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Inside Apple: How America's Most Admired-and Secretive-Company Really Works Hardcover – January 25, 2012
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Adam Lashinsky, one of America's best and most diligent technology reporters, has produced a fascinating glimpse inside Apple as it makes its transition into the post-Jobs era. It's filled with colorful reporting and smart analysis that offer lessons not just about Apple but about creative business leadership in general. (Walter Isaacson, author of Steve Jobs)
Frankly, a business book hasn't grabbed me like that in a long-time.
(Bob Sutton, author of Good Boss, Bad Boss and The No Asshole Rule.)
I'm not a heavy reader. It's extremely rare that I'll read a book in one sitting. This one kept me hooked start to finish - I could not put it down. (John Tokash, co-founder at Kartoffl.ly)
Apple, Inc. could teach the Chinese a few tricks about secrecy. In this crisply written, engrossing book, Adam Lashinsky lifts the veil on how Apple really works and why it has been such as astonishing success. That is yesterday. What this book also does is explore tomorrow, including the challenges confronting a gifted group of executives trained by Steve Jobs but bereft of his leadership. I devoured this book in one sitting. (Ken Auletta, columnist for The New Yorker and the author of Googled: The End of the World As We Know It)
Much more than Isaacson's, this is the one I've been waiting to read. (John Lilly, Partner at Greylock, former CEO at Mozilla.)
Lashinsky's book, then, is an important rebuttal of today's Silicon Valley orthodoxy that a successful 21st century company needs to be organizationally flat and open. Lashinksy may indeed be telling a truth that most of us don't want to hear. Apple, rather than Google, is the future of corporate America. And that future will be defined by secrets and lies, rather than by transparency and truth.
This book's real strength - besides lots of insight from people who knew and worked with Jobs, Cook and the rest of the executive team - is the way it frames different scenarios that could result from Apple sans Jobs... You get the feeling when reading this that people inside the company will be just as keen to pick up a copy as those of us on the outside. (Erica Ogg, GigaOm)
"Inside Apple" makes a worthwhile companion to last year's best-selling "Steve Jobs," by Walter Isaacson. If Isaacson's book was the definitive biography of Apple's chief visionary, who died in October, then "Inside Apple" is a revealing guided tour of his greatest creation." (San Francisco Chronicle)
Essential reading for anyone interested in management... (Steve Dennings, Forbes.com)
If you're a real Apple fan, I'd recommend that you pick a weekend to read this because once you pick it up, you won't be able to put it down. Much of that has to do with Adam Lashinsky's skilled research, interviewing and writing skills that make you feel like you are really part of the action (Business Insider)
About the Author
Lashinsky is a Senior Editor At Large for Fortune Magazine, where he covers technology and finance. He is also a Fox News contributor and frequent speaker and moderator. Prior to joining Fortune, Lashinsky was a columnist for TheStreet.com and the San Jose Mercury News. He lives in San Francisco with his wife and daughter.
Top customer reviews
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The first half of the book reads like a thrill novel, but the second half of the book reads like a thrill-deprived novel. This is how I would rate the book:
1) The first three chapters (Rethink Leadership, Embrace Secrecy, Focus Obsessively) all deserve 5 stars. They are good and insightful.
2) Fourth chapter (Stay Start-Up Hungry) gets a 4-star. I don't think everything described in this chapter is about how Apple keeps its start-up mentality.
3) Chapter 6 (Own Your Message) deserves 4 stars because it is just an extension of Apple's obsessive nature in controlling and rehearsing every detail.
4) Chapters 5 as well as 7 through 10 deserve 2 to 3 stars. They are boring and do not provide much insight.
The blemishes in this book do not distract from the excellent job done by this author in giving us the precious views of how Apple works inside -- albeit just the HOW and not the WHY. A worthwhile read -- could be better!
One very interesting point mentioned in this book: Jobs identified himself as an entrepreneur. (His death certificate listed "entrepreneur" as his occupation.) ... In that light, it's shocking that not one member of today's executive team is an entrepreneur.
This lack in the top management level is worrisome. I genuinely want Apple to continue to be insanely great! This BIG gap must be filled!
Many people say that this book is a sequel to the recent bio on Steve Jobs. I totally agree with that as this book doesn't analyze Jobs' life, but it does analyze his business systems and practices. It was enjoyable to read about some of the philosophies and methods that make Apple what it is.
My only drawback is that this book didn't really reveal many "secrets". There were no major revelations that people aren't aware of through articles or other recent publicly documented information. Any hard core apple fan is definitely aware of most of the information that was provided in this book.
Nevertheless, this book is definitely an enjoyable read and a must for every Apple and Steve Jobs fan. I would definitely add it to the collection as it is a good overview and recap of both. Plus, it has an easy and quick flow which would allow you to finish it at a nice pace. Therefore, I highly recommend this book to all people that get inspired from business and innovation.
As a founder of several technology startups, I am finding this to be GREAT in terms of insight into what Jobs did and how he structured Apple for success. This short book says far more of use to me in 200 pages (and likely you if you have any influence at your company) than the mostly useless 600 page Isaacson Bio. I read the other and grew to really dislike it as an incredible lost opportunity... you can read that review over there if you care to.. but don't waste too much time with that! If you're a Technology person, get right down to this one.
I found its primary value to be that it highlights the many ways in which Jobs structured Apple to function. Often Jobs approach and technique is counter to "Standard" B-School practices and conventional thinking on running companies, but they make a lot of sense. It does not take a lot of time to explain them but will likely take a while to implement and find your own way. And clearly the Jobs approach is not hurting Apple any.
So, all I really have to say is if your running a company or starting one, GET THIS, READ THIS, and start trying to work it out your own approach and implementation of the many useful hints found here.
Most recent customer reviews
For example, he states the Jobs “quit in disgust” in 1985 when it’s well documented that he was fired.