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The reason we collect is simple. It makes us happy. In this faraway place, apart from the rest of our lives, we can imagine. This is differ- ent than when we are involved in the routine aspects of living; then, we can reliably predict much of what will happen.2 With collecting, we don’t know what to expect. It can take us anywhere. And, we can easily anticipate a whole new world of excitement.
Along with these expectations comes a quest for knowledge far beyond just reading. It broadens into joining associations related to our collecting specialty, meeting wonderful people, attending confer- ences, going on trips with like-minded groups, and individually pur- suing destinations of interest. Finally, it can take over life itself. What a pleasure. Collecting isn’t a job. Collecting isn’t a hobby. It’s better. It’s a passion.
Pair of Chinese export porcelain underglaze blue tea caddies, c. 1640.
Behavioral economics
incorporates insights from psychology and other social sciences into the study of monetary behavior, including collecting.
Chinese export porcelain underglaze blue Parasol Ladies plate (Cornelis Pronk design), 1737–40.
Neuroeconomics
is the study of the biological foundation of economic decision-making, of which collecting is a subset.
Installation photo from “The Luxury of Tea and Coffee, Chinese Export Porcelain: Highlights from the Shirley M. Mueller Collection,” 2011–17, at the Indianapolis Museum of Art at Newfields.
To invest in art simply because we love it—with secondary motivators such as pride, intellectual satisfaction, or a connection to history—is one thing. To invest in it purely because money is the motivating factor is another.
Among the areas of the emotional brain which are important in decision-making are the pleasure center (nucleus accumbens), the area responsive to price (insula), and the fear sensor (amygdala). Though these areas have interrelated connections and each has individual functions, they participate importantly together in determining choice.

Shirley M. Mueller, M.D. was a clinical and research neurologist at Indiana University. Now, she is an adjunct professor. She is also a passionate collector and scholar of Chinese export porcelain. In both endeavors, Shirley Mueller has a long publication history focusing on neuroscience and porcelain. In her book, Inside the Head of a Collector: Neuropsychological Forces at Play, she combines her two passions, science, and art.
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