Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Buy Used
FREE Shipping on orders over $25.
Condition: Used: Very Good
Comment: Crisp, attractive copy.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Inside Apple: How America's Most Admired--and Secretive--Company Really Works Hardcover – January 25, 2012

4.0 out of 5 stars 126 customer reviews

See all 19 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$2.98 $0.01

SaneBox: Clean up your Inbox in minutes
Learns what email is important to you and filters out what isn't -- saving you hours. Try it FREE
click to open popover

Editorial Reviews


Adam Lashinsky, one of America's best and most diligent technology reporters, has produced a fascinating glimpse inside Apple as it makes its transition into the post-Jobs era. It's filled with colorful reporting and smart analysis that offer lessons not just about Apple but about creative business leadership in general. (Walter Isaacson, author of Steve Jobs)

Frankly, a business book hasn't grabbed me like that in a long-time.
(Bob Sutton, author of Good Boss, Bad Boss and The No Asshole Rule.)

I'm not a heavy reader. It's extremely rare that I'll read a book in one sitting. This one kept me hooked start to finish - I could not put it down. (John Tokash, co-founder at Kartoffl.ly)

Apple, Inc. could teach the Chinese a few tricks about secrecy. In this crisply written, engrossing book, Adam Lashinsky lifts the veil on how Apple really works and why it has been such as astonishing success. That is yesterday. What this book also does is explore tomorrow, including the challenges confronting a gifted group of executives trained by Steve Jobs but bereft of his leadership. I devoured this book in one sitting. (Ken Auletta, columnist for The New Yorker and the author of Googled: The End of the World As We Know It)

Much more than Isaacson's, this is the one I've been waiting to read. (John Lilly, Partner at Greylock, former CEO at Mozilla.)

Lashinsky's book, then, is an important rebuttal of today's Silicon Valley orthodoxy that a successful 21st century company needs to be organizationally flat and open. Lashinksy may indeed be telling a truth that most of us don't want to hear. Apple, rather than Google, is the future of corporate America. And that future will be defined by secrets and lies, rather than by transparency and truth.


This book's real strength - besides lots of insight from people who knew and worked with Jobs, Cook and the rest of the executive team - is the way it frames different scenarios that could result from Apple sans Jobs... You get the feeling when reading this that people inside the company will be just as keen to pick up a copy as those of us on the outside. (Erica Ogg, GigaOm)

"Inside Apple" makes a worthwhile companion to last year's best-selling "Steve Jobs," by Walter Isaacson. If Isaacson's book was the definitive biography of Apple's chief visionary, who died in October, then "Inside Apple" is a revealing guided tour of his greatest creation." (San Francisco Chronicle)

Essential reading for anyone interested in management... (Steve Dennings, Forbes.com)

If you're a real Apple fan, I'd recommend that you pick a weekend to read this because once you pick it up, you won't be able to put it down. Much of that has to do with Adam Lashinsky's skilled research, interviewing and writing skills that make you feel like you are really part of the action (Business Insider)

About the Author

Lashinsky is a Senior Editor At Large for Fortune Magazine, where he covers technology and finance. He is also a Fox News contributor and frequent speaker and moderator. Prior to joining Fortune, Lashinsky was a columnist for TheStreet.com and the San Jose Mercury News. He lives in San Francisco with his wife and daughter.

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Hardcover: 240 pages
  • Publisher: Business Plus; First Edition edition (January 25, 2012)
  • Language: English
  • ISBN-10: 9781455512157
  • ISBN-13: 978-1455512157
  • ASIN: 145551215X
  • Product Dimensions: 6.5 x 1 x 9.5 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (126 customer reviews)
  • Amazon Best Sellers Rank: #657,421 in Books (See Top 100 in Books)

Related Media

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
...which is saying something. I haven't done that since I was a teenager and I'm in my forties. To compare this book to Isaacson's biography of Steve Jobs, which is arguably the best biography I've ever read, would not be fair; although everyone is going to do that. I struggled with the comparison myself.

Bottom Line: These are two very different books, and this is a great compliment to Job's biography.

Did I learn anything ground breaking? I had hoped to, but I'm not sure I did. (Especially in the "Secrecy chapter - I wanted more!) Still, I did learn a LOT of small things that, added together, made the book feel groundbreaking. I've highlighted several passages in my kindle edition, but I feel like it would be cheating to share more than one with you. My personal favorite has to do with Apple's seeming lack of career paths for their employees; it goes like this:

"...what if it turns out that all that thinking is wrong? What if companies encouraged employees to be satisfied where they are, because they're good at what they do, not to mention because that might be what's best for shareholders?" Well, what if? The Peter Principle is hard to fight against; even more difficult to compete with are the ambitions of people. Adam mentions a saying that I've heard before, "Everyone inside Apple is trying to get out, and everyone outside is trying to get in."

Well, I'm both of those. After reading this book, I still would love to work for Apple; and I'd hate it too. What an exquisite company!
Most revealing to me is that while employees who are entrepreneurs "typically don't stick around for more than a couple of years," the company still manages to thrive in an oddly entrepreneurial way.
Read more ›
1 Comment 90 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition
This marks the third incarnation of Mr. Lashinsky's "inside" look at the workings of Apple. The Fortune Magazine article was quite good, considering the format limitations. However, as he expanded the story, first in to a short ebook and now the full length version, cracks began to show in the material. What was informative and precise, in short form, began to read as rehashed and bloated, in longer form. Simply put, "Inside Apple" is merely a magazine article which has been padded in to a book.

Now, that's not to say it's a bad read, by any means. Mr. Lashinsky has compiled a commendable briefing on the basics of how Apple operates. He has also added a great deal of analysis and varied opinions, which raise some valid concerns. However, if you have read just about any of the books previously written on Apple/Jobs, you've unquestionably encountered the same stories, concepts, and "inside" information before. What you really have here is a summary of key points from all that has been written about the subject before.

So, a good read, if you want a quick run through of the basic ideology, with some critical analysis thrown in. Just don't expect to find anything particularly new or shocking.
1 Comment 48 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover Verified Purchase
Adam Lashinsky's book Inside Apple; How America's Most Admired and Secretive Company Really Works, is a fascinating look at the company that recently passed Exxon-Mobil as the world's richest private enterprise. The most significant aspect of the book is the delta between the company's public and private personas - much of it attributable to its late and iconic CEO, Steve Jobs. Publically, Apple is a forward leaning, socially responsible mega corporation that likes to be perceived as a small start up. Jobs grew up a political and social liberal who experimented with hard drugs before he dropped out of college; he was a vegan who studied Eastern mystic religions and supported Barack Obama in the 2008 election. Apple's early customers were a distinct minority of computer users who tended toward the eclectic and artistic. Its corporate image is often mistakenly compared to other Silicon Valley tech companies like Google and Facebook, where free gourmet food, collegiality, and an open campus are part of the cultural environment.

Privately however, Apple rivals government agencies like the CIA and FBI for the way it controls information and personnel. "Need to know", "compartmentalization", and internal "non-disclosure agreements" are concepts very familiar to those who work inside the nation's intelligence community, but inside Apple? Absolutely, claims Lashinsky who details how Apple's secrecy applies to every aspect of its business processes. Much of this makes sense; If your business model depends on flashy annual press conferences to launch the latest iPad, or iPhone, you better insure you're making the best use of that buzz as possible. The logic includes keeping your product completely under wraps until the big launch.
Read more ›
1 Comment 12 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
"Inside Apple" is one of the best books regarding the famed maker of iPods, iPhones and Macs i've ever read. This book explores the secretive nature of the Cupertino California company and highlights things the general public has never known about the development of their products. (The iPad was created before the iPhone?!) This is a well written book and a great read for any Apple fan.
Comment 6 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews