- Audio Cassette
- Publisher: HarperAudio (January 6, 1998)
- Language: English
- ISBN-10: 0694519375
- ISBN-13: 978-0694519378
- Product Dimensions: 7.1 x 4.5 x 0.9 inches
- Shipping Weight: 5.3 ounces
- Average Customer Review: 66 customer reviews
- Amazon Best Sellers Rank: #10,177,869 in Books (See Top 100 in Books)
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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge (Cassette) Audio, Cassette – Abridged, Audiobook
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This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market. --This text refers to an out of print or unavailable edition of this title.
From Library Journal
Moore (Crossing the Chasm, HarperBusiness, 1991) claims that marketing technology-based products is different from marketing standard consumer products. He explores marketing stages through a discussion of the "Technology Adoption Life Cycle," which follows a product from birth to death and suggests a course of action for each phase. He also charts power distribution within a company and the marketplace as these high-tech companies engage in traditional business strategies (i.e., strategic partnerships, competitive advantage, positioning, and organizational leadership). Moore provides examples from high-tech firms such as Hewlett-Packard, Apple, and Pyramid. Although other recent books address technology marketing (see TechnoBrands, AMACOM, 1991), none addresses life cycle issues. Written for those with a prior knowledge of marketing theory, this book is recommended for business libraries.
Kathy Shimpock-Vieweg, O'Connor-Cavanagh Lib., Phoenix, Ariz.
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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The book has around 50-100 pages of good ideas and the rest are pages just to fill and support the good ideas. This is typical in these kinds of books. This is why I probably gave it 4 stars instead of 5 but if I had to grade the message alone, I would have given the book 5 stars. This is book is not as good as Crossing the Chasm but I highly recommend reading it if you haven't read Crossing the Chasm in awhile. That was the case with me and it was a good refresher. It continued where Crossing the Chasm left off.
Though the market is going through a paradigm shift in the way we are purchasing our products and services, I am confident that Geoffrey will continue to be spot on for at least another 20 or more years.