Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
Insanely Simple: The Obsession That Drives Apple's Success Paperback – February 1, 2012
|New from||Used from|
Excel 2016 For Dummies Video Training
Discover what Excel can do for you with self-paced video lessons from For Dummies. Learn more.
Customers Who Bought This Item Also Bought
Top Customer Reviews
The author compares Apple to companies like Dell and Intel, which have confusing product portfolios and marketing messages. But why do they? The author credits Steve's direct involvement in the creative process and lack of patience for big meetings and formal presentations. He explains that in a good working relationship, both sides are upfront and don't withhold problems from each other, and this creates the best results. Beyond that, there's not much more insight or deep ruminations about the nature of simplicity, which I would have appreciated. I know from experience [I worked at Apple during the second Steve era] that simplicity is rarely just a matter of wielding the Simple Stick, as the author seems to suggest. (Even when it is, it sure helps to be the CEO.)
I can imagine this book started out as a personal collection of Steve stories--for which I would have gladly given 5 stars. At some point, some publisher or marketing person probably decided that this book wouldn't appeal to the masses unless it were written as a management book, so as it stands, this book also tries to dispense business advice. A Steve quote (ironically, included in this book) comes to mind: "Get rid of the crappy stuff and focus on the good stuff."
As Segall explains, "Simplicity doesn't spring to life with the right combination of molecules, water, and sunlight. It needs a champion - someone who's willing to stand up for its principles and strong enough to resist the overtures of Simplicity's evil twin, Complexity. It needs someone who's willing to guide a process with both head and heart." These are among the passages, themes, and concepts that caught my eye throughout Segall's lively and eloquent narrative:
o Standards Aren't for Bending (Pages 15-16)
o Small Groups = Better [Collaborative] Relationships (35- 38)
o The Perils of Proliferation (52-54)
o Thinking Different vs. Thinking Crazy (74-77)
o Simplicity's Unfair Advantage (93-95)
o Never Underestimate the Power of a Word (123-125)
o Death by Formality (132-135)
o Technology with Feeling (138-140)
o Ignoring the Naysayers: Inventing the Apple Store (180-184)
I have read all of the books written about Steve Jobs and Apple and reviewed most of them.Read more ›
Much of the book is unthinking adulation of Steve. I like and respect Steve as much as anyone, but I don't want read 200 pages of what comes off as a somewhat unthinking worship of the man. There's little new here for someone who has followed Steve's life, or read his stories, or read Walter Isaacson's book (which I recommend over this one any day). Speaking of which, there's none of the criticism of Steve that "Jobs" had, without which this book ends up sounding like one-sided fan worship, and not insightful at that, either.
The book has a little too much of "us vs them" undertones for my taste, as if it's from an Apple fanboy blog like Daring Fireball or Marco. By all means, point out where other companies fail, but don't be so disdainful of other companies.
Most of the chapters contain little substance and could just as well be expressed in a single page. The conclusion, where the author summarizes each chapter in half a page, is perhaps the most interesting part of the book. But even that was too long, to be honest.
The other flaw with this book (and I read this criticism elsewhere) is that it chooses one theme -- simplicity -- and attributes all of Steve and Apple's successes to it, in the typical MBA style. This is a stretch. One could just as well credit any of the other gifts Steve had for this -- one could image books titled High Standards, Taste, An Eye For Detail, How to Inspire People, etc.
Some of the author's conclusions are also open to debate with the passage of time and change of market conditions.Read more ›
Most Recent Customer Reviews
Another "insider" view of Steve Jobs - this time from his pool boy. Ooops, wrong guy. Maybe it was is manicurist. Nope. Read morePublished 3 months ago by OscarWildeDog
Very simple read. I wish the book had more examples and anecdotes of how others and not just Steve Jobs in Apple thought about Apple' products. Read morePublished 3 months ago by Purnima Naganathan
This book give a great insight into the world of Apple. Simplicity is the focus throughout the book. Read morePublished 4 months ago by Amazon Customer
I currently go to the University of Baltimore and my teacher assigned that we read this book and place a review. Read morePublished 4 months ago by desh94
Insanely Simple is about Ken Segall’s experience in the marketing world working with Steve Jobs at both Apple and NeXT as a Creative Director. Read morePublished 4 months ago by Amazon Customer
The book was okay, seemed to be copied from other sources or just repeating what more popular books had written.Published 6 months ago by Mike
As more time passes from Steve Job's departure, we'll start seeing more and more books reducing the complexity of the real live to a couple of "basic" ideas, from the... Read morePublished 7 months ago by Amazon Customer