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Inside Steve's Brain, Expanded Edition Hardcover – September 3, 2009
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From Publishers Weekly
Throughout his storied Silicon Valley career, Apple CEO and Pixar Studios founder Steve Jobs has been labeled, among other things, an egomaniac, a Zen Buddhist, a business mastermind, a sociopath and a music mogul. Blogger, author and Wired News editor Kahney, who has chronicled Apple in previous books (The Cult of Mac), attempts to plumb the depths of Jobs's prodigious mind in this engrossing biography. The author devotes much time to the sensational aspects of Jobs' life, including his demeaning and ferocious interactions with employees, his relentless high-mindedness and fanatical attention to detail, clearly demonstrating how his tyrannical and perfectionist impulses have have shaped the award-winning designs and consumer-friendly products that have made Apple a juggernaut. Though it doesn't penetrate the Mac man's psyche too deeply, and sections on tangential figures like Apple design guru Jonathan Ive and Apple Store visionary Ron Johnson can meander, those searching for a telling portrait of Jobs's management style and its impact on Apple will not be left wanting.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
The latest book about the success of Apple is from an avid fan, journalist, and author of two other Apple-related books (including The Cult of Mac, 2004); it is an in-depth profile of CEO Steven Jobs. It is a tale of two Steves: a perfectionist, charming, charismatic executive but also a man who’s known as an elitist, manipulator, and sociopath, all in search of a dream: providing easy-to-use technology for individuals. Kahney begins with Jobs’ return to the company, changes made to save it from bankruptcy, and then the CEO’s attributes as manifested in products, in people, in corporate directions. Take, for example, Steve’s perfectionism, shown through the three years of work to design the Mac; through the hiring of Hartmut Esslinger, of Frogdesign; and through employee perspectives. Every chapter is headlined by specific personality traits, from Focus to Control Freak, and concludes with Lessons from Steve, bullet-point summaries of key chapter learnings. Written and intended for a wide general audience. --Barbara Jacobs --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
The book is a very easy read, simple and straight forward and would recommend it for anyone who doesn't want to go through the 600 pages of the official Jobs biography. Case in point, I don't really view Inside Steve's Brain as a biography. Instead, it expands on the often reported (urban) legends that surround Apple and Steve Job's. While the information is sourced, don't expect to get anything too official from inside Apple.
Leander Kahney runs a great blog (Cult of Mac) and a lot of the information in this book has been published there.
This is a book I believe had great value before Isaacson's biography, but currently it's value is more entertaining than accurate in terms of getting into more details of Steve Job's personality. If you are a Job's fan and want to get into a different perspective of Job's I can recommend this book!
I knew that the Ipod was selling well, but had no idea that by March 2009 it had sold 163 million, and that it was on track to sell over 300 million by the end of 2009.
His description of Apple opening retail stores in 2001 (and their subsequent success), after Gateways failure, was quite interesting.
I knew Rubenstein was important, but Kahney's description of his finding the 1.8 inch hard drive in Tokyo, and it's role in the Ipod was again fascinating.
I am aware that there are many biographies of Jobs, but I am VERY GLAD I bought this one.
The Issacson bio has much more insight into Jobs the man. Still worth reading
Reading this book explains exactly what happened to me along the way. The design, the closed platform and trouble free operation of Apple products as well as the packaging and marketing are all very carefully planned at Apple. Apple is an American icon and truly a unique innovation company.
This is a great book about the company that Steve built and why it will be around and ahead of the competition long after Jobs leaves the company.
Not only does Leander Kahney make seemingly accurate and educated assumptions at all aspects of Jobs' thinking, but he backs it up with examples from former Apple employees and quotes from El Jobso himself.
While other books, such as biographies, on Steve Jobs tend to stay on the cusp of his decision making process, among other things, Leander has a brilliant and entertaining way of getting past all that and digging deep to expose what's really going on inside Steve's brain.
This book has definitely given me some knowledge on Steve Jobs, and Apple all-around (especially Jonathan Ive) that I had not yet known, and so yes, this is worth your money.
The book is nice and well written. Funny where it needs to be. However, it seems that the author is just too in love with Steve. I know the man can inspire a lot of people, but the fact that he was basically licking his boots at some points was kind of annoying (to me at least).
If you decide to filter this out, this is a good read-and-then-sell book.