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Inside Steve's Brain, Expanded Edition Hardcover – September 3, 2009
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It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary.
Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions.
This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.
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The book is a very easy read, simple and straight forward and would recommend it for anyone who doesn't want to go through the 600 pages of the official Jobs biography. Case in point, I don't really view Inside Steve's Brain as a biography. Instead, it expands on the often reported (urban) legends that surround Apple and Steve Job's. While the information is sourced, don't expect to get anything too official from inside Apple.
Leander Kahney runs a great blog (Cult of Mac) and a lot of the information in this book has been published there.
This is a book I believe had great value before Isaacson's biography, but currently it's value is more entertaining than accurate in terms of getting into more details of Steve Job's personality. If you are a Job's fan and want to get into a different perspective of Job's I can recommend this book!
2. This book offers some things here and there for those who already know a great deal about Steve. If you are new to all things Steve, then I think this book glosses over many important background details. It walks a strange line... written sort of for those who already follow, and sort of for new comers. This is why I only offered 4 stars. It tries to be all things to all readers, and that doesn't seem to work here.
3. Overall its a very good read, the chapters are succinct and offer some never before revealed tidbits of design decisions, etc.
I recommend this book even though its not quite sure who it is trying to cater to.
I knew that the Ipod was selling well, but had no idea that by March 2009 it had sold 163 million, and that it was on track to sell over 300 million by the end of 2009.
His description of Apple opening retail stores in 2001 (and their subsequent success), after Gateways failure, was quite interesting.
I knew Rubenstein was important, but Kahney's description of his finding the 1.8 inch hard drive in Tokyo, and it's role in the Ipod was again fascinating.
I am aware that there are many biographies of Jobs, but I am VERY GLAD I bought this one.
The Issacson bio has much more insight into Jobs the man. Still worth reading
Reading this book explains exactly what happened to me along the way. The design, the closed platform and trouble free operation of Apple products as well as the packaging and marketing are all very carefully planned at Apple. Apple is an American icon and truly a unique innovation company.
This is a great book about the company that Steve built and why it will be around and ahead of the competition long after Jobs leaves the company.