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Inside Apple: How America's Most Admired--and Secretive--Company Really Works Paperback – May 7, 2013
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Adam Lashinsky, one of America's best and most diligent technology reporters, has produced a fascinating glimpse inside Apple as it makes its transition into the post-Jobs era. It's filled with colorful reporting and smart analysis that offer lessons not just about Apple but about creative business leadership in general.―Walter Isaacson, author of Steve Jobs
Frankly, a business book hasn't grabbed me like that in a long-time.
―Bob Sutton, author of Good Boss, Bad Boss and The No Asshole Rule.
I'm not a heavy reader. It's extremely rare that I'll read a book in one sitting. This one kept me hooked start to finish - I could not put it down.―John Tokash, co-founder at Kartoffl.ly
Apple, Inc. could teach the Chinese a few tricks about secrecy. In this crisply written, engrossing book, Adam Lashinsky lifts the veil on how Apple really works and why it has been such as astonishing success. That is yesterday. What this book also does is explore tomorrow, including the challenges confronting a gifted group of executives trained by Steve Jobs but bereft of his leadership. I devoured this book in one sitting.―Ken Auletta, columnist for The New Yorker and the author of Googled: The End of the World As We Know It
Much more than Isaacson's, this is the one I've been waiting to read.―John Lilly, Partner at Greylock, former CEO at Mozilla.
Lashinsky's book, then, is an important rebuttal of today's Silicon Valley orthodoxy that a successful 21st century company needs to be organizationally flat and open. Lashinksy may indeed be telling a truth that most of us don't want to hear. Apple, rather than Google, is the future of corporate America. And that future will be defined by secrets and lies, rather than by transparency and truth.
This book's real strength - besides lots of insight from people who knew and worked with Jobs, Cook and the rest of the executive team - is the way it frames different scenarios that could result from Apple sans Jobs... You get the feeling when reading this that people inside the company will be just as keen to pick up a copy as those of us on the outside.―Erica Ogg, GigaOm
"Inside Apple" makes a worthwhile companion to last year's best-selling "Steve Jobs," by Walter Isaacson. If Isaacson's book was the definitive biography of Apple's chief visionary, who died in October, then "Inside Apple" is a revealing guided tour of his greatest creation."―San Francisco Chronicle
About the Author
Lashinsky is a Senior Editor At Large for Fortune Magazine, where he covers technology and finance. He is also a Fox News contributor and frequent speaker and moderator. Prior to joining Fortune, Lashinsky was a columnist for TheStreet.com and the San Jose Mercury News. He lives in San Francisco with his wife and daughter.
Top customer reviews
"Inside Apple" is the forward looking version. It takes the cover off of Apple the company and the organization to look at how and where Apple goes against the accepted practices that are taught in business schools. Besides being very illuminating on Apple itself, it's also just a very refreshing business book that shows how you can succeed--and on an enormous scale--by going against the accepted wisdom of the crowd.
I'd recommend this book as not just an Apple-focused book, but as a business textbook as well. Because Apple just thinks different (pun intended).
With the vast expanse of Apple / Steve content out there, it probably reaffirms most of the stuff we already know - or that we can surf
Nevtheless, its no pushover, and it will appeal to Apple loyalists.. It puts in an earnest effort to de-mystify the inner workings of Apple.
Some of the insights were spell binding though hardly surprisingly.
I did find myself skipping through pages to get to the juicier parts but at the same time it was sheer intrigue and curiosity that kept me going
It could have certainly benefitted from a better narrative and structure; writing was crisp in parts.. It came across more as an advisory or disclaimer ..
Nevertheless, if u are intrigued by Apple - go pick this one up
Many people say that this book is a sequel to the recent bio on Steve Jobs. I totally agree with that as this book doesn't analyze Jobs' life, but it does analyze his business systems and practices. It was enjoyable to read about some of the philosophies and methods that make Apple what it is.
My only drawback is that this book didn't really reveal many "secrets". There were no major revelations that people aren't aware of through articles or other recent publicly documented information. Any hard core apple fan is definitely aware of most of the information that was provided in this book.
Nevertheless, this book is definitely an enjoyable read and a must for every Apple and Steve Jobs fan. I would definitely add it to the collection as it is a good overview and recap of both. Plus, it has an easy and quick flow which would allow you to finish it at a nice pace. Therefore, I highly recommend this book to all people that get inspired from business and innovation.
As a founder of several technology startups, I am finding this to be GREAT in terms of insight into what Jobs did and how he structured Apple for success. This short book says far more of use to me in 200 pages (and likely you if you have any influence at your company) than the mostly useless 600 page Isaacson Bio. I read the other and grew to really dislike it as an incredible lost opportunity... you can read that review over there if you care to.. but don't waste too much time with that! If you're a Technology person, get right down to this one.
I found its primary value to be that it highlights the many ways in which Jobs structured Apple to function. Often Jobs approach and technique is counter to "Standard" B-School practices and conventional thinking on running companies, but they make a lot of sense. It does not take a lot of time to explain them but will likely take a while to implement and find your own way. And clearly the Jobs approach is not hurting Apple any.
So, all I really have to say is if your running a company or starting one, GET THIS, READ THIS, and start trying to work it out your own approach and implementation of the many useful hints found here.
Most recent customer reviews
Adam had been writing about Steve and pale for a while and this definitely is a...Read more