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Inside Apple: How America's Most Admired--and Secretive--Company Really Works by [Lashinsky, Adam]
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Inside Apple: How America's Most Admired--and Secretive--Company Really Works Kindle Edition

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Length: 234 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

'Lashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality' * Time Out * 'Fascinating, entertaining, accessible...doesn't carry a single dull sentence' * Wired * 'Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era' * Irish Times *

Review

Adam Lashinsky, one of America's best and most diligent technology reporters, has produced a fascinating glimpse inside Apple as it makes its transition into the post-Jobs era. It's filled with colorful reporting and smart analysis that offer lessons not just about Apple but about creative business leadership in general.
--Walter Isaacson, author of Steve Jobs


Frankly, a business book hasn't grabbed me like that in a long-time.
--Bob Sutton, author of Good Boss, Bad Boss and The No Asshole Rule.


I'm not a heavy reader. It's extremely rare that I'll read a book in one sitting. This one kept me hooked start to finish - I could not put it down.
--John Tokash, co-founder at Kartoffl.ly


Apple, Inc. could teach the Chinese a few tricks about secrecy. In this crisply written, engrossing book, Adam Lashinsky lifts the veil on how Apple really works and why it has been such as astonishing success. That is yesterday. What this book also does is explore tomorrow, including the challenges confronting a gifted group of executives trained by Steve Jobs but bereft of his leadership. I devoured this book in one sitting.
-- Ken Auletta, columnist for The New Yorker and the author of Googled: The End of the World As We Know It


Much more than Isaacson's, this is the one I've been waiting to read.
--John Lilly, Partner at Greylock, former CEO at Mozilla.

Lashinsky's book, then, is an important rebuttal of today's Silicon Valley orthodoxy that a successful 21st century company needs to be organizationally flat and open. Lashinksy may indeed be telling a truth that most of us don't want to hear. Apple, rather than Google, is the future of corporate America. And that future will be defined by secrets and lies, rather than by transparency and truth.
-- TechCrunch



This book's real strength - besides lots of insight from people who knew and worked with Jobs, Cook and the rest of the executive team - is the way it frames different scenarios that could result from Apple sans Jobs... You get the feeling when reading this that people inside the company will be just as keen to pick up a copy as those of us on the outside.
--Erica Ogg, GigaOm

"Inside Apple" makes a worthwhile companion to last year's best-selling "Steve Jobs," by Walter Isaacson. If Isaacson's book was the definitive biography of Apple's chief visionary, who died in October, then "Inside Apple" is a revealing guided tour of his greatest creation."
-- San Francisco Chronicle

Essential reading for anyone interested in management...
-- Steve Dennings, Forbes.com

If you're a real Apple fan, I'd recommend that you pick a weekend to read this because once you pick it up, you won't be able to put it down. Much of that has to do with Adam Lashinsky's skilled research, interviewing and writing skills that make you feel like you are really part of the action
-- Business Insider


A profound portrait of Apple and Jobs.
-Michael Maccoby, author, Narcissistic Leaders: Who Succeeds and Who Fails


Mr. Lashinsky's book is about the company's maniacal emphasis on secrecy, its management practices and other pieces of the blueprint that make Apple successful.
-Nick Wingfield, The New York Times



Inside Apple takes a peeler to the company, going beyond the legacy of Steve Jobs to analyze how a company with constantly moving walls and changing security checkpoints turned into a powerhouse for consumer technology innovation.
-Emi Kolawole, The Washington Post

A truly investigative work -- given the title -- worthy of any Kremlin watcher during the Cold War.
-Brian Tolle, Huffington Post


Lashinsky's account rings true in its analysis of how Apple has been willfully oblivious to current management orthodoxies.
-Richard Waters, Financial Times

This is a remarkable insider peak into one of this country's most secretive companies.
-Larry Cox, The Tucson Citizen



Lashinsky paints a fascinating picture of an organization headed by a charismatic, but dominating, leader.
-Morgan O'Rourke, Risk Management magazine

Inside Apple is the most important Apple book since Walter Isaacson's Steve Jobs. It is, in many ways, the perfect companion to the Jobs biography.
-Philip Elmer-DeWitt, Fortune.com

If you're a real Apple fan, I'd recommend that you pick a weekend to read this because once you pick it up, you won't be able to put it down. Much of that has to do with Adam Lashinsky's skilled research, interviewing and writing skills that make you feel like you are really part of the action.
-Ivana Taylor, Small Business Trends



An intriguing look into the inner workings at Apple while examining the management and product development strategies they've implemented to create numerous game-changing devices.
-Yoni Heisler, Network World



Lashinsky penetrates the legend of Steve Jobs and his company and breaks down the building blocks that make it all work.
-Dennis McCafferty, CIO Insight

Though the book will appeal to Apple fans wanting juicy details about Apple's corporate culture, Inside Apple is also meant to be a guide for business leaders looking to draw some leadership advice from a team many believe is the best in the business.
-Kelly Hodgkins, TUAW, The Unofficial Apple Weblog

If you haven't read Adam Lashinsky's awesome new book about Apple, you should. It takes on many of the lessons MBA programs and Corporate America have been teaching about business for the past 50+ years and questions whether lessons from Apple might be more applicable in thinking about the future.
-Mark Suster, venture capitalist, GRP Partners

Lashinsky takes us inside the walled garden at Apple's corporate headquarters compound, at One Infinite Loop, Cupertino, Calif., partially lifting the Kremlin-esque secrecy that shrouds the enigmatic company.
-Mark Veverka, Barron's

Product details

  • File Size: 854 KB
  • Print Length: 234 pages
  • Publisher: Business Plus (January 25, 2012)
  • Publication Date: January 25, 2012
  • Sold by: Hachette Book Group
  • Language: English
  • ASIN: B005LH4Y3G
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #226,832 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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