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Inside Content Marketing: EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism Paperback – May 1, 2016

by Theresa Cramer (Author)

3 ratings

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Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists. Inside Content Marketing is more than a how-to guide—it’s engaging and perceptive.

Print length

208 pages
Language

English
Publisher

CyberAge Books
Publication date

May 1, 2016
Dimensions

6 x 0.4 x 9 inches
ISBN-10

1937290069
ISBN-13

978-1937290061
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Editorial Reviews

Review

"Resistance may be futile as so-called 'digital natives' set trends and increase their purchasing power, but this good-natured book makes the pill a tad more palatable. After all, Cramer cautions publishers, 'If you’re still resisting custom content, you’re already years behind your customers.'” —Kirkus Reviews

About the Author

Theresa Cramer is the editor of EContent magazine. She is a 10-year veteran of the publishing industry with a background in both newspaper and book publishing. Follow her on Twitter @TheresaCramer.

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Product details

Publisher ‏ : ‎ CyberAge Books (May 1, 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 208 pages
ISBN-10 ‏ : ‎ 1937290069
ISBN-13 ‏ : ‎ 978-1937290061
Item Weight ‏ : ‎ 8.8 ounces
Dimensions ‏ : ‎ 6 x 0.4 x 9 inches

Best Sellers Rank: #1,836,342 in Books (See Top 100 in Books)
- #1,032 in Retailing Industry (Books)
- #2,687 in Web Marketing (Books)
- #4,838 in E-commerce Professional (Books)

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3 ratings

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A Foster

Worth the read!

Reviewed in the United States on March 28, 2016

This book was a quick read but was able to cover all the players in the content marketing arena in sufficient detail with real life examples. I work with small businesses every day where the owner often plays more than one of these roles in their business so having all of them covered in one place allowed for drawing the connections pretty easy. I would highly recommend this book to anyone who currently directly touches content marketing, someone interested in expanding into this area, or anyone who is just trying to broaden their business acumen. Worth the read for sure.

Top reviews from other countries

Edu Portas

Great book for everyone remotely interested in brand journalism

Reviewed in Mexico on October 17, 2016

Verified Purchase

A very thoughtful and easy to read book detailing the importance of content marketing and brand journalism. If you are a journalist that is making the jump to the "dark side" (corporations), this is the book for you!

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