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Insanely Simple: The Obsession That Drives Apple's Success by [Ken Segall]
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Insanely Simple: The Obsession That Drives Apple's Success Kindle Edition

4.3 out of 5 stars 285 ratings

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Length: 234 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

“A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing.”

The Times (London)

“Gets inside Apple’s branding and marketing to explain its directness and power.”

Financial Times

“Required reading.”

The Observer

“Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs’s success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what’s most essential—and therefore most important.”

—Steve Hayden, legendary Apple creative director, author of the “1984” Super Bowl commercial

From Booklist

Segall worked with Steve Jobs for 12 years, as creative director at Apple and NeXT Computer, and also spent time as agency global creative director at Dell, IBM, Intel, and BMW. As the man who came up with the iconic iMac name, which launched one of the most successful product lines in history, Segall played a pivotal role in reviving Apple from near death. His close working relationship with Jobs allows him to provide insight into how Jobs’ obsession with simplicity became the driving force that informs every decision the company makes to this day, from product design to advertising, even down to the packing boxes. Segall contrasts this Apple mind-set with those of companies like Dell, Intel, and Microsoft, where complexity and a dizzying array of product choices only serve to confuse and distract customers. His recounting of high-level meetings, ad campaigns, and product-naming sessions reveals much about how Jobs’ unyielding, brutally honest approach pushed aside rivals, teams of lawyers, and everyone else who said it couldn’t be done to remake Apple into one of the most admired and valuable companies in the world. --David Siegfried --This text refers to an alternate kindle_edition edition.

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
285 customer ratings
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Reviewed in the United States on June 7, 2020
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Reviewed in the United States on October 16, 2016
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Reviewed in the United States on December 6, 2013
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Reviewed in the United States on November 2, 2014
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Reviewed in the United States on August 12, 2013
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Top international reviews

Mr. P. Labrow
4.0 out of 5 stars So simple most companies don't get it
Reviewed in the United Kingdom on May 9, 2012
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16 people found this helpful
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Andrew Halfacre
5.0 out of 5 stars Will get you thinking about Simplicity
Reviewed in the United Kingdom on June 5, 2012
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8 people found this helpful
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J. Baker
3.0 out of 5 stars Very interesting, but frustrating with a lack of flow.
Reviewed in the United Kingdom on August 11, 2012
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5 people found this helpful
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OpenToNewIdeas
5.0 out of 5 stars Simplicity is the goal
Reviewed in the United Kingdom on September 12, 2013
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4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on December 29, 2014
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Amazon Customer
5.0 out of 5 stars Brilliant read
Reviewed in the United Kingdom on January 20, 2017
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Rich
3.0 out of 5 stars Nothing new
Reviewed in the United Kingdom on June 2, 2019
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Tom
5.0 out of 5 stars Awesome book
Reviewed in the United Kingdom on November 22, 2019
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drsox
3.0 out of 5 stars Simple minded
Reviewed in the United Kingdom on September 7, 2012
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Jonathan Jensen
5.0 out of 5 stars Thought provoking read
Reviewed in the United Kingdom on August 30, 2012
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David Douglas
3.0 out of 5 stars very good key points
Reviewed in the United Kingdom on September 29, 2013
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Marcmccolgan
5.0 out of 5 stars Thanks Ken
Reviewed in the United Kingdom on April 29, 2018
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G. Lennon
3.0 out of 5 stars Insanely repetitive
Reviewed in the United Kingdom on September 3, 2013
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DarrenCornish
5.0 out of 5 stars Think simple
Reviewed in the United Kingdom on December 17, 2017
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Holmesdale
3.0 out of 5 stars It is certainly simple!
Reviewed in the United Kingdom on October 23, 2012
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2 people found this helpful
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