Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Buy Used
FREE Shipping on orders over $25.
Condition: Used: Good
Comment: Guaranteed Happiness! Good: This book is in good shape, has standard wear and probably a few marks on the outside, inside may have some writing or highlighting, but not an overwhelming amount.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Innovator's Way: Essential Practices for Successful Innovation Hardcover – August 13, 2010

4.3 out of 5 stars 10 customer reviews

See all 6 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$3.20 $0.01

The Amazon Book Review
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
click to open popover

Editorial Reviews


"Denning and Dunham have set a new standard for the inquiry and practice of innovation. Their approach is fresh and revolutionary. Their eight practices are practical, wise, and usher in a new and much-needed perspective on the how of innovation. Standing on solid research and experience this book transcends theory and takes you to the practices that allow innovation to flower. The Innovator's Way belongs on every leader's desk." Richard Strozzi-Heckler, author of The Leadership Dojo

"Denning and Dunham have taken innovation out of the realm of mysterious abilities into a very concrete set of practices. The Innovator's Way is a well researched book that walks its talk." Julio Olalla, President and Founder, The Newfield Network

"Denning and Dunham make clear something I have been muddling through for decades. I wish I long ago had their checklist of eight practices of The Innovator's Way would have saved me a lot of wasted time." Bob Metcalfe, Ethernet inventor, 3Com founder, National Technology and Innovation Medalist

"Innovations (adopted inventions) become platforms for the next innovation. The World Wide Web could not have existed without the Internet and has itself now become the next platform for new innovations. This book amplifies the importance of adoption to turn invention into innovation." Vint Cerf, Chief Internet Evangelist, Google

"This book will directly appeal to all those involved with inventions, innovations, and research and development-including those in computer and information science areas, as well as business leaders responsible for organizational renewal through innovations." C.S. Arora Computing Reviews

"Truly innovative thinking about innovative thinking but it's the authenticity of the authors' experience that makes this book uniquely valuable and valuably unique." Michael Schrage, Research Fellow, MIT Sloan School Center for Digital Business

About the Author

Peter J. Denning is Distinguished Professor, Chair of the Computer Science Department, and Director of the Cebrowski Institute for Information Innovation and Superiority at the Naval Postgraduate School in Monterey, California. He is the author of The Invisible Future, Talking Back to the Machine, Beyond Calculation, and other books.

Robert Dunham founded the Institute for Generative Leadership and the consulting company Enterprise Performance.

John Seely Brown is Former Chief Scientist, Xerox Corp and former director of its Palo Alto Research Center (PARC), and co-author of The Social Life of Information.

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Hardcover: 464 pages
  • Publisher: The MIT Press (August 13, 2010)
  • Language: English
  • ISBN-10: 0262014548
  • ISBN-13: 978-0262014540
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,070,927 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Adora Avalos on October 27, 2010
Format: Hardcover
There are many books out there that have the word "innovation" in the title. THIS one was satisfyingly different in that it actually took me through the process of innovation. Other books talked ABOUT it, and this one was prescriptive and applicable with every chapter. The authors are incredibly well versed on the topic, and bring a rigor that I was not expecting to find with the recent trend of "light business books." This book is certainly not light, it was informative and entertaining while giving practical step-by-step suggestions.
This was time well spent...I'm curious where the authors will go from here.
Comment 7 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
Length: 9:42 Mins
Daniel Paulin's review was made as part of a critical review assignment for the Spring 2011 Economics of Technology seminar at the University of Nebraska at Omaha, taught by Art Diamond. (The course syllabus stated that part of the critical review assignment consisted of the making of a video recording of the review, and the posting of the review to Amazon.)
Comment 4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
This book took me to a level of clarity I had not experienced before.

I almost don't know how to speak about it ... as the material is an opportunity
to generate ... rather than describe ... innovation.

One big insight for me was the realization that marketing, sales, teaching, coaching,
and leading have one thing in common: They all alter the way the world occurs for
someone ... and THAT is correlated with new commitments and action and results.

This insight opens up a whole new world of powerful inquiry.

One other "biggie" is the awareness of the importance of EMBODYING a teaching, not
merely intellectually understanding it.

The concise and powerful definitions of major terms used are worth the "price of

Lastly, the book is filled with references to great and important books of source

I HIGHLY recommend this book for the serious student of Innovation.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Over the past several years I've had an opportunity attend workshops with the authors and started learning these practices. They really work! They have helped me deliver projects in both a startup company and in a S&P 500 company.

As a PMI-certified Project Management Professional, I can tell you from my personal experience that these eight practices really work. They zero in on the essential outcomes that you have to achieve if you want your idea adopted into practice. All you need to do is make sure that certain conversations are happening.

For me, the simple beauty of these practices is that you don't have to spend a lifetime mastering them first before you can become successful. I was getting results almost immediately when I learned how to have conversations that secured reliable commitments.

Most people will discover that they have natural abilities in some of the innovation practices and may seem to be weak at two or three of them. That's why I really appreciated the checklist of actions I can take at the end of each chapter so I can focus my practice in those areas and improve. I don't need to be a master to succeed; I just need to be competent at the practice, which can happen in a month or so. The only effort needed is paying attention to how you're learning.

Sure, if you devote yourself to being a master of innovation and spend your lifetime at it, you will probably be able to do some amazing things that bring innovations to large numbers of people. But, as the authors point out, most innovations start in much smaller communities which are then "cross-appropriated" by others once the success of the innovation is established.
Read more ›
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Dunham and Denning have an important message for leaders who would be fit for this era.

In an era of accelerating change nothing less than innovation will be judged successful.

Leadership can no longer hold to the tenants of hierarchical and Tayloristic command and control, nor charismatic leadership, matrix management, nor CQI nor TQM. Each of these ideas still have their place, but leadership at every level of an organization or a community must be seen in light of the challenges of the current era. In this era leaders must guide the invention or discovery of new artifacts, tools, methods, models, theories, and paradigms. However, none of this is enough. Leaders must guide us to find ways to match these inventions and discoveries to the minds and hands of our co-workers, our associations, our communities and our nations. Leaders must lead to the adoption of new practices by communities. Success at any level will be judged by the effects of successful ADOPTION of new ways of doing things, new ways of thinking, new ways of being together.

As innovation has become more essential to our survival, our understanding evolves. I have been a student of Rogers, Schon, and Christensen's thought--lots of wisdom there, but little in the way of instruction or method. My organization has been practicing Dunham's version of Generative Leadership for six years. We have a head start. We understand the value of practice over knowledge, of mood and emotion over mere intellect, we are beginning to understand the intimate relationship between mind, mood, and body. We begin to see that leadership is more like coaching than commanding--because adoption of any practice requires a change in the body--new habits, which only come from new practices.
Read more ›
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse