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Insanely Simple: The Obsession That Drives Apple's Success by [Segall, Ken]
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Insanely Simple: The Obsession That Drives Apple's Success Kindle Edition

4.1 out of 5 stars 186 customer reviews

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Length: 234 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

From Booklist

Segall worked with Steve Jobs for 12 years, as creative director at Apple and NeXT Computer, and also spent time as agency global creative director at Dell, IBM, Intel, and BMW. As the man who came up with the iconic iMac name, which launched one of the most successful product lines in history, Segall played a pivotal role in reviving Apple from near death. His close working relationship with Jobs allows him to provide insight into how Jobs’ obsession with simplicity became the driving force that informs every decision the company makes to this day, from product design to advertising, even down to the packing boxes. Segall contrasts this Apple mind-set with those of companies like Dell, Intel, and Microsoft, where complexity and a dizzying array of product choices only serve to confuse and distract customers. His recounting of high-level meetings, ad campaigns, and product-naming sessions reveals much about how Jobs’ unyielding, brutally honest approach pushed aside rivals, teams of lawyers, and everyone else who said it couldn’t be done to remake Apple into one of the most admired and valuable companies in the world. --David Siegfried

Review

“A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing.”

The Times (London)

“Gets inside Apple’s branding and marketing to explain its directness and power.”

Financial Times

“Required reading.”

The Observer

“Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs’s success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what’s most essential—and therefore most important.”

—Steve Hayden, legendary Apple creative director, author of the “1984” Super Bowl commercial


Product details

  • File Size: 714 KB
  • Print Length: 234 pages
  • Publisher: Portfolio (April 26, 2012)
  • Publication Date: April 26, 2012
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B0064W5V5C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #223,749 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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