teams
Part 4 - Build Capabilities: Organizing to Innovate; Innovation Metrics
Conclusion
Appendix - Frequently Asked Questions; Notes; Index; About the Authors

As you can tell from the list of chapters, the authors cover everything from identifying ideas and potential products that would be disruptive clear through to the end where you have a formal organization that can grow and repeat successes in that area. Given their experience in the field, you avoid making mistakes that are all too common and sound correct, but end up being wrong. For instance, companies have a tendency to throw massive amounts of resources and capital behind a new idea or product that will "revolutionize the industry".
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In the book 'The Innovator's Guide to Growth: Putting Disruptive Innovation to Work' by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Altman, the authors present practical steps for implementing the ideas and work of Clayton Christensen and colleagues' on disruptive innovation. This book is best read with Christensen's early work, particularly 'The Innovator's Solution,' which is a good guide to his important theories and how disruptive innovation can be used in established firms (in particular). This newer book by Scott Anthony and colleagues helps considerably with the implementation and of this important theory and set of ideas. It is a fine and practical book, which I use for my courses on innovation and entrepreneurship in the university. What's more, there are helpful tables and exercises that can be copied out of the book and used as part of a discussion group or series of meetings on thinking about innovation and new venture creation in your organization. Excellent book, and excellent research - highly recommended.
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