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Inside the Box: A Proven System of Creativity for Breakthrough Results Paperback – June 10, 2014
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“Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential.” (Dan Ariely, author of Predictably Irrational)
“Why wait for a brilliant idea to hit like a bolt from the blue? You can increase the odds of a creative lightning strike just by learning and applying a few simple tools—ones that have proven their effectiveness time and again. The 'inside-the-box approach' described by Drew Boyd and Jacob Goldenberg can reveal key opportunities for innovation that are hiding in plain sight. It’s hard to imagine a real-world problem that wouldn’t be amenable to their approach.” (Daniel H. Pink, author of To Sell is Human and Drive)
“Innovation means a lot of things to a lot of people. Unfortunately, this can make it difficult to actually innovate—especially for big, established companies. Inside the Box uses very practical methods to take the mystery out of innovation and provides a roadmap for getting real results.” (David Butler, Vice President, Innovation, The Coca-Cola Company)
“Many books are written on the topic of stimulating creativity, but the practical examples provided here make Boyd and Goldenberg’s advice stand out from the crowd. A captivating and fun read that adds insight to product design.” (Library Journal)
“What’s Inside the Box? In this case, a remarkably original way of thinking about and implementing creativity in the workplace. If you’re interested in gaining a competitive edge over your rivals, open this package (of truly impressive insights) first.” (Robert B. Cialdini, author of Influence: Science and Practice and Professor Emeritus of Psychology and Marketing at Arizona State University)
"Inside the Box is a 'how to' manual for innovation. . . . I commend this book to you if you regularly face tricky problems, you'd like a source of new and better ideas, and you're willing to invest energy in learning a different approach." (Charlie Dawson Management Today)
“In this absorbing book, Drew Boyd and Jacob Goldenberg persuasively refute the idea that innovation relies solely on the adult equivalent of coloring outside the lines.” (Success)
About the Author
Drew Boyd is assistant professor of marketing and innovation at the University of Cincinnati. He trains and consults in the fields of innovation, marketing, persuasion, and social media. He lives in Cincinnati, Ohio.
Jacob Goldenberg is a marketing professor at the Hebrew University of Jerusalem. He studies creativity, new product development, innovation, market dynamics, and the effects of social networks. He lives in Jerusalem, Israel.
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Top customer reviews
The Closed World Principle, and the Tools that are presented are very well explained with the use of real examples.
The book is easy to read, but powerful in concepts. I like a lot the two approaches: the one that come for a business world, and the one that comes from "a lab rat", as Goldenberg refers to himself. Being a mix of both worlds, read the stories was delicious.
If you want a fresh approach to creativity and innovation, please, read this book.