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The Innovator’s Secret Formula: For Innovation, Disruption & Market Leadership Paperback – April 15, 2020

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Editorial Reviews


Advance Praise forThe Innovator's Secret Formula
Finding product/market fit is the goal for all startups. But findingproduct/market fit that crushes your competitors and builds lasting competitiveadvantage is what winners do. The Innovator's Secret Formula shows you how.

-Steve Blank, adjunct professorStanford University,
Senior Innovation Fellow at Columbia University
Innovator's Secret Formula is a master class for innovators, or moreaccurately anyone responsible for a product's success, starting with 10implications coming right at you and me. Through brilliant examples, fromMichael Jordan to Crisco, and new analytics, you have a better shot at beingthe disruptor, not the disrupted.
-Robert J. Jordan, CEO,InterimExecs LLC,
Author: How They Did It:Billion Dollar Insights from the Heart of America
The authors start the first chapter with, "Disruption comes to us all." I doubt they knew how true their wordswould ring in 2020, and yet they provide timeless insights coupled with testedstructure to enable all of us to create profitable (i.e. valuable) innovationsin the daily disruption facing us today.
- Dr.Diane Hickey, CEO of Diamond Chameleon Group
Finally it's not so secret anymore. The Innovator's Secret Formula, helps to demystify, and breakdownthe key ingredients of success and the playbook/roadmap for Innovation. This isnow mandatory reading for all my leaders.
- MarkAchler, Managing Director, MATH Venture Partners
Anyone wanting to understand why progress is exponential, read thisbook's primer on Hyper-Innovation, one of the best explanations of thisphenomenon I've read.
- NikRokop, Coleman Foundation Clinical Associate Professor of Entrepreneurship,Stuart School of Business, Illinois Institute of Technology
Product-Market Fit. We've all heard of it. We know it's important.But, why, exactly? And, how do we measure it and strategize about it asin-the-trenches, hair-on-fire entrepreneurs? This book answers those questionscompellingly by giving the reader an actionable playbook on strategicinnovation.
- KevinP. Taylor, Business Professor, Serial Entrepreneur, Angel Investor
Finding a product-market fit is one of the most important challengesof early-stage startups, and this book offers valuable insights and techniques thatwill help founders navigate towards success."
- FrankGruber, Co-CEO Established, Author of StartupMixology

From the Back Cover

The Innovator'sSecret Formula
Welcome to the Age of Hyper-innovation - where new game-changingproducts are designed, created, and launched faster than ever before. Yet mostnew products fail because they are not products that people actually want tobuy. 
What if there was a Secret Formula that could predict how successfula new product will be in each of its target markets?  What if there was a new way to look not justat new product development, but at the entire strategy of product innovation?
Welcome to TheInnovator's Secret Formula, which introducesthe Quantitative Product-Market Fit (QPMF) framework, a newbreakthrough method for designing highly profitable, market-leading productsthat have high Product-Market Fit (PMF).Product-Market Fit is so critical for success that it has been called "the only thing that matters."  But until now, no one had clearly definedwhat Product-Market Fit actually is, how to achieve it, how to measure it, orhow to use it for strategic advantage.
Drawing on decades of experience working with innovative companiesand venture-backed start-ups in Silicon Valley and across the country, theauthors finally share their Secret Formula for creating profitable,award-winning breakthrough products.

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